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Tesla Motors And Microeconomics

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Tesla Motors, Inc. was founded in 2003 believing that electric cars are better than gasoline-powered cars. The challenge was to prove that to the rest of the world. Each new generation of electric cars would become more affordable and their goal was to provide electric cars to more customers. Stemming from the Tesla Roadster in 2008 that had a 245-mile range per charge of the Model S, which was the first electric sedan, to the new Model X, and onto the Model 3 (“About Tesla | Tesla Motors,” n.d.). The Model 3, which is the most affordable of the all the Tesla generations, can start to be reserved on March 31, 2016 but will be launched in 2017 (Gene, 2016). In order to keep the charge of the vehicles when not at home, Tesla has placed …show more content…

Buss has been a director on the board since 2009. He is the Chief Financial Officer of SolarCity Corporation, a solar power provider. From 2005-2014, Mr. Buss was the Chief Financial Officer and Corporate Secretary of Finance and Administration at Cypress Semiconductor Corp. He learned the business world as the Vice President of Finance at Altera Corp. previous to working at Cypress. (“Board of Directors | Tesla Motors,” n.d.) He achieved a Bachelor’s degree in Economics at McMaster University in Hamilton, Ontario and an honors degree in Business Administration with emphasis in Finance and Accounting from the University of Windsor in Windsor, Ontario. He brings to Tesla his vast knowledge in finance, operations, mergers and acquisitions, and various capital transactions. (“Brad W. Buss: Executive Profile & Biography - Businessweek,” …show more content…

1). There are state laws and regulations that prevent Tesla to sell direct-to-consumer because the dealers have a monopoly on the whole system and some of these laws would prevent Tesla from allowing potential customers to test-drive their vehicles (Stolze, 2015, pg. 1). Some say that the direct-to-consumer strategy is abusive to their business but that would be saying to Apple that selling an iPhone from their own store is also abusive. The problem is that dealers do not want anyone taking their profits away from them and that is exactly what Tesla is

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