Just think about it, how many commercials do you see for some sort of fast food restaurant when you watch television? How many billboards do you drive by for a “2 for 2” at McDonald’s “off exit- insert number here-” or something of that nature… Considering that most children cannot drive, they read those billboards; they see the bright colors and the photo shopped food that never looks the same way when you open the wrapper. Also, children generally have, what could be called, an addiction to television; their faces are essentially glued to it. The fast food industry spent $4.2 billion on advertising in 2010 alone. (Fast Food FACTS in Brief) Children see about three to five advertisements for unhealthy food every day. Only about a fourth of the fast food commercials seen by young children are for ‘healthier’ options. (Fast Food 360 Briefs) Additionally, the kind of advertising that is being done has broadened to become more up-to-date. People, especially children, are being drawn in not only by the classic free toy in every meal, but also by website games, apps, and rewards programs. One of the better examples of this is Starbucks. Starbucks, firstly, has an app that allows the user to pre-order and pre-pay for their drink and or food before the user gets anywhere near a Starbucks. Secondly, with the app, there is a “star rewards program” someone can sign up for where for a certain amount of money spent, a certain amount of ‘stars’ are added. These stars accumulate over time
I understand a working parent has barely enough time to watch over every little detail in the kids life, but an effort should be made not only by the parent, but also by the fast-foods to take at least some of the responsibility for making schoolchildren, and not to mention Americans in general, overweight. Advertisement towards children should be to promote healthy eating, which it currently is, however not so much back in 2003 where, according to David Barboza's article “If You Pitch It, They Will Eat”, “Product tie-ins are everywhere.” This holds true to this day, McDonalds has toys with their happy meals from two popular kids shows. Power Rangers and My Little Pony, which appeal to young boys and girls who know of or watch the show. It is a marketing strategy, the kids see the toys and watch the show, which in turn makes them want the toys, making them want to watch the shows. Continuing in an endless loop that only benefits the shows and most of all the fast-food companies like McDonalds.
Fast-food industries may try to “target children in their ads”, but it ultimately comes down to the adults-the parents- choosing to dine at these places and pork up their kids on the high-sugar sodas, salty French fries, and greasy burgers. If they would just take the time to look out the window, they would see the healthy alternatives to fast-food, and how the alternatives are literally right in front of
Children think that because their favorite character is eating McDonalds, then it is okay for them to eat McDonalds as well. Unfortunately, there are many other forms of marketing out there. For example, there is product placement, viral marketing, and sponsorships (Frechette 2015). Good marketing can include anything that has to do with fruits, vegetables, or being active. Unfortunately, you don’t see much of that on television. If Americans can change how they market to children and how they market food choices, then obesity can be managed better and children can live a longer life without the fear of diseases.
“I’m Lovin’ It.” This slogan has become one of the most recognized in both the United States and in the world. Our nation has slowly gravitated towards fast food, allowing for a new industry to explode and expand over the past few decades. This monumental fast food industry has become a symbol of America and our diets. Fast food is convenient, quick, and cheap, requiring hardly any effort. It is the perfect formula for our fast-paced nation and suffering economy. The problem is shown through our sky-high rate of obesity. Though fast food has some short-term benefits like saving time and a few dollars, it has severe physical, mental and financial consequences for children, showing that the negatives of consuming fast food outweigh the
An argument for fast food companies may be that in recent years they have started offering healthier options. Some menus now offer milk as a beverage and apples as a food. While these are healthier choices, there is still very few of these options as opposed to the unhealthy ones. Not to mention in advertisements the apples are always shown with a sugar filled dipping sauce. The fact that these companies still have mostly unhealthy choices, they should not target children in their advertisement. It is obvious that many factors play into the epidemic of childhood obesity. Factors that play into childhood obesity are things such as family income levels and restaurants that are in close proximity. Let me pose this question, what food places are the cheapest and have locations on almost every street corner? Yes, that is correct, fast food. When they already have those factors in their favor, these advertisements just seal the deal for them.
In recent years there has been a growing epidemic of obesity, especially in America. According to the National Health and Nutrition Examination Survey posted on the Center for Disease Control website there are 12.5 million children from ages 2 through 19 that are obese. Many people are starting to complain that the commercials and ads for these restaurants are the result of such an incline in obesity. Although there have been current ad campaigns aiming at children to live a healthy life style there are still hundreds of advertisements that are putting restaurants in a sort of ultimatum position. Either restaurants change their advertisements or they improve their menus. In 1979 McDonalds debuted their world famous Happy Meals to the
They see it; they want it. Advertising to children is turning a want into a responsive nag to a parent, like a reflex. Every media outlet advertises, and companies like popular fast food restaurants target children. In the process of fattening the children, will their reflexes get slower? At some point in every kid’s life, they see an advertisement for a food or toy they want. This want leads to nagging of the parent until they give in. Although it is highly effective and profitable, fast food companies should not be able to have aggressive advertisement campaigns targeting children because it corruptly brainwashes them and promotes unhealthy life choices.
About a third of children in the U.S. are considered overweight or obese, and researchers believe television advertising is a significant contributing factor (4). Exposure to television advertising is basically universal and the ads present foods as desirable and attractive. Children have been shown to be far more receptive to television advertising messages than classroom lessons (3). It leaves a harder lasting impression on them because the food products are presented in a cool, fun way that attracts children. Most of the time, children would pick foods that they may not even like, simply because they think it’s the cool thing to eat and once a kid gets his mind set on what they want, it is very hard to steer them away from wanting it. Television ads for foods geared toward children are usually fun, and bright with animations and lots of cool characters that the children can relate to. This directly influences the child’s food preference and unfortunately most of these ads are for processed, unhealthy food products like cereals, snacks, fast food, and soft drinks. In the U.S., there are few restrictions on food ads, but that's not the case in the U.K., where junk food can't be marketed on children's television (4).
Fast food advertisement agencies take advantage of the ignorance of children to scam them into wanting unhealthy meals. Each year, the fast food industry spends over $3 million of advertising targeted towards children. Half of television advertisement is used during children’s shows and with cartoons. Out of all the factors
The fast food industry promotes childhood obesity by manipulating the young mind, putting them at risk for health complications such as hypertension and diabetes. The super-sizing of America is been a frequently talked about subject lately. Especially since it is seem to have negative effects on the health of children and adults alike through massive consumption of fast food. Health providers and other authority figures are now concerned about children’s obesity rates shown during the past 3-4 decades. They have now drawn a close connection between fast food and obesity and identified a childhood obesity epidemic with increased negative health factors. According to the American journal of public health, 2005 September issue, fast food
Food advertisements, if focused at the right people and in the right places, are a complete success. These features, some of which are commercials, seduce society into buying food that we necessarily do not need. Many advertisement companies, especially those about food, are directed to children because they know that if you grab the kids you have their parents. While brands are using fun cartoons like “Trix Rabbit” and “Toucan Sam” (Green, 2007, p. 49) supermarkets are taking these items and placing them right in front of the children, at their level, advertising the “Fun foods” (Elliot, 2008, p. 259-273). They do this so the kids will use their, “pester power” (Scholsser, n.d., p. 2) to get what they want. A series of studies have been performed on children and television advertisements. An article states, “These studies have generally linked children's television viewing to negative health effects” (Korr, 2008, p. 451). Amongst these negative effects is a higher level of childhood obesity (p. 451). Similarly, in another study performed by a group of researchers, kids were asked to explain the television commercials that they remembered the best. The answers given were then compared with their diets. Interestingly, the items those children remembered best, chips, sweets, and sodas were a huge part of what they ate (Hitching & Moynihan, 1998, p. 511-517). However, some authors argue that television producer’s, even though their
Advertising today focuses on specific targeted demographic groups. There is a direct focus on marketing products to young consumers. This age group sees the commercials, but does not really understand the directed message. This can have an adverse effect on the way children interpret and understand the message being presented to them. 'The average American child sees more than 40,000 commercials a year, and advertisers spend more than $12 billion annually marketing to them?double the amount of 10 years ago.' (APA-1) Children watching television are exposed to every channel running commercials that are sending out a mature message to an immature audience. There needs to be something done to
Is fast food getting to be a problem? Many people love fast food but do not even now what it does to their body. There is getting to be more and more evidence that fast food is bad for people. Just about every day there is somebody that is going to the hospital because of all the fast food they eat. People may not like fast food because it is unhealthy, targets children, and exploits animals.
Nowadays, most people -especially kids and young people- prefer to eat fast food, such as hamburgers, pizza, fried food, etc. Why it has become so popular? It tastes better than homemade food? We do not believe it is only the taste the reason of the popularity of fast food. There are several reasons why fast food had become popular over the years. It is popular because it is cheap, quick and convenient to those who have a busy modern life.
The purpose of this paper is to provide evidence that the consumption of fast food has a detrimental effect on the quality of society’s overall dental health. With the growth of the fast food industry over the last sixty years, Americans and global citizens have altered their eating habits by consuming a higher level of processed foods with additives and preservatives. The typical diet is comprised of foods high in refined sugars and fermentable carbohydrates instead of natural foods such as fruits, vegetables and nuts. The fast food industry promotes convenience and consumption of soft drinks and snacks in between meals. The continuous sugar intake during the day promotes increased levels of bacteria producing acid which attacks the enamel of teeth. Biological mechanisms to clear the acid, such as saliva cannot prevent the ultimately increased risk of tooth decay against this increased sugar intake. As a result, the role of a dental hygienist is promoting dental hygiene awareness and a proper oral care routine must also incorporate a conversation about healthy daily eating habits.