The Best Public Relations Team

The documentary "toxic sludge is good for you" was very enlightening. Most of the times when you hear about people in public relations they are perceived as the people behind the scenes making a certain person or organization look better than they often would appear otherwise. Very early in the documentary the narrator stated "the very best PR is invincible PR", therefore this documentary was able

Edward L. Bernays deserves recognition far greater than that which he receives. “The father of spin” documents the career of Edward Bernays, the man himself and the monumental findings that precede him. Bernays not only fathered public relations as we know it he also shaped molded and embodied ideal practices of public relations and spin in everything that he did.

: The Public Relations game is fast changing. The industry has been found to be intimidating in its approach, especially for those who do not practice it. PR is no more cut and dry it used to be in the past. In the current scenario, the domain is all about maintaining focus on the art and science of creating and promoting favourable relationship with the public.

Ever since Bernany’s work, public relations have continued to become a vital part to businesses success, as the field continues to grow. While this progression has occurred, different public relations functions also have developed. Specifically,

3. Expertise: In order to communicate accurate information, public relations professionals must do their homework. This means doing research and using critical thinking in order to maintain credibility as an expert and a trusting relationship between the company and the public.

When the term public relations are heard, there is not an immediate understanding of the career, let alone its writings. The lines of the responsibilities of a public relations professional are often blurred and confused. However, the Public Relations Society of America composed a specific definition to help with the confusion: “public relations are a strategic communication process that builds mutually beneficial relationships between organizations and their publics” (“About Public Relations”). Breaking down the definition a bit shows exactly what public relations is about – “mutually beneficial relationships” (“About Public Relations”). Professionals work to create and maintain various relationships, whether it be with journalists or clients, that will yield positive results for all parties involved. In an interview, Vallerie, who works in public relations, revealed she interacts “with upwards of 20 different people” daily (Mackillop). Publics are generally thought of as the general public population; this is true to an extent for public relations. A public is “anyone who ever has or ever will form an opinion about the client” (Roost). This means that it is possible to have more than one public that a professional is dealing with for their work.

[Client] is expanding from marketing into public relations (PR) services. The initial scope for [Client] PR included public sector, non-profit, consumer brands, healthcare, technology, commercial, and industrial clients. While [Client] has long-term potential to serve diverse audiences, the persona project kick-off meeting narrowed this scope to healthcare/medical, technology, professional services, and non-profit. This narrowed scope is indicated by five boundaries in Figure 1.These boundaries represent a clear direction to conduct persona research for ideal clients. This is a suitable niche for persona research because the boundaries align with underlying PR strategy, intersect with team capabilities, and conform to local markets. While ideal

The negative portrayal of public relations in media has created a bias for those entering the field and working in the field. This impacts society by giving them a negative view when they’re really just uneducated on the profession. My grandmother, being 85 when explaining to her what I was planning to do with my life I made sure that public relations sounded exciting and useful and that stuck with her and that is what she will tell her friends, and our relatives. But for example when someone researches on it and finds only negative things, they will spread that, they will repeat the negative things they read and the key terms like “ manipulator, schemer, controller” will be used and thought of pertaining to the profession. Media has an extreme influence on everyone these days, especially the newer generations to come. Why when looking for a future job would someone follow a path of something people view as negative? As a joke, As a wedding planner with no jobs? Media is ruining the reputation of public relations with its harsh assumptions, its movie characters with their easy, boring, unchallenging careers, and just uneducated people writing stories on how they’ve been “manipulated” by someone in the public relations profession.

The implementation of communication theories and models to a public relations campaign is imperative to its success. Aligning with the advancements of the media, more specifically social media and the rise of citizen journalism, the press agentry or publicity model is fundamental to any campaign. Based around the requirement for free media, this model outlines the technique of orchestrating public stunts to gain media attention (Johnston & Sheehan, 2014). In order to execute this model successfully, a PR professional must have thorough knowledge of media choices, what kinds of events make news headlines and the campaigns target audience. Understanding

Many people view the role of a public relations professional within an organization as one that involves “making the company look good” among other image enhancing functions. Whether they are called PR professionals, PR people, media relations folks, they are the ones typically called on to inform the public of updates or improvements, they are called to help change the perception of the public, help with rebranding efforts and in the event of negative press or other crises, public relations professionals are often called on to “fix things,” to wield that magic wand of words and press releases to make the bad stuff all go away in an effort to preserve or salvage a positive identity. Many would be surprised to learn that the role of a

Even with multiple career paths within the marketing field, the primary goal involves building a strong, favorable relationship between the business and the consumer incorporating product value, price, placement, promotion, and excellent customer service. A profitable business cannot exist without paying customers; therefore, the business world depends on marketing leaders. The “Marketing Career Guide” (2016) discloses that the marketing field attracts driven people who like to strategize, identify and monitor trends, crunch numbers, and be creative to induce desired consumer behaviors. The different specialities within the marketing field offer a vast range of salaries. For example, the median annual salary of a marketing manager is $123,450, a public relations manager is $101,510, yet a market research analyst is only $61,290 (“Marketing Career Guide,” 2016). To maintain a favorable public image of an organization and clarify its actions, political decisions, and stance on important issues to the general public, clients, shareholders, and coworkers, the PR manager utilizes experience and ingenuity to fabricate and implement plans of action through press releases, media interviews, fact sheets, websites, research, charity functions, and educational programs (“Public Relations Manager Job Description,” 2016). Ergo, a career as a public relations manager requires a college degree followed by related work experience, provides a challenging forward-thinking work atmosphere

"No longer primarily a communicator, today’s PR practitioner tries to prevent crises and, once they occur, tries to keep them from getting out of hand." (Newsom18) The PR campaign for women working implemented accurate and profitable problem- solving solutions. Communication in business, has influenced public relations through the last five decades. "In between feminist career women and the new crop of stay-at-home mothers, there lies an often-overlooked, underrated segment of the

The relationship between journalists and public relations practitioners is, and has always been, complicated. The relationship between these two is one of mutually dependency if not symbiotic, but also ambivalent if not hostile. This ambiguous relationship has arisen due to the misconception of the

The public relations tactics in relation to the corporate context will now be examined. Customer relations can be associated with the monitoring of attitudes of key publics and stakeholders especially in regards to any negative incidents that have the potential to effect the organisation’s reputation and consumer trust (Wilcox, 2013, p.312). For Malaysian Airlines, this is evident given the potential for consumer boycotts with the missing aircraft’s (Crossman Communications, 2015, p2). Having over 12, 000 employees, employee relations are important for the organisation. Employee relations consist of monitoring employees’ attitudes and beliefs towards the organisation (Wilcox, 2013, p316) as there is potential for negative word of mouth by employees essentially damaging the company’s reputation. This is evident as according to Malaysian Airlines, they offer a “dynamic exciting environment that nurtures a diverse talented team that work to make great things happen” (2017). Finally, media relations are vital in a corporate context as “negative coverage can cause a corporation’s reputation to plummet” (Wilcox, 2013, p. 310). Having said that, it is important as public relations professionals to establish positive relationships with those who operate in the media industry. Kimberly Blessing argues the two fields (public relations and journalism) have an important working interrelationship with “60% of PR

As the name of the discipline implies, public relations is how an organization builds beneficial relationships with its key stakeholders. With effective communication as the practices’ primary tool, modern day organizations have taken advantage of proficient practitioners to boost exposure of their company and its message across to international audiences.