preview

The Festival Of Niagara Wine Festival

Good Essays

Niagara wine festival is one of the most anticipated festivals of the Niagara region. The festival is celebrated every year in September and this time it happens to be the 63rd year of the festival. The festival is the perfect celebration of Niagara cuisine, wine tasting events, winery tours as well as concerts and live entertainment. Niagara wine festival is all about the region’s winemaking history through gourmet food, cheese and wine pairings, live entertainment, grape stomping competitions, and individual events hosted at wineries across the region. The festival culminated in the annual Meridian Grande Parade, which this year commemorated the war of 1812 Celebrating 200 Years of Peace.
TARGET MARKET
Niagara wine festival is the perfect get away for the local of the Niagara region. In addition the festival also targets:
 Tourists
 Youngsters (new comers)
 Connoisseurs
 Wine lovers
 Wine makers
 Music lovers.
MARKETING OF THE EVENT
• The festival was marketed through a variety of ways, Newspapers being the primary source. There were a lot of media stories running in the newspapers about the festival. A press release was also sent to the media describing the event. The event was also promoted through radio partners such as 2dayfm, ezrock, new country FM and Niagara this week. Radio promotions helped the festival gain a lot of attention. Social Media Sites such as Facebook, Instagram, twitter, etc. helped the event gained a lot of publicity especially among the

Get Access