The company that I have decided to research is Barnes & Noble.
Throughout this past decade Globalization and technology have drastically impacted the sales of Barnes & Noble. In the recent past Barnes and Noble was faced with its biggest challenge it has faced in its history, trying to keep up with Amazon’s fire tablet. This was definitely a new challenge because unlike Barnes and Nobles past competitors such as Borders book store they were now in current competition with a specific product of a company. The Amazon tablet was like nothing consumers had seen before.
Amazon had managed to produce a tablet that was able to make hundreds of thousands of books available at a time and allowed their users to download these books from any …show more content…
“Even if you do read enough to take advantage of Kindle Unlimited, be aware that you don 't get to choose any book in Amazon 's vast library. Five major publishers -- Simon & Schuster, HarperCollins, Hachette, MacMillan and Penguin -- have all opted out of the plan. That means you won 't be reading much Steven King or Dan Brown on Kindle Unlimited, nor can you read Brad Thor 's "Act of War," the book currently sitting atop the New York Times bestseller list.” Johnson, D. (2014, July 23). Barnes and Noble will have to get these book authors to agree to allow them to release their titles to consumers who are willing to pay Barnes and Noble for a monthly subscription to go along with their new tablet purchase.
While implementing the industrial organization model I would also put into place the resource-based model. Barnes and Nobel needs to retrace their steps and realize why they were so popular and profitable from the beginning. I would make it a point to change the company’s internal atmosphere and make sure it targets customers who know what they want and don’t know what they want. People who currently own Amazon’s Tablet only have the option to purchase written books or magazines, however when customers come into a Barnes and Noble store, they have a variety of options to browse over from books, to games, to music “Toys and games, a small but increasingly
Click here to unlock this and over one million essaysGet Access
Based on the initial sales of the Kindle Fire, it is recommended that Amazon move forward in positioning with Apple’s iPad and targeting its consumer segment to “media junkies”. An extensive financial analysis was then conducted to have found that a pricing strategy at
In contrast to Borders Group, Barnes & Noble which is a leading bookstore in the US recorded an 11% increase in their share value in the past year with the introduction of their e-book reader “Nook”. It is clear that Barnes & Noble were not “Myopic” in their approach and were able to retain and even grow their customers as well as profits by embracing a new product.
The digital books business eliminated the physical books in the store. Barnes & Noble offered a wide range digital platforms to its customers. The digital system was comparable with Window 8 personal computer and tablets. It also worked well with Apple’s product such as iPad, iPhone and other products like Android smartphones and tablets. The firm continued to stay in a competitive advantage position in the marketplace, even though it had to compete with many powerhouses in the same industry such as Waldenbooks and Crown Books. And yet, Barnes & Noble remains on the top of the leading U.S bookstore chains.
There is a competitive advantage of Barnes & Noble stores and their 40,000 booksellers. The stores and booksellers have tanked up the sales of NOOK devices same as NOOK reading applications for iPhone, PCs and other mobile devices. The company had more than 700 of the most heavily and best-trafficked retail locations with a combination with 40,000 passionate booksellers that affords the company the ability to sell and educate millions of people whom was interested in digital reading every day.
Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 650 superstores throughout 49 states and the District of Columbia under the banners Barnes & Noble, Bookstop, and Bookstar, as well as about 200 mall stores using the names B. Dalton, Doubleday, and Scribner's. The company's GameStop subsidiary is the #1 US video game retailer with about 1,500 stores under the names Babbage's Etc., GameStop, and FuncoLand. Barnes & Noble owned about 75% of online book seller barnesandnoble.com after purchasing Bertelsmann's interest in 2003; Barnes & Noble then purchased all remaining shares and took the company private in May 2004.
The Kindle website (https://kindle.amazon.com/) and the competing Nook website (http://nook.barnesandnoble.com/u) are both trying to get you to do one thing: go digital. Technology is an ever-changing area, and it has somehow made its way into almost every aspect of our lives. Improvements have been made to make it possible to read thousands of books on one device. The only catch? There are multiple companies who are competing for the consumer’s purchase of their version of the device.
Books used to be a hard copied deed with words handwritten by ink pen, owned by the rich until the advent of the first printing press, enabling many to own multiple copies of this so called books. This also allowed affordable access to information and education for most. As time passed on, words began to show up on electronic devices allowing all to own at least one copy of a book "that's ever been written"; at least until it just "vanishes". Some may see this great technology as the greatest asset of the world, however, others may believe such things are wrong and not the conventional way of doing things. The contentious issue of eBooks replacing the traditional hard copied
Barnes and Nobles is one of the biggest bookstores that has a brick-and-mortal store concept. In the past they were know as a “big bully” that drove small book stores to close down because of their aggressive tactics to have competetetive advantage over them. Nonetheless, with the evolving circle of technology they have had a hard time in keeping up with the E-book era. In 2014 E-books increased its reader subscription by 28% compared to 23% in 2013. This number will continue increasing because 50% off American’s have access to devices that are either an e-reader or a tablet. B&N changed its business model to adjust to this new setting before it suffered a
Later, the launch of the updated Kindle Fire combined an e-book reader, music player, video player, and internet browser into one convenient, compact tablet. Although the Kindle Fire's selling price of $199 did not seem to cover the costs at first, Bezos was still confident in it. (Anders, “Jeff Bezos Gets It” 2012) The reason for this confidence was because he knew that he was selling customer's another way to get to Amazon.com, and now many purchases are made on Amazon through tablets and mobile devices.
Barnes & Noble are taking different tacks with regard to agreements with authors agents, and publishers. Amazon is pulling content off the market and padlocking it to their Kindle. In response, Barnes & Noble is refusing to stock Amazon published titles in its brick-and-mortar stores. Barnes & Nobles' investment in the well-received, well-reviewed Nook appears to have been a solid business decision, the ripples of which will continue to be felt for some time. In fact, the Nook is the proverbial finger in the dike as the waters of Amazon continue to threaten the very infrastructure of the publishing business by eroding the relationship between publishers and bricks-and-mortar stores.
However, Amazon compete with them very well. Also, due to wide variety of products, their competitors ranges from retailers, merchandise retailers, online internet retailers,etc. In the late 1990's it provide competition to the bookselling industry and forced Barnes & Noble to launch their online website. Barnes and Noble offers books, DVDs, and CDs, which directly competes with Amazon.com's media segment. Amazon.com competes against all competitors on selection, convenience, and customer experience as well as price. Barnes & Noble had not been successful in online business and they decided to partner with Amazon.com
Barnes & Noble, Inc. operates as a content, commerce, and technology company in the United States. It provides access to books, magazines, newspapers, and other content through its multi-channel distribution platform. The company sells its products directly to customers through its bookstores and on barnesandnoble.com. Barnes & Noble conducts its online business through Barnes & Noble.com, one of the Web’s largest e-commerce sites, which also features more than 3 million titles in its eBookstore. Through Barnes & Noble’s NOOK eReading product offering, customers can buy and read eBooks on the widest range of platforms, including NOOK eBook
Amazon is a company that sells many open product categories online by allowing customers to take the time to search and shop through the product offerings. Many product categories that are offered on Amazon may include device accessories, kindle devices, beauty, books, electronics, health & personal care, etc. The foremost product category that can offer the greatest advantage compared with a retail store chain is most definitely the books category. Reason to this is that the company has expanded the customer’s online shopping experience by offering such a wide range of physical and electronic books, depending on the preference of the customers. They are able to search for the top-rated selling