The Difference of Humanistic Theories of Motivation from Other Theories

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The Difference of Humanistic Theories of Motivation from Other Theories

What differentiates humanistic theories of motivation (e.g. Maslow, Rogers) from other theories (e.g. Hull, Instinct)?

Many researchers in the humanistic approach to psychology have noted the persistent motive within individuals to become competent in dealing with the environment. Successful completion of a task, however, often seems to cause the task to lose some of its value, and new, more difficult challenges are undertaken. Theorists in this area have described this persistent motive to test and expand one's abilities by a number of terms. Carl Rogers has described this motive state, as an attempt to grow and reach fulfillment, that is to become a
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This concept of striving is important because it implies that the process of achieving wholeness is never complete; we change as we grow. Rogers has called this striving to become fully functioning the actualizing tendency and argued that it is innate in all living organisms. Rogers argued that our environment influences our striving for fulfillment. We are cognitive organisms and our experiences can either help or hinder our attempts to grow. He saw the actualizing tendency as creating both a need for positive regard and a need for positive self-regard.
Maslow also developed a motivational theory that emphasizes the striving to reach one's full potential as basic to human motivation but also includes additional motives besides self-actualization. Maslow argues that we must seek to understand the ultimate goal of behaviour rather than the superficial or apparent goals, because the apparent goal for any observed behaviour may be quite different from the ultimate goal. This implies that motivation for much of our behaviour might occur at an unconscious level. Maslow saw the unconscious in a much more positive level than other theorists did. Like Rogers, Maslow also regarded the striving for perfection or self-actualization as the ultimate purpose of behaviour.
Where both Rogers and Maslow and other humanistic approaches differ…