Tesla Model 's Marketing Plan

launch of Tesla Motor’s Model 3 vehicle took place in March of 2016. This newly engineered, high powered vehicle is projected to be the foundation for Tesla’s marketing strategy for the up coming year. The Model 3 stands as the “turning point for the company, vaulting the young automotive brand into a new market: middle-income buyers” (Kiley). While the all electric vehicle is similar to its predecessors, the Model X and the Model S, the Model 3 is significantly less expensive. The Model 3 is $35

MCS 3620: Marketing Communications IMC Plan Report Group 7 November 27th, 2014 Table of Contents Introduction…………………………………………………………………………………Page 3 Situation Analysis…………………………………………………………………………...Page 3 i. Market Analysis ii. Market Environment iii. Consumer Analysis iv. Competitor Analysis TOWS Analysis……………………………………………………………………………..Page 5 Marketing Objectives………………………………………………………………………..Page 7 Marketing Strategies………………………………………………………………………...Page 8 i

Tesla Motors 1. Research and write a brief history of the company, it mission and vision statements. The automotive market is one of the biggest markets over the world. Participants companies at this market are well-known enterprises and also they own some of the better known brands like GM, Ford, Honda, Toyota, VW, BMW etc. In the traditional auto industry, consumer power is relatively high, given relatively low switching costs and a vast choice of relatively substitutable products

Introduction Brief history of the company Tesla Motors, Inc. is an American company that was founded in 2003. The driving idea behind the venture was proving electric vehicles could be a viable substitute of the gasoline powered cars without sacrificing comfort, performance or luxury. Apart from the core function of designing and producing electric cars, Tesla also provides advance electric vehicle powertrain components and know-how to other automakers, which are looking into venturing in

MKT 615 – MARKETING PLAN Tesla Motors Marketing Plan GROUP 4 Mathalikunnel, Sebastian Sunny Medipally, Krishna Chaitanya Medishetti, Naresh Kumar Ogunrayi, Olufunke Pan, Yiran Patel, Kiran Patel, Malaykumar Shashikant   EXECUTIVE SUMMARY Background Tesla motors was founded in 2003 by a group of engineers in Silicon Valley who wanted to prove that electric cars could be better than gasoline powered cars. With instant torque, incredible power and zero emissions, Tesla motors is creating new generation

History of Operation Tesla Motors was incorporated in 2003. in 2016, it began production of the Roadster in 2009, Model S unveiled. in 2010, TSLA IPO launched; Announced partnership to develop powertrain system with Toyota RAV4. in 2012, it Started building Supercharger Network across America and Unveiled designs and plans for Model X. in 2013, Tesla got Extreme Tech “Best Selling Luxury Car. IN 2014, Gigafactory announcement 200th Tesla Charging Station opened, and Musk announces anyone can use

Tesla Automakers: Niccolai’s Influence On American Innovation Sir C. Powers UCLA Extension Abstract Tesla Motors was established in 2003 by entrepreneurs Martin Eberhard and Marc Tarpenning. Today, Tesla Motors provides power train components for car producers, including Daimler and Toyota, designs and manufactures Model S, the first world ‘s premium zero-emission sedan that became the third best-selling all-electric car in the U.S. The company is worth more than $25 billion and

Summer 2012 NEW YORK UNIVERSITY STRATEGIC MARKETING PLAN Strategic Marketing Plan Model S Premium Electric Car, Tesla Motors Inc August 20, 2012. New York University Author: Partha Mitra 2 Strategic Marketing Revision History Date Version Description Author 07/07/2012 1.0 Initial Draft – Purpose, company mission, company overview, industry analysis, Appendix Partha Mitra 14/07/2012 1.1 Added Competitor Analysis, SWOT Analysis, References

rendering itself with certain information lag and marketing inaccuracy. Current market segments of Tesla China are generally based on income level and an added-up function of technology savviness. Such market segment pattern can be easily seen through Tesla 's development track in China and its technological centric product strategy. The characteristic of such market segments is quite straight-forward, much resembles the characteristic of Tesla Motors itself. Under the new market outlook, however

com/pages/article/newSTR_66.htm) With this in mind, we will be taking a look at Tesla Motors. First, we will take a look at their primary activities, these are inbound logistics, operations, outbound logistics, marketing and sales, and service. Inbound logistics is defined as “the activities of receiving, storing, and disseminating incoming goods or material for use”. (http://www.businessdictionary.com/definition/inbound-logistics.html) Tesla is unique here in comparison to many other large vehicle manufacturing