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The Food Industry Essay

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In the food industry you have to be careful how you close. This product is going to be passed on to the final consumer and the person you are selling to has to be sure that they will enjoy it or risk loosing their own customers. When John was closing he seemed to follow a pattern. He would make sure he addressed any of their objections that they may have concerning closing the sale and then he would ask if they had any questions and if not if they would like to place an order. After this he would just sit quietly and wait for them to speak. During this period of time he would lean back in his chair arms open and legs uncrossed with a smile on his face almost like he was watching television not waiting to see if he was going to get a new client or loose a possible one. There was not a trace of nerves on him he seemed to be the picture of confidence.

If the client responded with yes then he would go into the details of the order, but if they said no he would quickly try and figure out why and attempt to try and solve this objection. Again even if he received a no he never seemed to loose his cool and was the picture of a professional sales person. He never appeared to be to assertive and even during this stage was always listening to what the client was saying both verbally and with body language “I have gotten this far in the sales call, I don’t want to scare them off by being to assertive now” (J. Koch, personal communication [interview], June 27, 2015).

The closing

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