The Cable Television 's Target Marketing Process

Television advertising on CNN, MSNBC, and Discover channel was the most successful in attaining higher enrollment (Heller, 2001). The segments of target markets are based on the opportunities and resources of the university. The goal of the university is find the target markets that match the needs or wants of the market at the time. Capturing this target market of young and recent graduates would mean a substantial jump in profits and growth for the university.

It is desirable to develop demographic and psychographic profiles of these likely consumers (the target audience).

A target market denotes a section of customers that a business aims at selling its products and services to. Markets can be segmented on basis of geogrphical area, the demographic factors, the psychographic factors, and the behavioral factors of the target population. Demographic market segmentation is determined on factors such as age, sex, occupation, religion, the level of education, and generation it determines the perceived benefits of the product. Based on the demographic features, Harkins Theatres majorly targets parents and children.

The target market is generally the most lucrative choice from among different market segments – each segment being identifiable, measurable, sizable, reachable. For best results, include a fair amount of demographic information (income range, education level, family situation, etc.).

In class we examined Module 5: Marketing- Managing the Marketing Mix, where we did an in-depth review of the four components of the marketing mix, and promotion mix. The promotion component consists of all techniques that sellers use to motivate customers to buy their products. These techniques are what makes up the promotion mix. From reading the previous discussion posts, Crave TV’s product, price, and place components are quite like its competition; Netflix and Amazon. For this reason, I believe the focus of Crave TV’s improvement upon their marketing mix should be the promotion component.

To properly determine the market demographics of the target market, one must first identify the market. In regards to the overall target market, users would include those between the ages of 10-65. Both male and female will be targeted. In addition, small to medium sized businesses (those employing 500 of less people) will also be targeted. According to census data there are currently 312 million documented individuals in the United States. Of those, both the baby boomers and their children are the largest demographic, composing roughly half the population. These individuals are more familiar with telephone handsets and those would be more apt to purchase the product. In addition, the states with the largest amounts of these demographics are New York, California, Florida, and Texas. Our repositioning strategy will focus on these key target markets. Within these markets however, the company should use very direct, pinpointed marketing. For instance, Miami, Florida, has the third amount of wealth per capita in the United States. As such, the repositioning strategy would benefit from marketing in this region. The same can be said for Tyler Texas, Los Angeles California, and New York, New York.

A marketing strategy provides a big picture of what a firm can do in a specific market. When creating a marketing strategy, a firm must identify a target market and a related marketing mix. A target market is "a group of similar customers to whom a firm wishes to appeal," and a marketing mix is "the controllable variables the company puts together to satisfy this target group." (Perrault and McCarthy 36) Focusing on specific target customers can help a firm develop a marketing mix that satisfies those customers ' specific needs better than another firm, making a firm less likely to face direct competitors.

Target market is the market segment to which a particular good or service is marketed. It is generally studied and mapped by an organization through lists and reports containing demographic information that may have an effect on the marketing of key products or services.

By the end of 2017, over 15.4 million people in the US will cut their cable. Who can blame them? Cable hasn’t evolved in last 10 years and cable is becoming increasingly more expensive annually. Nevertheless, several individuals are still paying for cable, when we have streaming services like Netflix, Hulu, and Amazon. Streaming services are a superior alternative to cable because they are cost-effective, more accessible, interactive, and uses an advanced algorithm to learn about the viewer, and they don’t have any commercials.

The cause of advertising is to generate extra profit -- easy enough. But how do you go about advertising your product or service with a purpose to make certain that abilities customers give you their trade? While there are Online Advertising Mississauga provides best services, might be the fundamental is reaching your target audience.

In order to market the product into the market successfully, marketers need to have some marketing strategy to enter the desired market and make profit. Market segmentation is the process of dividing a market into subsets of consumers with common needs or characteristics (Schiffman et al., 2011). Understanding the market size and segmentation is valuable, but the keys to effective targeting is to know just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends ( Berry, 1999).

First, we will analyze the targeted customer and the proposition designed by each company to attract them. In this part, there is a description of each market target and how each company has taken advantage of each unique position in the industry.

Please read and analyze this case on market segmentation and targeting options for a cable television network dedicated to fashion programming. No research into the industry or firm is necessary. Please use only the information provided by the case.

The first pillar, target market segment is essentially the discovery stage. The point of this stage is to determine whom the company is serving and to whose needs their product needs to be tailored. Some contributing factors in determining the target include demographics, psychographics, and other important characteristics. In the case of United Commercial Bank, their main target market is clear, the

Unfortunately, the competition has caught up and networks such as CNN and Lifetime have begun to offer competitive programs and thus competitive advertising outlets for the target audience. As a result, advertising sales is projecting a 10% decrease in the price for a unit of advertising (CPM) if the current strategy does not change. An internal weakness of TFC is that it does not know its customers intimately; as stated in the case “the channel didn’t have much in the way of detailed information about its viewers” (Stahl, 2007). Without this information TFC is unable to compete effectively against other networks who do know the target audience and their attributes and trends. If TFC is unable to maintain or increase its overall satisfaction ratings, they might face the possibility of being dropped by a network and lose a second source of revenue, affiliate fees.