The Ethical Dilemmas Article On The Public Relations Arena And How A Client Company Relationship Is Reached

The PRSA’s Code of Ethics designates the principles and guidelines that uphold the core values and the ethical practice of public relations. Including advocacy, honesty, loyalty, professional development, and objectivity. The Public Relations Society of America is committed to ethical practices. PRSA members seek a high level of public trust, and members pledge to serve the publics best interest. PRSA have taken on a special obligation to operate ethically. The value of member reputation depends upon the ethical conduct of everyone affiliated with the Public Relations Society of

Over time, most technology firms have sought to bar their employees from either setting up competing businesses or joining competitors within a specified period of time. This they do by ensuring that employees agree to a non-compete arrangement that usually constitutes part of the employment agreement. Microsoft Corporation is one of the many technology companies that have a non-compete clause. Under this particular non-competition clause, employees must not accept any employment opportunity in a company deemed to be in direct competition with Microsoft when they are either working at Microsoft or within one year of severing ties with Microsoft.

Non-compete clauses are popular in highly competitive industries, such as fashion design or new technology. As Jessica Hullinger described in Fast Company, Sandra Contipelli is a woman who started her own denim company and required her designer to sign a non-compete agreement. However, Contipelli also signed one for solidarities’ sake and to her dismay found herself constrained by it when her company sold. She was unable to do business in her industry for five years.

This paper was prepared during the Spring Semester of 2016 for COMM 226-003 - Introduction to Public Relations.

Ethics are vitally important in the field of Public Relations. PR practitioners are often called upon to serve as the “leader of ethics” for their company, organization or on behalf of their client.

Non-compete agreements will also protect your customer relationships. This is because sometimes when an employee leaves, their clients may faithfully follow. Therefore, non-compete agreements will increase the client confidence and retention. Non-compete agreements also help to clarify the professional expectations for employees, which will improve their behavior with clients.

The perceived ‘cantankerous’ relationship that characterises the exchanges between public relations professionals and media practitioner’s has been rife since the birth of public relations. The pair is, in its simplest term ‘frenemies’, they do work together, albeit covertly, and are usually hesitant to admit (on the media side) their cooperation. However, there is no absolute trust held between the two since there is a shifting power of control and influence that continually changes, which Fletcher (as cited in Hobsbawn, 2010, p. 64) believes is due to the market value of the particular product that public relations is representing. Media practitioners are often called the ‘watchdogs’ of

Specialists are constantly having to “spin the story” and create a more optimal image for their client. The world of Public Relations is a constant evolving art form where specialists must have their thumbs into many pies and a spider web of interconnecting contacts and sources,

What was learned: To explicitly define what PR agencies do, Wynne compared the responsibilities of advertising agencies to PR agencies. Wynne began his article stating examples of jobs or procedures that PR agencies are not responsible for, such as putting up billboards or writing stories for reporters. This helped to create a better understanding of the purpose of PR agencies, which he stated was to “promote companies or individuals via editorial coverage.” While advertising and PR agencies do share the same goals of promoting clients in the best light possible, Wynne explains that the difference between the two agencies are the paths they take in order to accomplish these goals. “Firms and individuals should hire a public relations agency when they want to protect, enhance or build their reputations through media,” explained Wynne. This backed up his further statements explaining that PR agencies should be able to analyze organizations in order to release positive messages about the organization within media stories, and perform other procedures such as copywriting, promoting through social media, creating special events for

practices in their ensemble or are guided towards certain specific fields. Among these fields, a

The purpose of this paper is to identify and discuss various image problems or publicity needs within a company through their specific Public Relations Campaigns. Through the study and research of this topic, deeper understanding of the overall concept of Public Relations will hopefully be attained.

In order to wholly understand the reasoning of this elaborate definition it is best refined into three sections. This essay hereby endeavours to critically examine the PRiNZ definition of Public Relations against various models of both Public Relations communication and the ethics employed when exhibiting them. Examples from contemporary New Zealand will clarify critical assessment.

The theory explains that the value of public relations in organization and society lies in socially responsible managerial decisions and quality organization to public relations. Organisations must behave in ways that solve the problems and satisfy the goals of the stakeholders as well as the management in order to be effective. Good relationship with organisation’s strategic publics is helpful in developing and achieving goals desired by both the organization and its publics, reducing costs of negative publicity, and increasing revenue by providing products and services needed by stakeholders. Practitioners identify publics who are affected by or affect organizational decisions and communicate symmetrically with them to build high quality long term relations.

The public relations tactics in relation to the corporate context will now be examined. Customer relations can be associated with the monitoring of attitudes of key publics and stakeholders especially in regards to any negative incidents that have the potential to effect the organisation’s reputation and consumer trust (Wilcox, 2013, p.312). For Malaysian Airlines, this is evident given the potential for consumer boycotts with the missing aircraft’s (Crossman Communications, 2015, p2). Having over 12, 000 employees, employee relations are important for the organisation. Employee relations consist of monitoring employees’ attitudes and beliefs towards the organisation (Wilcox, 2013, p316) as there is potential for negative word of mouth by employees essentially damaging the company’s reputation. This is evident as according to Malaysian Airlines, they offer a “dynamic exciting environment that nurtures a diverse talented team that work to make great things happen” (2017). Finally, media relations are vital in a corporate context as “negative coverage can cause a corporation’s reputation to plummet” (Wilcox, 2013, p. 310). Having said that, it is important as public relations professionals to establish positive relationships with those who operate in the media industry. Kimberly Blessing argues the two fields (public relations and journalism) have an important working interrelationship with “60% of PR

Only recently being recognized as a discipline in itself, modern day professional public relations practices can trace its roots to the early 1900s where the first public relations firm, the Publicity Bureau, was founded in Boston. In 1923, Austrian-American public relations pioneer, Edward Bernays, identified three fundamental concepts of public relations. In 1984, American theorists, Grunig and Hunt, conceptualized the now-famous four models of public relations and the excellence theory that were generally adopted by public relation agencies across the globe. With so many significant milestones and theories of public relations established in the United States, it stands to reason that public relation practices would naturally adopt a western perspective.