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Terracog Case Study Essay

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In this case, there are three main meetings which have been held. Throughout these three meetings, and according to the TerraCog’s meeting culture that I observed, I can find some problems that may generate some negative influence on the meeting dynamics and may not conduct a good result easily. To begin with, I will brief describe the performance about these three meetings regarding the project of Aerial.
According to the timeline of events providing by the case, these three meetings are held from spring 2007 to March 2008 whose topic is concerning the product design, market positioning, cost estimates, and price making. The first meeting is held in order to “speed development and avoid the costs of new moldings and major …show more content…

However, in the meeting the disagreement occurred, Barren said that the cost of the new product production is too high because of Aerial’s higher-end components and complicated manufacture. While Pryor said he could not sell the new products in such high cost. Also Cory Wu showed her puzzle about the high cost. Due to his problem, the meeting came to a deadlock. Reviewing this meeting, I think Emma Richardson who was the convener and facilitator did less to smooth and facilitate the meeting. The only thing she did was suggesting ending the meeting when the participants were at an impasse. Also in the third meeting, though she invited more people such as Becky Timmons, the CFO, and Harold Whislter, the Vice President of design and development, to attend the Resumption meeting, Richardson did nothing but let the quarrel carry on because I cannot see any word of Richardson in the meeting. In my opinion, there were some opportunities for facilitator to adjust the rhythm of the meeting. For example, in the Aerial Pre-Launch Meeting, when Barren finished his serious word, as the facilitator, Emma Richardson should make some word to smooth the atmosphere of the meeting, whatever it is the joke or semiformal word. In this way, the conflict or disagreement will not so easily to be occurred like the situation in the description of the case.
Regarding the latter two meetings, there are several factors contributing to the

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