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Thailand : Thailand The Asian Pacific Area

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Our company, Corbion, the world’s largest manufacturer of biodegradable plastic products, has decided to expand our operations into the Asian Pacific area primarily for access to raw materials and ease of distribution to our larger customers in that region of the world. Our main raw material is sugar which when processed produces monomers and polymers with a base of lactic acid that are used to fabricate our plastic products. Our major markets are food packaging, medical industry supplies, and plastics used in the production of electronic goods. After much research and careful consideration we have decided to open a plant in Rayong, Thailand. Thailand emerged as a key location due to its strengths in matured infrastructure, IT, and communication systems. The Thai government is very friendly to foreign investors and provides simplified import and export regulations. Rayong in particular is a seaport with well-established transportation routes to Southern China where some of our biggest customers are located. Thailand also provides a pool of highly skilled workers at a low cost.
In researching our options in the Asian Pacific region we looked at various cross-cultural components to ensure the success of our endeavor. Communication, whether it be with our internal employees or our customers was a key focus. We felt we needed a communication strategy to help us be successful. Thailand is less mature in the knowledge of English than some other countries in the

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