preview

Tesla Model 's Marketing Plan

Better Essays
Tesla Model S – Marketing Plan
Leyda Alaniz
Marketing Management
Professor Irwin Brand
Broward College
February 12, 2017

Tesla Model S – Marketing Plan
At its inception in 2003, Tesla Motors, Inc. was forged like-minded engineers motivated by the vanguard technology of electric vehicles in the modern world. Tesla, Inc.’s Model S is the safest luxury vehicle in the modern world that combines aesthetic appeal and technology in one swift move of eloquence.
Marketing Plan – Part I
Product-Service Identification
At its inception in 2003, Tesla Motors, Inc. was forged by like-minded engineers motivated by the vanguard technology of electric vehicles in the modern world. Following the work of Nikola Tesla in the late 1800’s, their first
…show more content…
(Investor) The publicly traded company is at the borderline of $270 per share, making it a force to reckon in the modern automobile industry. (Boggild).
The fully electric, fast, spacious and efficient Model S offers a substantial 288 miles per charge, and a fully integrated computerized dashboard, an obvious progression in this day and age, when most of the global middle class is partially defined by its attainability of the modern smart technologies.
Situation Analysis.
The market of the luxury, all-electric sports vehicle lines is extremely competitive and Tesla’s Model S falls under all categories. Yet the demand for this vehicle type is high but volatile. Other automobile manufacturer’s research and development may lead to additional competition in the future.
SWOT Analysis
Strengths:
Innovative production methods provides the potential for new designs
Manufacturing batteries in-house (Charges On)
Charging stations widely available throughout North America, Europe, and Asia
At home charging
No pollution
Made in USA
Reliability and safety rating
Weaknesses:
Availability-no dealerships/concessions
High price of manufacturing
High sale price of about $70,000 compared to other luxury sedan
Limited brand awareness
Male-dominated sales isolating potential female buyers identifying with brand
Get Access