Tesla Motors : Tesla Marketing Strategy

Decent Essays
Tesla Motors
Samuel Habib
Katherine Y. Jimenez
Daniel Padula
Chelo S. Tan
Estefany Villamarin

Tesla Motors
Table of Content

Tesla Motors - Introduction
Tesla Marketing Strategy
Benefits of purchasing Tesla automobile
Tesla Motors in China
Company Culture
Tesla Financial Stability
2015 Financial Outlook
Risk and its Disadvantages for expanding in China
Tesla in the Chinese market
Colgate,Samsung VS. Tesla TESLA MOTORS - Introduction
Tesla Motors based in Palo Alto California, was founded in 2003 by Jeffrey B. Straubel, Elon R. Musk and Marc Tarpenning. This American company designs and manufactures electric-powered automobiles and operates as an Original Equipment Manufacturer (OEM), manufacturing electric-based power plant components for other automakers. Tesla is currently investing in the design of battery-efficient, cheaper, mass-market electric car models.

Tesla Marketing Strategy
In order for Tesla Motors to keep growing now and into the future, it is going to be important to expand their target market to reach more consumers. Expanding the target market to include generation Y (mid-20s to early 40s, middle class working adult), Tesla would be able to utilize their facility, while increasing production. This target market will be pinpointing the young professionals that are looking for an entry level luxury car. We are going to segment the market for our new targets in three categories: eco-friendly consumers, tech savvy and entry level luxury cars.
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