Marketing Aspect Of The Business Career Field

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Marketing is an intriguing career field that offers a variety of diverse jobs you can choose from. It is interesting to me because you can try to understand what people want and need, or why people will or won’t buy a product in the future. It is also interesting to observe how you can maximize your profit by selling at the right price aimed at a specific set of consumers. For this project I am researching the Marketing aspect of the business career field. “Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand.” (www.wikipedia.com)
When working in marketing you are usually trying to promote, sell a product or spread the word about a product.
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In marketing not only are you trying to sell the product but you are trying to get the word out there to your target audience. Through television, social media and print you are trying to let people know about your product and why it is the one for them. The social media aspect of marketing has gained importance in the last decade. Since so many people now use Social media it is an effective and inexpensive way to get the word out about a product or company. Another advantage to using social media is that all it takes to adjust your campaign is a few keystrokes. Really, any kind of digital marketing seems to be a leading way for those working in any marketing field to get the word out there. “71% of companies planned to increase their digital marketing budgets this year, by an average of 27%.” (www.Econsultancy.com). Another way that those in marketing choose to get the word out there is video testimonials. Studies have shown that people relate to personal stories, it helps build trust and does not seem like outright sales. Public relations is marketing that has a greater focus on getting a specific product to the public through a message or image associated with the product. ““53% of consumers are more likely to purchase if a
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