The Best Things in Life are Free
Over the decades--heck, even centuries--philosophers, politicians, tycoons and other leaders have insisted that you can't get something for nothing: "There's no such thing as a free ride," or "Nothing in life is free." Well-known economist Milton Friedman once said, "There's no such thing as a free lunch." Even Entrepreneur columnist Robert Kiyosaki's rich dad told him the same thing.
But in our evolving Web 2.0 world and with Google leading the way, the rules have changed: You can get something for nothing--and for entrepreneurs, that something can have a significant impact on their businesses. Today, the web is full of free tools to help entrepreneurs start, run and grow their businesses for next to
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"When I think about how much brand equity I have with Wine Library TV and how quickly it happened for [so little cost], the fact that I spent millions of dollars building the brand prior to using these tools makes me want to throw up."
As Vaynerchuk has found, "customers appreciate the interaction," says Mike Whaling, president of 30 Lines, a social media marketing company that helps businesses expand their brands' online reach. "Traditionally, it was one way. It was shouting: brochures, white papers, advertisements. Now it's much more focused on multimedia and engagement." And whereas brochures and advertising of days past had a price tag, more and more of today's tools are free.
But aside from the obvious (duh, it's free), what does this surge of tools mean for small businesses? "It starts to level the playing field," says Whaling. "It gives small businesses the opportunity to put themselves out there and really compete with the larger companies."
"It allows a little guy to look like a big guy," says Drew McLellan, owner and CEO of McLellan Marketing Group. "It makes a small business look very sophisticated." For example, an entrepreneur can build a website easily with various blogging and web design options. A company can launch a targeted marketing campaign across numerous social networks. A business owner can manage calendars, clients and projects using different collaborative and project management software. All for free!
Alison
The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.
It adds value to the business i.e. it enhances the business operations which would inturn have a positive impact on the business
- Helps to identify opportunities in the market place. - Minimize the risk of doing business. - Uncovers and identifies potential problems. - Create benchmarks and helps track progress. - Evaluating the success of the business.
For example T.V, the net, text messages and emails have all provided new and effective ways of marketing internationally and at a cheap price. This means that communication possibilities and user interaction between promotional campaigns is much easier.
Again, Mike saw this as an opportunity and began studying everything he could about social media and email marketing. He began to attract the attention of several business owners who wanted to hire him to help with their social media marketing. From this seed, Affordable Social Media, Inc. was born. Today, Mike Bitter teaches classes all over Omaha and the United States to small business owners who realize they need to be engaged on the web but are not quite sure how to do it. Mike is an Authorized Local Expert for Constant Contact and is a frequent trainer and speaker at their
-In economics, this is referred to as “there is no such thing as a free lunch” or the concept that when something appears to come free of charge there is actually a hidden cost somewhere.
It is very important in business that individuals have lucrative methods of communication in order to convey important messages, and use these methods in order to interact with other businesses and the public. Methods of communication can also be commonly used to advertise and market, for example via the use of social networks which advertise to a wide range of individual, to through written posters which can be placed up in shop advertisements and on notice boards alike.
As technology has advanced and provided better and easier ways for us to communicate through using the internet and social media sites, it has also provided income potential for businesses. Companies spend money on
The knee-jerk response from some economists and libertarians is “TANSTAAFL!” And of course it’s true that There Ain’t No Such Thing As A Free Lunch, because somebody must bear the costs of the supposedly “free” stuff. Nothing is free because every action has an opportunity cost.
Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to
In the 1960’s Milton Friedman was known to say “there’s no such thing as a free lunch. “If the government spends a dollar, that dollar has to come from producers and workers in the
In conclusion, “there is not no such thing as a free lunch”, I believe that life is all about trade-offs. By
In today’s business world, social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking sites such as Facebook and Twitter, but as defined by the Merriam-Webster dictionary, social media are “forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” The rise of these online communities has given companies an opportunity to engage in conversations with their customers. This in
In this paper, a person will read about how most people believe that the best things in life are free, when in fact they are not. Instead, the best things in life require people work hard in order to be rewarding, and because of that are definitely not free.
Over the last several years the process of reaching out to customers has been continually changing. Part of reason for this is because more people are turning to the Internet as a way to be able to promote their products and communicate to a larger audience. A good example of this can be seen with the election of Barack Obama in 2008, with him using this medium as a way to gain support and funding for his campaign. This allowed him to utilize this new technology to effectively connect with and inform voters about key issues. Over the course of time this helped his campaign to gain momentum. Once this occurred is when he was able to stand out against his rivals through effectively utilizing these tools. (Miller, 2008)