Customer Service In our extensive research on Time Warner Cable, we found out that Time Warner is one of the biggest names in the cable industry. On the other hand they are know to have notoriously bad customer service which in turn limits the amount of customers they bring in and increases the amount of customers that cancel their service. To deal with these problems we have come up with multiple marketing recommendations. In order to get rid of the reputation of bad service Time Warner has to advertise their new and improved customer service so that people will want to buy from Time Warner Cable. One way to start improving customer service is to offer online survey so that the customers know that their opinion is whats most important to Time Warner Cable. The survey will not just ask if their problems were solved or if the representative was good. It will ask in depth questions about what the customer thought about that particular representative. They also can give follow up surveys a few weeks after a phone call. These surveys will be there to see if the problem that the customer experienced is arising again and to make sure that there are no new problems. These surveys show that Time Warner Cable truly does care for the wellbeing of their customers. Along with surveys Time Warner Cable can also offer holiday specialties such as reduced prices for the holiday season. They can market this by saying that they understand that a lot of money is being spent on
I just feel like the care about their customers too much than other companies do because when I was reading the tweets that they post it was all about how they can help their customers. I just feel like other companies just want you to buy their stuff instead of focusing on what the customers wants. For example I went on the DIRECTV twitter page to see what they are twitting to help the customers all I saw was a lot of tweets about football games and basketball games. You can say that connecting with their customers, but I don’t think it is at all. What DIRECTV need to do is what Comcast is doing which is make sure your customers are getting the help they need from your company instead of talking about how the football games and basketball games are
First and foremost objective is to reduce the increasing number of high frequency of repeat service calls and then keep it to minimum possible extent simultaneously motivating the technicians? Ensuring the first priority of Rogers Cable as customer service to maintain the loyalty has become a challenge.
Customer service has to be above par if the business wants to keep a customer. Verizon Wireless has gone through leaps and bounds to try and stay ahead of the game, but in the last ranking, J.D. Power placed the company as third behind T-Mobile and AT&T in its customer care index rankings (2015). Verizon Wireless, as a technology service provider, should have plans to overcome any issues that may arise. Unfortunately, the company has done a poor job in using technology to fix problems customers may encounter. Verizon Wireless needs a push in the right direction if it wants to maintain customers and grow the business to an
There is a genuine risk that FCC will lose its State and Federal Government funding, which accounts for 40% of all Council Funds, if Customer Service isn’t dramatically improved within 18 months. Consequently, the Council members are desperate to see improvements, without cutting into current spending or increasing rates. The current Customer Service Manager has been in the position for 24 years, and doesn’t believe that anything needs to change, and that the community will “come around in the end”.
The future of the telecommunication industry is an exciting future. No longer can these companies depend on telephone service plans to maintain profit. Each company needs to find other avenues, packages and services that can be sold to existing customers while attracting new customers. The companies
Every Comcast employee must know how to provide the best customer satisfaction to their customers. In order to make a customer happy they must establish a great relationship with their customers. By becoming customer-focused they are able to reposition themselves and provide the very best customer service.
State Farm has chosen to further to its already-existing operations in Canada, with the result of capturing millions of new customers. These customers will require both brick-and-mortar and telephonic support. Brick-and-mortar locations number in the thousands and continue to grow. With the acquisition of a greater number of customers, these locations will be able to absorb and support a respectable number of these new customers. Yet internal analyses indicate that the younger customer base, that is, customers in their 20s and 30s, prefer virtual or telephonic interactions and will actively shun brick-and-mortar locations. It is these
Dish Network has a focused and clear business strategy, which articulates their goal and provides the way to achieve it. Dish Network describes their strategy as “to be the best provider of video services in the United States by providing products with the best technology, outstanding customer service, and great value” in their annual report (Dish Network, 2015). Dish Network further explains the reason for their strategy by emphasizing the unsatisfied demand of high quality and reasonably priced products and services from television services subscribers. Their strategy can be well understood since it focuses on consumers’ needs and is closely related to the success of their business. As a result, being clear about what the strategy is and consistently communicating it to consumers, employees, and shareholders enable Dish Network devise and maintain an excellent strategy, which is the key to their business achievements (Nohria, Joyce, & Roberson, 2003).
While public purpose challenges are still judged by the Madison Cablevision standard today, the Supreme Court of North Carolina has refined the doctrine’s scope. To start, the court in Maready v. City of Winston-Salem addressed whether a broadly constructed state statute allowing for local economic development could meet the Madison Cablevision standard. Further clarifying the first prong of the Madison Cablevision standard, the court in Maready held that “whether an activity is within the appropriate scope of governmental involvement and is reasonably related to communal needs may be evaluated by determining how similar the activity is to others which this court has held to be within the permissible realm of governmental action.” Maready
Another top stakeholder within Costco’s organization is its customer clientele. After careful research, the author noted several variables that contributed towards Costco’s highly-rated customer service and satisfaction ratings that speak from sales in addition to positive feedback. The author will briefly dissect this stakeholder group and display, in writing, why this group aids Costco in providing low prices on select items, its continuous service method which has proven, both financially and through praise, to be one of the more successful methods in retail, and to demonstrate why Costco
Comcast practices the ‘Best-cost provider strategy’ in a business model that promotes convince for their customers by offering integrated services all on one bill. “Best-cost provider strategies are a hybrid of low-cost provider and differentiation strategies that aim at satisfying buyer expectations on key quality/features/performance/service attributes and beating customer expectations on price” (Gamble et. All) The elements in the best-cost provider strategy include: bundles with internet, cable and telephone services at varying internet speed, cable channels and levels of telephone service; different cable packages with different channels and promotional deals and
Recently I have noticed more consumer complaints from poor service, more specially, service mistakes and customer mistreatment. When a mistake occurs, we do not handle customers in a courteous manner. In addition, we play favorites with customers and some of them are not getting the attention they require. To
Rogers Cable is the leader in Canada’s cable television market, with a over 2.3 million cable television subscribers and 500000 internet subscribers. In 1993 the Canadian government relaxed the norms of telecommunications industry followed by an application in 1999, allowing local carriers to change the content of the information passing through their networks. This led to increased competition in the market and the customers enjoyed a lot of choice. As such Rogers Cable focused completely on increasing its subscriber base and
Comcast is a large cable and satellite television provider in the United States. The company has been plagued with internal weaknesses and external threats in recent years and is in desperate need of turning around its customer service department as quickly as possible. Aside from customer service, the way the television industry is marketed to is changing, Comcast has to stay on the cutting edge in price, product quality, flexibility of plans, and customer service. Comcast has many different areas of their business that need to be analyzed to see where they can invest time and monetary resources to improve the quality of their product and service to their customers.
The SWOT analysis also reveals another weakness, “fickleness.” Fickleness of cable and satellite customers is based on the low brand loyalty and high churn rates. In order to reduce customer defection to competitors TFC must develop brand loyalty and not only attract new customers but retain those that it already possesses. The opportunity facing TFC is the fact that it is in a position to address its market