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The Best Things in Life Are Free

Satisfactory Essays

The Best Things in Life are Free
Over the decades--heck, even centuries--philosophers, politicians, tycoons and other leaders have insisted that you can't get something for nothing: "There's no such thing as a free ride," or "Nothing in life is free." Well-known economist Milton Friedman once said, "There's no such thing as a free lunch." Even Entrepreneur columnist Robert Kiyosaki's rich dad told him the same thing.
But in our evolving Web 2.0 world and with Google leading the way, the rules have changed: You can get something for nothing--and for entrepreneurs, that something can have a significant impact on their businesses. Today, the web is full of free tools to help entrepreneurs start, run and grow their businesses for next to …show more content…

"When I think about how much brand equity I have with Wine Library TV and how quickly it happened for [so little cost], the fact that I spent millions of dollars building the brand prior to using these tools makes me want to throw up."
As Vaynerchuk has found, "customers appreciate the interaction," says Mike Whaling, president of 30 Lines, a social media marketing company that helps businesses expand their brands' online reach. "Traditionally, it was one way. It was shouting: brochures, white papers, advertisements. Now it's much more focused on multimedia and engagement." And whereas brochures and advertising of days past had a price tag, more and more of today's tools are free.
But aside from the obvious (duh, it's free), what does this surge of tools mean for small businesses? "It starts to level the playing field," says Whaling. "It gives small businesses the opportunity to put themselves out there and really compete with the larger companies."
"It allows a little guy to look like a big guy," says Drew McLellan, owner and CEO of McLellan Marketing Group. "It makes a small business look very sophisticated." For example, an entrepreneur can build a website easily with various blogging and web design options. A company can launch a targeted marketing campaign across numerous social networks. A business owner can manage calendars, clients and projects using different collaborative and project management software. All for free!
Alison

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