Tesla Model S – Marketing Plan
Professor Irwin Brand
February 12, 2017
Tesla Model S – Marketing Plan
At its inception in 2003, Tesla Motors, Inc. was forged like-minded engineers motivated by the vanguard technology of electric vehicles in the modern world. Tesla, Inc.’s Model S is the safest luxury vehicle in the modern world that combines aesthetic appeal and technology in one swift move of eloquence.
Marketing Plan – Part I
At its inception in 2003, Tesla Motors, Inc. was forged by like-minded engineers motivated by the vanguard technology of electric vehicles in the modern world. Following the work of Nikola Tesla in the late 1800’s, their first …show more content…
(Investor) The publicly traded company is at the borderline of $270 per share, making it a force to reckon in the modern automobile industry. (Boggild).
The fully electric, fast, spacious and efficient Model S offers a substantial 288 miles per charge, and a fully integrated computerized dashboard, an obvious progression in this day and age, when most of the global middle class is partially defined by its attainability of the modern smart technologies.
The market of the luxury, all-electric sports vehicle lines is extremely competitive and Tesla’s Model S falls under all categories. Yet the demand for this vehicle type is high but volatile. Other automobile manufacturer’s research and development may lead to additional competition in the future.
Innovative production methods provides the potential for new designs
Manufacturing batteries in-house (Charges On)
Charging stations widely available throughout North America, Europe, and Asia
At home charging
Made in USA
Reliability and safety rating
High price of manufacturing
High sale price of about $70,000 compared to other luxury sedan
Limited brand awareness
Male-dominated sales isolating potential female buyers identifying with brand
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Tesla’s greatest opportunity over industry competitors is its unique product. Unlike other EVs on the market, Tesla leaves others behind with the Model S covering nearly 300 miles per vehicle charge. None of the previously mentioned EVs can travel 100 miles per charge, ranging instead between 68 to 93 miles per charge (Schaal, 2015). This high-range combined with luxury features and lower
Tesla Motors is a global enterprise specializing in the design, production, and marketing of electric powered vehicles founded in 2003 by the young businessman, Elon Musk. Elon is well known for co-founding paypal, and now he amazes the world again with his incredible vision of Tesla Motors, and being the main product architect. Tesla Motors appeals to the environmentally friendly market, by currently being the only company to sell a zero-emission sports car. Tesla’s fundamental motive and selling point is producing only electric vehicles, as opposed to competing companies, producing a combination hybrid, or diesel car.
Tesla Motors was founded during the year of 2003 in silicon valley, with one goal; to create a more sustainable way to power vehicles. Tesla strives to produce high quality electric cars at an affordable price. Tesla produces three models; the model s, the model x and the model 3, a wide price range allows anyone to make the transition from gasoline powered vehicles to electric powered vehicles.
Tesla is one of the newest car companies around, but they have had a long road to where they are today. Martin Eberhard and Marc Tarpenning founded Tesla Motors in July 2003
Tesla Motors Inc is one of the leading companies for designs, develops, manufactures, and selling electric cars and energy storage products. Founded in 2003 the major specialization of the company is software for automated cars, cars powered by electric energy and solar for home power.
Tesla Motors Inc. is an American public company which is known worldwide because of its experience in designing, manufacturing and also the selling of electric cars and electric components for vehicles. The motor was started back in the year 2003 in San Carlos, California in the United States (Teslamotors.com, 2014). The company had its headquarters in Palo Alto and at the time of its inception, Elon Musk was its chief executive officer (CEO) (Hunger, 2010).
Tesla Motors can design really good cars. The Model S won the 2013 Motor Trend's Car of the Year award, which is a competition that began in 1949, and the Model S might be the safest car ever according to crash tests.
According to Peter Theil, one of the most important reason for the success of Tesla Model S is its technology. "Tesla 's technology is so good that other car companies rely on it: Daimler uses Tesla 's battery packs; Mercedes-Benz uses a Tesla powertrain; Toyota uses a Tesla motor. General Motors has even created a task force to track Tesla 's next moves." (Peter Theil)
Tesla Motors was incorporated in July 2003 by Martin Eberhard and Marc Tarpenning, who financed the company until the Series A round of funding. Both men played active roles in the company 's early development prior to Elon Musk 's involvement. Tesla was founded in 2003 by engineers who had a mission to change the way the we thought of cars, and to convince our world that we can produce an electric car better than gasoline powered cars. In 1888 Nikola Tesla invented the first powertrain for a sports car built around an AC induction motor, which was later patented and inspired the company’s name. The Tesla Roadster was launched in 2008 with speeds of 0 to 60 in 3.7 seconds and with a range of 245 miles per hour. (Tesla Motors) Later in 2012 they launched Model S the first premium electric sedan. Robotic manufacturing of the Model S at the Tesla Factory in Fremont, California. Tesla manufactures the Model S in Fremont, California, in an assembly plant formerly operated by NUMMI, a defunct joint venture of Toyota and General Motors, now called Tesla Factory.
In the market today, there are some factors that can pose a problem to all the market players’ including the Model S. The idea of fully electric vehicles is still a new idea in the eyes of consumers. The major concern for the market would be the location and proximity of charging stations for the vehicles. Major cities are starting to increase the amounts that are located within them, but are still not as readily
We design, develop, manufacture and sell high-performance fully electric vehicles and advanced electric vehicle powertrain components. We have established our own network of sales and service centers and Supercharger stations globally thus creating a unique business model in the automobile industry. We
Tesla Motors Incorporated, an American company that designs, produces, and sells electric vehicles and their electric components, has become one of the fastest growing car companies in recent history. The company’s main goal was to start creating electric vehicles that were accessible and affordable to the public. Founded in 2003 and taking off successfully by 2009, Tesla Motors started selling the first mass-produced vehicle to use lithium-ion battery cells and hold a range of greater than 200 miles on just one charge. Along with building their own electric vehicle models, Tesla also builds electric powertrain components for vehicles from other automakers including cars such as the Toyota RAV4 electric vehicle. Tesla has begun to maximize
Tesla Motors based in Palo Alto California, was founded in 2003 by Jeffrey B. Straubel, Elon R. Musk and Marc Tarpenning. This American company designs and manufactures electric-powered automobiles and operates as an Original Equipment Manufacturer (OEM), manufacturing electric-based power plant components for other automakers. Tesla is currently investing in the design of battery-efficient, cheaper, mass-market electric car models.
Tesla Motors Inc. was founded in 2003 by a group of engineers, one of whom is now the current CEO, Elon Musk. The company was founded on the ideals of not having to compromise to drive electric. These vehicles would be “better, quicker and more fun to drive than gasoline cars” (About Tesla). Tesla launched its first car in 2008, the Tesla Roadster. It is known as the first car to use a lithium-ion battery and revealed Tesla’s cutting-edge electric powertrain. Since then, Tesla has been able to expand with the Model S, Model X, and Model 3 (that has just begun production this year). Not only do they build electric cars but have expanded into scalable clean energy generation, storage products, and charging stations.