The Birth of Swatch

• Determine if product adjustments are necessary. The LG Watch Phone is available in four different designs. A factor in the successful launch of the Apple iPhone, was the use of one colour in each launch location. A product partnership with Omega or Prada is also a consideration.

Having identified the target market of their products, Patagonia was also able to more effectively develop innovative new products. Knowing that their core users wanted high performing fabrics and that they were willing to pay for it, Patagonia was able to make the necessary investments to develop superior fabrics over longer development cycles than their competitors. The new innovations in fabrics and materials trickled down from the higher end lines like Alpine, allowing Patagonia to add value across all their lines and maintain a high price point.

The organizational culture of Bremont, is influenced by the communications. Communications in this case, influence Bremont, through the events that have happened in both of the brothers lives, and a love for aviation to inspire the interest of making luxury wrist watches. The brothers since had a career, in restoring vintage aircraft. They were inspired, by their father’s passion of engineering and watches. These things all tied together, and the fact that the wristwatch was invented for pilots, influence the culture and background for Bremont, making wristwatches, also with airplane parts. What could be taken from this is that, aviation had influence the behavior of this business to start making wristwatches, particularly those watches made with certain airplane parts.

were branded to the bone. They always understood that they were selling brands before product. They had their eyes fixed on global expansion.

One of the primary change in strategies would require pruning Omega’s product lines to make it more coherent and to eliminate any potential intra-firm competition. Typically, the lower end models need to be pruned so that it could be positioned as a more effective Luxurious Brand to compete directly against other Luxury Brand watches. The prevention of any overlapping with sub-brands will ensure that there is no potential risk to the dilution of brand image as well as reduce the risk of cannibalization of the current product lines. This will also help in uplifting the overall brand image of the Omega brand by withdrawing a number of Omega’s low-priced models thereby boosting the band profitability which will ensure that there is enough opportunity for the improvement on brand margins - a key factor in reducing the price differences with Rolex. Another underlying argument is that this process will enable the exclusivity

As one of Targets key competitive strategies is cost leadership they must have high control and emphasise on expenses and costs within the business. For Target to provide greater quality in their products for a lower price they must focus on cost reduction and lower each cost or expense where possible. This is where product differentiation also plays a key factor. Target is able to do so by developing their own lines of products which has many advantages. Firstly by doing so they can ensure a low price but high quality as the costs of their own lines would be much less as they are produced within Westfarmers rather than purchasing others lines/brands. These products are also exclusively available at Target providing them product differentiation as if customers are extremely happy with their purchase they are only able to purchase it from Target creating a regular customer base. These products also allow a much higher profit margin due to the lower cost in production and also allow more flexibility in prices as they can ensure they have the lower prices than competitors but still make a substantial profit.

The high quality of their products and at the same time the great variety of them was the key to their great success around the world. Offering the same but in different countries, by just using distinct names.

One strategy that is interesting is that Nike saves a little money by never producing enough to meet demand. Because of the already established popularity of the shoe,

In the 2nd stage of the report the branding strategy of SWATCH & TISSOT watches on the basis of their Store Operations Management have discussed. The store design, display, assortment, ambience etc have discussed.

Louis Vuitton is one of the Burberry’s biggest yet strongest competitors in the field of fashion. It formes up its strategy by focusing on the customer trends, concentrates customer taste and build a effectively responsive supply chain before the trend emerge. In order to well served the customers, Louis Vuitton hired expert and specialized young workers to work with the merchandise design. And due to

In essence, branding is all about differentiation and consistency. It always has been able to effectively establish an emotional relationship with customers. They compete with each other with the quality of watches that they make for example; Rolex provides a variety of choice for their customers and provides their wants and desires. This includes; by making their watches handcrafted, and putting diamonds into their watches to make it more luxurious etc. Another way for them competing is level of service provided. If a customer comes to Rolex they will ensure that they provide insurance and great level of customer service. This will increase repeat-purchase and brand loyalty among their customers. Rolex is considered untouchable in its position as the world’s leading luxury watch brand both in terms of industry prestige and its

technology such as Swiss movement. These watches are models that make a great investment and

What is interesting in this market is that there are no clear leaders. Even though each company’s goal is to make the more profit as possible, we can’t define any leader since they have different strategies and objectives.8 [ (Tower) ] For example, Patek Philippe’s core ideology is to have the most prestigious brand and to make the most expensive watch as possible, and target the most prestigious people which is a really niche market. In comparison, Rolex’s purpose is to be a more accessible luxury brand and make the most sales as possible. It is difficult to compare them in terms of success, Rolex sells more but Patek has a much higher reputation.

Middle class is booming worldwide and with prosperity comes consumers ' desire to show that they are doing well, therefore super brands like Danish Pandora and British Signet also called “category killers”, has stormed the global jewellery market where there is money to fight for. Pandora competes in affordable luxury segment, which in 2009 totalled 83 billion USD, equivalent to approx. 57% of the total market for fine jewellery. Affordable luxury still gives consumers the feel of stardust.

The Swatch was well-known watch in the history of the watch industry. When it came out at first, it was quite sensational, resulting in more sales than it expected. Since the Swatch had grown strong in the watch industry, it could maintain its reputation and there were more opportunities to success in this industry.