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The Emotional Impact Of A Designer's Vision

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If you ask the question: “What is Architecture?” Is it a tangible object? Is it just beautiful moment? Or is it a built experience? The confusion about what Architecture is leads to identity issues. To establish the identity of the firm, marketing must be employed to strategically address these three main components. The services offered, the physically build product, and the experiential moments that are created within. The emotional impact of a designer’s vision is a pivotal factor behind the architectural enterprise. The biggest hindrance to that is creating an illusion can never be delivered. Therein lies the need for strategic architectural marketing. By analyzing and evaluating the firm’s target market and goals, you will be able to …show more content…

The talent is there, so how does marketing affect the growth of the firm? The firm takes pride in staying active by participating in industry led events. Marketing is based on methodology, it can sometimes appear difficult to implement, as the success of it is dependent on the individuals success. The firm will greatly benefit learning from the strategic approaches to architectural marketing in order to acquire clients.
Marketing represents a fundamental pattern of thought and action management. Conceptual marketing begins with a vision. This serves as the firm’s principle values, and motivation for owners and staff. Vision not only means attractive ideas, but the firms cohesive visions and goals. Marketing is a business concept that is based on “the assumption that the market determines all business activities that a company pursues in order to achieve its business objectives.” The implementation of marketing involves analyzing the goals, strategies, job acquisitions and communication efforts. Marketing enables architects to create new paths when practicing in the profession to showcase their competency; it also creates a bridge to maneuver into new fields to enhance their image. This is what is takes to position the firm into the market. Positioning is “striving for a position on the market and among the public that has yet to be attained. It is based on the competencies that were processed in an analysis of the

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