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The Company Profile Of Coca-Cola Company

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Company Profile of Coca Cola The Coca-Cola Company is one of the largest beverage companies around the world with 128 years history and more than 500 brands including Coca-Cola, Diet Coke, Fanta, Sprite and so on. Among these brands, the product “Coca-Cola” recognizes the Company better known around the world. Now Coca Cola are sold in more than 200 countries. The main headquarter of Coca-Cola locate in Atlanta, Georgia, United States. The current CEO of Coca-Cola is Muhtar Kent. According to the 2014 annual financial report, the Coca-Cola Company got $45.998 billion revenue and its decrease 1.83% than last year. The Coca-Cola Company got $7.098 billion profit by the 2014 annual report and it is also 17.31% decrease than last year’s profit. …show more content…

The Coca-Cola Company is the first western multinational company, which can invest in Myanmar after lifting the sanctions of Washington’s decision. The Coca-Cola Company got the permission from Myanmar Investment Commission (MIC) to run a factory in Myanmar under the name of Cola Pinya Beverages Myanmar Ltd with the collaboration of local Pinya Manufacturing Co Ltd in 2013. Therefore, the Coca-Cola Company promises to invest US$200 million in Myanmar and create 20000 jobs opportunities for Myanmar people over the next five years.

SWOT Analysis of Coca-Cola Myanmar
Strengths Weaknesses
• Strong brand name
• Brand loyalty
• Strong financial resources
• Economies of scale because Coca-Cola owns local factory and local employees
• Opened 17 branches around the country
• Customer awareness of their advertising campaigns and promotion programs
• Available in everywhere with affordable prices • Negative publicity
• Unhealthy drinks can cause health problems

Opportunities Threats
• Positive image from citizens because of creating lots of jobs to local employees
• • Lots of competition in soft drinks

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