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Technology And Social Media Influence Of Diversity In The NBA

Decent Essays
The NBA has grown from that first basketball game in Springfield, Massachusetts to a global game. In 1978, the first ever game between an NBA team and an International Basketball Federation (FIBA) team was played in Tel Aviv, Israel (Scheitrum, 2017). Since then, there have been a total of 163 global games played in countries and territories such as China, the Philippines, Brazil, London, Mexico, and many more across the world. International matches are either played against a FIBA team or another NBA team. By playing preseason and regular season games abroad, the NBA has been able to build and strengthen its fan base all over the world.
The NBA’s reach doesn’t just extend to international games played, but also translates to the diversity in the league itself. The NBA has been at the forefront of diversifying itself both on the court and off the court. Just in the 2016-2017 season alone, there were 113 players from 41 countries and territories (“NBA rosters feature…”, 2016). Canada, France, Brazil, Australia, and Croatia are the top five countries with players in the NBA. Due to advancing technology and social media
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The NBA and FIBA’s Basketball without Borders (BWB) initiative “unites young basketball players to promote the sport and encourage positive social change in the areas of education, health, and wellness” (“Basketball Without Borders Mission,” 2017). Since 2001, BWB has had more than 2,500 members from 130 countries and territories. The NBA uses basketball to implement social change and bridge differences between people from different countries. The NBA’s personal outreach programs and interactions all over the world have helped them spread their brand and principles to increase their global impact and attract fans and top talent from all over the
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