Did you know that 30% of children ages 6 to 11 are overweight? 15.3% of children ages 6 to 11 are obese? The impact obesity has on a child can become life changing. “According to the CDC if current trends continue, 1 of 3 U.S. adults will have diabetes by 2050” (Evans, W, 2006). Behind the mask of obesity is a child that falls into the trap of fast food advertisement. Overall, the fast food industry should be more socially responsible and not direct their marketing strategy of unhealthy food choices to children; this will cut down the percentage of children suffering from childhood obesity that leads to various health issues.
One might object here, that it is a free market and freedom of speech is part of the U.S. Constitution. However, everyone has a different opinion about fast food and boudaries must be respected. Still the fast food market is targeting children too often and too much, even involving Schools to advertise unhealthy food in exchange for funding. One may argue, children learn by example, parents are responsible for leading them in the right direction of how to make healthy food choices. With this being said, parents are beginning to become concerned with how the fast food is being marketed to children.
One of the largest leading industries known as “fast food” continues to market unhealthy promotions, targeting young minds. “Children watch an average of over ten related food advertisements daily, and (nearly 4,000 per year)” (Powell LM, S. R. 2011).
Chinese children suffer from a high rate of obesity and overweight, and the spread of obesity has continued to rise over the past few years. Excessive consumption of fast food in preschool children has been one of multiple contributing factors driving the overweight and obese epidemic. This literature review summarizes the disadvantages of fast food on preschool children
Obesity has become an epidemic in adults and children in the United States. Moreover, children are at risk of obesity because they do not eat enough fruits and vegetables and do not obtain enough physical activity. Also, children have a higher chance of developing health diseases related to obesity such as hypertension, high cholesterol, stroke, heart disease, diabetes and pulmonary disease. In addition, obesity in children from ages one to seventeen is an issue in Texas, since children are not aware of the serious consequences of being obese. Therefore, Texas should find ways to prevent obesity by authorizing healthier school lunches and allowing a school program to help obese children lose weight. Also, television advertisements are
Eating a well balanced meal is crucial for someone in their early childhood stage. During this time period, between the ages of two and six, a well-nourished child can grow up to three inches and gain up to four and a half pounds per year (Berger, 2010). Children at this age also need fewer calories per pound of body weight than infants do. Since children need less food than they did before and many do not diminish the intake of their food consumed, obesity becomes a problem. The article “Child and adolescent obesity: a part of a bigger picture” states, “The prevalence of childhood overweight and obesity has risen substantially worldwide in less than one generation” (Lobstein, 2015). Obesity is a main factor that is present and can lead to other diseases such as heart disease and diabetes. The article also states that, “The food industry has a special interest in targeting children. Not only can the companies influence children’s immediate dietary preferences, but they can also benefit from building taste preferences and brand loyalty early in life, which last into adulthood” (Lobstein, 2015). Once children are hooked on the foods they eat during their childhood, they tend to follow those habits as they grow up. Children in low-income families are vulnerable to obesity because they rely on cheap fast food.
Many Americans are suffering from nutrition issues. There are approximately 12.5 million children and adolescents aged 2-19 years that are obese (CDC). The proper health and nutrition for children is very critical to their growth and development. The media and its promotion of junk food is one way that affects obese children. Within this paper, I will discuss the long and short term impacts of obesity on children, their growth and development, describe a specific child who is affected by obesity, and give three ways to combat obesity that involves collaboration among schools, families, and communities.
This article shows that fast food today is convenient because people have a lot of work to do in a very short time, so so thinking about driving through the fast food restaurant is easier and better than cooking. Therefore, one thing parents don't know is that fats, sugars, and salts are engaging their children primordial tastes. The most widely recognized disease that impacts children is obesity. Studies show that 15-20% of children aged 12-18 are overweight. In addition, obese children can affect emotional and
The government may not be the only responsible party for what is going on in America, Fast Food corporations have grown into a part of everyday life. Relentless advertising focused on children with the use cartoon characters and larger portions or extra sizes to entice people. Yves Engler, author of Obesity: Much of the Responsibility Lies with Corporations, points out it’s not only fast food restaurants where unhealthy products are being consumed, but also soft drink companies with high calorie soda pop who are giving money to cash-strapped schools to advertise their product on school televisions. Meanwhile targeting young children who get their parents to buy their products. Engler proposes a solution regarding the increase in childhood obesity by first stating that vending machines should be removed from schools and the
The food industry has mastered the delicate art of trickery over many years and has been able to convince consumers to buy their products, thinking they are healthy, when in reality they are contributing immensely to the obesity epidemic in America. Food corporations have developed a marketing strategy where they target juvenile audiences with their products. The companies do this by having advertisements on children's television programs encouraging children to buy their processed, high-sugar food products. Companies get kids’ attention by including beloved children's figures with their commercials, thus piquing their interest. Children view their favorite characters on television programs and ask their parents or guardians to purchase the items for them and the parents, remaining blissfully unaware that they are relinquishing their child's health to mass food corporations, concede and buy the food, which causes their child to become unhealthy and eventually obese. Another way food companies market their products is by embedding their advertisements with words like “Cheap, easy, fast”, which appeals to low income families looking for a inexpensive meal, or families on the go that need to quickly get a bite to eat. Due to the fact that unhealthy fast food choices are often the easiest method for gaining a quick meal, more and more families are
Fast-food industries may try to “target children in their ads”, but it ultimately comes down to the adults-the parents- choosing to dine at these places and pork up their kids on the high-sugar sodas, salty French fries, and greasy burgers. If they would just take the time to look out the window, they would see the healthy alternatives to fast-food, and how the alternatives are literally right in front of
In Zinczenco’s view “I'd say the industry is vulnerable. Fast-food companies are marketing to children a product with proven health hazards and no warning labels. They would do well to protect themselves, and their customers, by providing the nutrition information people need to make informed choices about their products” (Zinczenco, 2002.) In making this comment, Zinczenco urges fast food
Schools have started to ban all sorts of fast food products such as sodas, chips and processed food, but in addition they should teach students the danger in consuming certain food. They should warn students of the effects those foods will have on their bodies in the long run. In “Don’t Blame the Eater” fitness expert David Zinczenko mentions that “fast food companies are marketing to children a product with proven health hazards and no warning labels” (464). This false advertisement is often full of color, with images of happiness and delicious looking burgers to convince children to want their products. Fast food industries are smart to target children, because most of the time they know nothing about responsibility or what is good or bad for them. Zinczenko argues in his essay that without warnings or information“we’ll see more sick, obese children and more angry, litigious parents” (464). In contrast, if kids were warned and informed about the dangers in consuming unhealthy food, the number of obese children, diseases and angry parents would
country alone, 17% of all children and adolescents are now obese, triple the rate from
Fast food advertisement agencies take advantage of the ignorance of children to scam them into wanting unhealthy meals. Each year, the fast food industry spends over $3 million of advertising targeted towards children. Half of television advertisement is used during children’s shows and with cartoons. Out of all the factors
Over the last thirty years the obesity rate has tripled for children ages two to nine, Children and adults alike are getting more and more unhealthy from fast food (Obesity Rates). Food has many effects such as increased blood pressure, fatigue, less emotional even an example would be mood swings and behavioral changes, kidney disease, diabetes, obesity, digestive disorders, and heart disease (Lakshmeez). These are only some of the negative effects that food has on kids and adults alike.
Food advertisements, if focused at the right people and in the right places, are a complete success. These features, some of which are commercials, seduce society into buying food that we necessarily do not need. Many advertisement companies, especially those about food, are directed to children because they know that if you grab the kids you have their parents. While brands are using fun cartoons like “Trix Rabbit” and “Toucan Sam” (Green, 2007, p. 49) supermarkets are taking these items and placing them right in front of the children, at their level, advertising the “Fun foods” (Elliot, 2008, p. 259-273). They do this so the kids will use their, “pester power” (Scholsser, n.d., p. 2) to get what they want. A series of studies have been performed on children and television advertisements. An article states, “These studies have generally linked children's television viewing to negative health effects” (Korr, 2008, p. 451). Amongst these negative effects is a higher level of childhood obesity (p. 451). Similarly, in another study performed by a group of researchers, kids were asked to explain the television commercials that they remembered the best. The answers given were then compared with their diets. Interestingly, the items those children remembered best, chips, sweets, and sodas were a huge part of what they ate (Hitching & Moynihan, 1998, p. 511-517). However, some authors argue that television producer’s, even though their
The commercials feature animated characters selling fast food kid meals. Children relate with the cartoon characters and want to eat the foods that are being promoted. Children receive the message that fast food is good for them, and do not understand that eating too much fast food can be unhealthy for them. Unfortunately the message from this type of advertising is geared toward the child thinking I need to have the fast food. This is a bad message to leave in children?s minds, because it can also cause problems with their health. The obesity rate in young children has risen drastically over the last twenty years. Health reports have attributed this to the continuing increase in the amount of fast food children are consuming. Television commercials for fast food are on every channel, and the number of channels has risen over the last twenty years. Children who watch television are exposed to a non-stop borage of commercials. This continual exposure promotes a cycle of the child always wanting to go to the fast food restaurants. Parents also are affected by the commercials. Their children want to eat fast food, and the fast food is very convenient for busy families. It is much easier to go through a drive-thru and order the food, then to cook the meal at home. This can be a harmful pattern for the family to establish. Convenience over a more healthy home cooked meal adds to the childhood obesity