The Age Group Is A Fast Growing Segment

Stagnant sales performance has caused Harrington Collection to explore new avenues for improved performance, including the launch of a new active-wear line. Recognizing an emerging trend of low price and rapid style turnover in the women’s apparel market, along with tremendous growth in the active-wear segment, Harrington needs to work strategically to capture this profitable market opportunity. After careful analysis, it was determined that Harrington should implement a new active-wear line.

Francesca’s collections attracts many different demographics, but their target market include fashion conscious females between the ages of 18-35. They are mainly college educated and have a moderate to large disposable income. Their customer has a taste for classic items mixed with ethnic inspirations and seek exclusivity and disassociation from others. In a geographic perspective Francesca’s is widely available nationwide in a variety of formats such as free standing and shopping malls. They possess 283 locations in 41 states and continue to grow rapidly.

Triple E’s main clients will be local area businesses who require access to marketing and event planning services but have no marketing/planning departments of their own. By focusing on businesses that have these specific needs, Triple E Marketing and Events will be able to provide smaller organizations access to comprehensive and combined event planning and marketing strategies, allowing them to create brand recognition and increased profitability for their businesses.

Can you tell the common ground of the three mentioned? They are websites that provide a lot of styling tips and give ideas how to coordinate clothing items you have. Without doubt, they are one of the top destinations for so-called younger professional generation. People have tendency to look nice, express themselves at the same time. The fashion as a whole is universal, and it influences and is influenced by all ages, genders, races, culture, politics, even science. Everyone has to wear clothes after all.

Social Media is growing upward, fast! If you can’t keep up with it, at the very least keep track of it. Most importantly, usage of social media in the

Facebook, being the most popular, has over 24 million active users per day, which is 37.5% of the population. The beauty of social media is that users have an environment where they can share posts, photos, videos, and even music to people around the world instantly. Social media is evolving

CNCO Millennial fans are more likely to use social media platforms such as Facebook (90%, 121 index), YouTube (80%, 133 index), Instagram (42%, 187 index), Twitter (71%, 175 index),

Lest you think that social media is too complex for seniors, the Pew Research Center notes that there are already over 50 million American seniors on Facebook, and social media goes beyond just Facebook. It also includes such useful and fun programs and apps such as Twitter, Snapchat, Instagram, and even Skype.

“We use the power of fashion and fun to help our girl express her individuality and fit in—while standing out. We always listen closely, keep it real, and offer our product at a great price.”

It is no surprise that Facebook is the most popular social network. Baby Boomers and seniors use social networks to follow groups and organizations, watch and post videos, and to support causes and join groups they like.

Lenhart, A., Purcell, K., Smith, A., &Zickuhr, K. (2010). Social media and young adults. Pew

Social media is described, by the Merriam-Webster dictionary (2015), as “forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)”. As few as 10 years ago the term social media was yet to be coined, but within that decade the use of these blogs, websites and sharing platforms has increased exponentially with no plateau in sight. From creating Instagram accounts for household pets, to sharing Halloween themed baking ideas over Pinterest, people today have access to social media outlets for almost everything. Today about 74% of people ages 18-65 use some form of a social networking site (Pew, 2014). Facebook takes the lead in social media usage with about 71% of those adults. LinkedIn and Pinterest are tied for second at 28% of users, 26% use Instagram, and Twitter falls last in the top 5 most used social medias with 23% of users (Pew, 2014). In September of 2013 the Pew Research Center measured that 90% of adults ages 18-29 used these social media outlets on a daily basis, which is an astonishing increase from the 9% that was measured in February 2005 (Pew, 2014). Due to the fact that young adults are increasingly involving themselves in these online platforms, it is very important to understand the long term and psychological effects (such as depression, social anxiety,

Facebook relies on ad advertisements in their business model. Facebook platform empowers developers to build applications and web sites that integrate with Facebook to reach its global network of users and to build personalized and social products.

Fashion Nova targets women from teens to women in their 30’s. The reason why I don’t put a specific age range is because it varies. I could say 16-30 but there are women in their 40’s that are wearing it as well. In their website, they have described their target market as the following “The girls who rock our styles are adventurous, inspirational and badass. A Nova Star is always the best dressed girl in the room. Her confidence is what truly shines, but her Fashion Nova outfit adds that extra sparkle. We strive to provide awesome service, unbeatable prices and the hottest trends” (Fashionnova.com). Income wise their target market females that vary in income and occupation, from dependent and independent college students earning from $0 - less than $20,000, to working professionals earning an income of $45,000 - $85,000. These customers are from upper-lower to middle class backgrounds and currently live in suburbs that are near major cities or urban areas near them. Their company is based on the trickle-down theory. Celebrities started wearing affordable clothes and people started to follow and believe that it was good quality which is what made the company succeed. Their target market can live anywhere from rural to suburban to major cities as I stated previously. It all varies on what they buy. They have a large stock

My choice of this demographic is twofold. First, this is an age group which has adopted social media as part of their life. They are comfortable with the technology, and most are avid users. The second reason is that teens are teachable and willing to try new things or adopt new behaviors. Youth seem to be more motivated to change than to older adults. (Glanz, Rimer, & Viswanath, 2008) It is also this age group who are most affected by the societal trend away from relationships, so they would naturally gain benefit from increased social relationships.