Marketing Aspect Of The Business Career Field

Marketing is the function that connects businesses to their target audiences’ needs. It is how a business presents and distributes their product to their audience. For example, a business can market their product by advertising it to the public. This can be seen in many forms of media; such as: on television, via web, posters or on billboards.

As I reflect back over these last five weeks I now have a clearer view of marketing and how it affects not just the consumers of the world and the companies with their marketing managers, but how it affects me. Yes, I am a consumer who clips coupons, budgets my finances, and looks for sale items and this marketing class has taught me that marketing is more than selling or advertising. Marketing managers have a difficult job, as marketing involves identifying, meeting and satisfying the needs of customers or clients with goods and or services. Coming up with different strategies and marketing mixes is challenging because we live in a changing world with people who needs and financial situations are different. Yet still marketing engulfs every part of our daily lives. From what type of breakfast we eat, to where we shop, and even in our work environment. As I examine marketing, I will blend aspect to my career path as I make myself marketable for the future and aid my employer in the growth and survival in the economy.

Public relations is a very cost efficient way to display the product compared to my own advertising of the product and costing a fortune to pay for something when I might not even get my money back out of it. I am going to use company news, promotional events, and sponsorship programs this way I can reach a larger scale of an audience at relatively a fraction of the cost it would take me to pay for my own marketing.

Marketing is precisely about responding and reciprocating to customer needs. It's important that the business knows where there is demand in the market, in order for them to fill it before launching their new product. The business has to take into count that they have to set a reasonable price for the product, especially when they have competition in their location. This is when the four Ps of marketing are introduced; Product - the right product to fill in the market and a product that people are willing to buy to fulfil their customer needs, Price - an equitable selling price so that customers think that the product is a good value of money. Promotion - methods of advertisement such as: word of mouth, leaflets or on social media, by promoting your product you're letting customers know that your product exists. Place - the right location for your business where customers are likely to buy your products.

In order to have a successful business, you need two things. A product, and sales skills. Marketing focuses on the latter, specializing in the packaging and advertising of a product or service. Marketing is one of the fastest growing industries in the business world, with the average company inbound marketing budget going up by 49%. In the age of social media, marketing is more important than ever. Those interested in going into the marketing field must be ready for some struggles, as it can get highly competitive. With the large opportunity for growth in this field, extensive salary, and opportunities offered, this job can be perfect for those searching excitement, fast-paced jobs with plenty of room for meeting

Marketing is very important to the success of a business. Before people can buy a product or service they have to know about it. However, marketing entails more than just letting people know what your company has to offer. Throughout this paper, I will define marketing, offering my personal definition as well as more formal definitions from other sources. Furthermore, I will explain to the reader the importance of marketing to organizational success giving real world examples in support of this explanation. The field of marketing can include many things. I believe, however, the most important thing which it should include is communication with customers as to the value and benefits of using that particular company's products

There are many options to careers in marketing, but how do you know which one is right for you? Marketing can be defined as being the intermediary function between product development and sales. Think of it as the storehouse for such things as advertising, public relations, media planning, sales strategy, and more. It 's the marketing professionals job to create, manage, and enhance brands.

Marketing has become a part of society and a huge part of the American culture; one has only to observe the timeless art of Andy Warhol and the iconic Campbell’s Soup Can at the National Gallery of Art in Washington, D.C. A personal definition of marketing is creating a product or service that fulfills a need and taking the idea from a concept to the kitchen table. Business Dictionary defines marketing as “the management process through which goods and services move from concept to the customer” (Business Dictionary, n.d.) as “the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large” (Marketing Power, 2004).

Marketing is the field of management that promotes goods and services to consumers, the marketer job is to market a product the customer wants by identifying customer needs. As product desirability only remains till the customer deems it so, hence it is a challenge for

The American Marketing Association defines marketing as - It is the activity includes set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large which adds to profits ( kotler & keller, 2012). Marketing Management means the analysis, planning, implementation and control of plans or programs designed to create, build and maintain beneficial exchange with target consumers for the purpose of achieving organisational objectives. The objectives of marketing management are to create demand through different means by providing information about the utility of product, customer satisfaction, to increase market share and profit, to create goodwill and public image. Today’s marketers are focusing to maintain reputation in the eyes of their customers. The term of marketing changes as the marketing environment changes. Now, marketing functions are not limited. Customers are smarter and more

The Department of State and Regional Development defines marketing as "finding out what customers want, then setting out to meet their needs, provided it can be done at a profit. Marketing includes market research, deciding on products and prices, advertising, promoting, distributing and selling" (2006). The Center for Media Literacy defines marketing as "The way in which a product or media text is sold to a target audience" (2003). Marketing is a critical element of the business organization. Marketing is more than simply promoting and selling a product. Successful marketing is satisfying the changing needs of the customer.

Marketing will open opportunities to work in the career field of media, advertising and market research. “Marketing is a form of communication between you and your customers

Marketing sector plays a vital role in a business or organisation. It is a sector that helps to inform and influence the society at large about the activities made by a business or organisation (Elliot, 2010). Working under the marketing sector would be challenging as it requires marketers to have competent attitudes and skilful (Elliot, 2010). Although there are several flaws can be identified to make marketing as a profession such as working long hours and working with an organisation that does not embrace the marketing concept (Klein, 2004), it is a profession that is meaningful to me.

Marketing is usually understood as a bridge between the companies (offering products and services) and ultimate customer or consumers. Through marketing sales of goods and services take place between customer and a company in exchange of money. Companies generally use typical or traditional selling approach for their offerings. Traditionally company gather knowledge of and target the needs and wants of a particular group of people and then market their products and services to that targeted group and then through their sales professional sell their goods and services to the people of targeted group (William, 2011). This is the general practice of all most all the companies and it is referred to as typical selling.

Marketing has become one of the most critical increasing forces which drive today’s companies. With marketing a company has power to carefully plan and implement the strategies to make a company successful. I view marketing as everything a company or a person would do to advance the company or business.