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The And Recommendations From The Cable Industry

Good Essays

V. RECOMMENDATIONS
A. RECOMMENDATIONS RESULTING FROM STUDY

Customer Service In our extensive research on Time Warner Cable, we found out that Time Warner is one of the biggest names in the cable industry. On the other hand they are know to have notoriously bad customer service, which in turn limits the amount of customers they bring in, and increases the amount of customers that cancel their service. To deal with these problems we have come up with multiple marketing recommendations. In order to get rid of the reputation of bad service Time Warner has to advertise their new and improved customer service so that people will want to buy from Time Warner Cable. One way to start improving customer service is to offer an online survey so that the customers know that their opinion is what’s most important to Time Warner Cable. The survey will not just ask if their problems were solved or if the representative was good. It will ask in depth questions about what the customer thought about that particular representative. They also can give follow up surveys a few weeks after a phone call. These surveys will be there to see if the problem that the customer experienced is arising again and to make sure that there are no new problems. These surveys show that Time Warner Cable truly does care for the wellbeing of their customers. Along with surveys Time Warner Cable can also offer holiday specialties such as reduced prices for the holiday season. They can market this by

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