launch of Tesla Motor’s Model 3 vehicle took place in March of 2016. This newly engineered, high powered vehicle is projected to be the foundation for Tesla’s marketing strategy for the up coming year. The Model 3 stands as the “turning point for the company, vaulting the young automotive brand into a new market: middle-income buyers” (Kiley). While the all electric vehicle is similar to its predecessors, the Model X and the Model S, the Model 3 is significantly less expensive. The Model 3 is $35
battery powered car. That technology was still years away from developing a functional and cost efficient car that could be used regularly in a person’s everyday life. Tesla motors is challenging this notion and have already made huge strides in advancing lithium-ion technology. They currently have released a few different models and are on now working on making an affordable and luxuries car that will produce an alternative to the gasoline powered car. They are not focusing on hybrid cars but rather
Identification Tesla has a few elements to their strategy, one being they keep their product line simple. Elon Musk was highly involved with the production of the Tesla Roadster and as of December 2012 the production of this model has been ended due to the introduction of the Model S, a luxury sedan. Another key element of Tesla Motor’s Strategy is the technology and product development that they put into designing their products. According to the text, since Tesla has been founded, over $900 million
Summer 2012 NEW YORK UNIVERSITY STRATEGIC MARKETING PLAN Strategic Marketing Plan Model S Premium Electric Car, Tesla Motors Inc August 20, 2012. New York University Author: Partha Mitra 2 Strategic Marketing Revision History Date Version Description Author 07/07/2012 1.0 Initial Draft – Purpose, company mission, company overview, industry analysis, Appendix Partha Mitra 14/07/2012 1.1 Added Competitor Analysis, SWOT Analysis, References
1. Introduction of Brand Tesla Model S P85D, Background Tesla Motors Inc. is an automotive and energy storage company. It designs, manufactures and sells all-electric cars, electric vehicle’s powertrain components, and battery. Tesla Motors Inc. was incorporated in 2003 by Martin Eberhard and Marc Tarpenning. Both of two people played an important role in the company’s early development. After that, Elon Musk took over the company in 2004 as Tesla’s chairman in the Board of Directors. Since he joined
This report will discuss the strategies that TESLA have used in order archive there goals. The report will be starting with a brief background and the main drivers and leaders for the company. Then the report will be talking about three strategic stages for TESLA also will discuss their intended strategies for the future. The auto manufacturing market is very competitive, especially for alternative fuel vehicles that has become more popular with the rise of environmental concerns. This report will
Journal of Strategic Marketing Vol. 20, No. 4, July 2012, 289–312 The globalization of Tesla Motors: a strategic marketing plan analysis Myles Edwin Mangram* SMC University, Baarestrasse 112, 6302 Zug, Switzerland (Received 7 October 2011; final version received 10 January 2012) This case study provides analysis of the strategic marketing plan of electric vehicle manufacturer, Tesla Motors. It has profound marketing management implications, as it addresses this investigation from the unique perspective
Our innovation topic is the Tesla Model S. The model S is an innovative car with many innovative features. The three features we are going to focus on are the HEPA air filter, autopilot and electric engine. Other cars manufacturers don’t possess these features in their cars making Tesla motors the first of its kind. Tesla 's Model S is expensive and ranges from $70,000 to over $100,000. It can reach up to 265 miles fully charged. Its competitor Nissan 's Leaf can reach a merger 75 miles. In
Tesla Motors Samuel Habib Katherine Y. Jimenez Daniel Padula Chelo S. Tan Estefany Villamarin Tesla Motors Table of Content Tesla Motors - Introduction Tesla Marketing Strategy Benefits of purchasing Tesla automobile Tesla Motors in China Company Culture Tesla Financial Stability 2015 Financial Outlook Risk and its Disadvantages for expanding in China Tesla in the Chinese market Colgate,Samsung VS. Tesla TESLA MOTORS - Introduction Tesla Motors based in Palo Alto California, was founded
MKT 615 – MARKETING PLAN Tesla Motors Marketing Plan GROUP 4 Mathalikunnel, Sebastian Sunny Medipally, Krishna Chaitanya Medishetti, Naresh Kumar Ogunrayi, Olufunke Pan, Yiran Patel, Kiran Patel, Malaykumar Shashikant EXECUTIVE SUMMARY Background Tesla motors was founded in 2003 by a group of engineers in Silicon Valley who wanted to prove that electric cars could be better than gasoline powered cars. With instant torque, incredible power and zero emissions, Tesla motors is creating new generation