Essay on The Apple Empire

When Steve Jobs unveiled the iPhone at the Macworld convention in January of 2007, a tidal change in the way users communicate with one another was unleashed. The phone, which combined the already popular attributes of an iPod with the traditional cell phone, was an instant success, selling millions of units even at the initially haughty price of $599 each (Vogelstein, 2008). The theory behind the creation of the phone was deceptively simple: combine an MP3 player with a Blackberry, camera, and regular cell phone operating on a sleek touch-screen controlled software system. Consumers were finally freed from carrying separate devices to perform all they tasks they now wanted to away from home. In one simple hand-held device they could take pictures, listen to music, play games, communicate with friends and family, and even surf the Internet. This one device changed the way that people began sharing information, allowing them to instantly access information anywhere in the world while also transmitting it just as quickly. The iPhone is now universally recognized and has become a cultural artifact in our times.

“First was the mouse. The second was the click wheel. And now, we 're going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product - the Mac, the iPod and now the iPhone ("Iphone Quotes," 2001-2014).” Steve Jobs said this of his company, Apple, which has transformed the world around us. Over the years, the iPhone has evolved from the original to the latest iPhone. This relatively new technology integrates numerous devices that people used to carry into one little device that fits in your pocket.

New top-end mobile phones such as the Apple Iphone are allowing a new class of mobile to emerge in the world today. Combined with its ease of use, rich design, and well-organized application system through Apple App Store makes the Iphone an appealing platform for development of other smartphones. The Apple IPhone was released on June 29, 2007 by CEO of Apple Steve Jobs (Honan). The IPhone offers many of the innovative features found on competing devices, but it also differs from other smartphones on the market.

Technology company, Apple, believes that they know what is best for consumers and creates their products based on that illusion. Although they are the industries leading brand, Apple forces their audience to accept Apple’s opinion that specific features to the iPhone and iPad are necessary. Although this is not necessarily a negative thing, it is clear that both the physical and digital elements in Apple products are created based on the company’s point of view. Features found on the highest end, most recent, Apple products are often outdated, inconvenient, and non-responsive to consumer suggestions and reports. Although Apple has adapted to trends based on competitors, Apple’s control of users is still

Apple Inc. is a successful developer of both computers and consumer electronics. The company’s most popular products include Macintosh computers, iPod mp3 players, iPhone smartphones and most recently the iPad, which is a hybrid of a tablet computer, and an eReader. Apple’s Macintosh computers, iPods, iPhones, and iPads all share characteristics that make them part of the general information technology industry. However, since they are very different products each belongs to a more specific industry. The Macintosh computers are included in the personal computer industry, iPods in the personal media player category and, depending on the model, the mobile internet device (MID) market and iPhones to the smartphone and MID industry. The iPad

Based on Porters articulation of three common models used by businesses to achieve and maintain a competitive advantage, Apple’s broad, mass market segmentation strategy has been coupled with differentiated target marketing emphasising Apple’s strengths in design, branding and user experience to enable the iPhone to speak to different target markets (Breyfogle 2010, p.2). The product features and benefits vary across iPhone SKU’s and have been highlighted and differentiated to three specific target segments who are recipients of a tailored marketing mix (Sigal 2010, p.1).

When most consumers think of a leader in the electronics market, they think of Apple. For many years now, Apple has been the forefront of innovation in the consumer electronics market. Products that are known around the world, such as the iPod and iMac, are famous for their ease of use and their stylish exteriors. The popularity of Apple’s products seems infinite; each release of the iPhone has been outselling the last. This industry leader is based on a solid business model that keeps customers coming back time after time, and attracts many new customers every year.

Apple Inc. is an American multinational corporation, which designs, manufactures and sells personal computers, consumer electronics and software, and provides related services (Jurevicius, 2016). Some of Apple’s most popular products and services include the iPad, Mac Books, iPhone, and iTunes. These products are Apple’s lifeline and people go crazy over them daily. Apple has almost a cult following as people wait in line for hours to purchase new products that they release annually. Since the invention of the smart phone Apple’s cash flow has increased exponentially. People are willing to shell out one thousand dollars for these devices with no problem.

I bought my first iPhone five years ago. At that time, I would have never thought that I would want to use Apple products for the rest of my life. What I enjoy most about this product is its simplicity as well as the amazing opportunities it gives to me. From guiding me through my jogging routine in the park to finishing an assignment on my morning commute – I can always count on my iPhone.

Apple is a US’s major IT company, selling innovative products, such as I-phone, Mac-book and I-pad. It was established by Steve Jobs and Steve Wozniak in the Jobs’ family garage in 1976. Apple introduced several computers including Macintosh; they grew exponentially after they launched I-phone in 2007. Since then, Apple pioneered a new market of ‘smartphone’ and became the world leader in cell phone market with

There is an incredibly small amount of companies that can claim part in completely changing a consumer market. Even less can claim part in changing society. On the prestigious list of companies who can make legitimate arguments for both of these groups, one stands out among the rest. Apple Inc. has completely revolutionized society as well as their own market. Apple changed the entire market of personal computers, innovating beyond what people even dreamed of, and Steve Jobs, redefining the definition of a CEO. Apple is an iconic American company that is making a lasting impression on society through their products and their story.

During the initial years, Apple’s brand was quite a challenger as it introduced easy to use computers to consumers and small businesses in a manner that met their specific needs, individuality, and style, rather than technical mandates and conformity of big business. Whereas the brand has evolved over the years, today’s brand still focuses on the company’s initial promises.

was the Macintosh that was called “digital hub” that isa popular model of computer introduced in 1984, that features a graphical user interface ( GUI) that utilizes windows, icons, and a mouse to make it relatively easy for novices to use the computer productively. Rather than learning a complex set of commands, that wasonly need point to a selection on a menu and click a mouse button. Moreover, the GUI is embedded into the operating system. This means that all application that run on a Macintosh computer have a similar user interface. Once a user has become familiar with one application, he or she can learn new applications relatively easily. The success of the Macintosh GUI heralded a new age of graphics-based

The Apple Inc. is a company that is technologically oriented and designs, produces and sells merchandise that have to do with the Computer, Music and Mobile-phone sectors. Apple is known to stand out and easily identifiable through the brand-perception and identification of the brand among all other players within the same industry. In the recent years, Apple has grown to be more of a cult-brand owing this achievement to iTunes, QuickTime and iMaclines. The goal of the company in the short-term is to see the recently innovated iPad grow to the fullest potential in terms of sales iPad as it is considered the most innovative web-browser in the contemporary market.

With an elegant combination of a mobile phone, iPod and personal digital assistant (PDA), iPhone was launched at Apple and AT&T stores across the US on June 29, 2007(Place, 2007). iPhone is by no means a prodigious success by selling one million iPhones within 3 months (Wolverton, 2007). However, what coupled with its splendid success are numerous criticisms from the general society. This paper