Leo’s Analysis
Our industry, the Global Hotels and Resorts, experienced strong growth over the five years to 2015. Over the five-year period, both consumers and businesses became more confident about their finances and spent freely on luxuries, including travel. This culminated in a substantial increase in travel rates and hotel room and occupancy rates, two indicators of a hotel 's performance. Travel spending has also picked up quickly, especially in emerging economies where tourism is on the rise. Global tourist arrivals are expected to increase an annualized 4.8% over the five years to 2015 to reach 1.2 billion. As a result of these positive trends, industry revenue is expected to increase an annualized 4.6% over the five years to 2015
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International tourist arrivals in emerging economy destinations, such as Asia, Latin America, Eastern Europe, the Middle East and Africa, will grow at double the pace of destinations in developed economies. The largest growth will likely be seen in Asia and the Pacific, helping emerging economies surpass developed economies as the favored destination for tourists by 2015. To keep up with the aggressive rise in travel rates in these regions, more hotels and resorts will be built, which should increase the proportion of industry revenue generated and drive industry revenue growth as a whole. Over the five years to 2020, revenue is projected to increase at an annualized rate of 3.4% to $978.7 billion. In 2016 there will be some new trends emerging as hotels will have to compete with growing popularity of companies such as Airbnb. Millennials have shifted the focus from hotel loyalty to more novelty related experiences. The overarching experience that many of these hotels in the industry are shifting to is updated bars and lounges that spill into the lobby. Renovation will be on the upswing over the next few years as guests desire more technology, more stimulating social experiences, and better food and snack choices. Hotels will be looking to charge more fees and surcharges on amenities as occupancy rates increase. This goes without saying, demand drives prices, and the hotel industry will be in the driver’s seat in the coming years.
Key external drivers
Despite the sharply negative shocks, Australian tourism continues to deliver its services where we have witnessed an increase in tourism expenditures of 5% from 2010 and recently FLT had enjoyed a remarkable growth to become a
Everybody can travel around the world because of transportation, such as planes, ships, buses, and trains, and lots of accommodation, such as hotels, resorts, motels, and casino hotels. However, the importance of the casino hotels is growing because tourists can enjoy most activities in the casino hotels. The casino hotel which offers almost everything is the Cosmopolitan of Las Vegas. Many tourists who love gambling and shopping usually visit Las Vegas, so the market place and the economic impact of Las Vegas’ hotels on hospitality industry in the U.S. is significant. “The U.S. can expect 6-8 percent average annual growth in tourism over the next five
The Travel and Tourism economy is one of the fastest growing activities in most countries around the world [1]. For many developing countries it is one of the main sources of foreign exchange income and the number one export category, creating such needed employment and opportunities for development [2]. According to World Travel and Tourism Council (WTTO), the Travel and Tourism industry have generated US$7.6 trillion (10% of global GDP (Gross Domestic Product)) and 277 million jobs (1 in 11 jobs) for the global economy in 2014. In Malaysia, for 2014 alone, a total of RM72.0 billion receipts and 27.22 million arrivals were registered [3].
Tourism is one of the most international industries. Globalisation is the gradual forging of links between groups and societies until they finally reach around the globe in several directions (Smith, D,2006). Globalization is one of the serious challenges facing managers today. It is critical to develop services that are able to satisfy a highly diverse customer base (Ueltschy et al., 2007) Now to keep up with the rising levels of globalization in the hotel industry, there’s a need to understand not only the positive, but also the negative impacts of globalisation. I’ll also talk about the growth and rise of one of the most respected brands in the hospitality industry - the Hilton Hotels. Throughout the evolution of this famous organization, the Hilton has
Hotels- the most important accommodation subsector which provide the greatest total employment within the tourism industry at the global
Four Seasons Hotels and Resorts have all opportunity to occupy this niche. If couples are looking place for a beachside ceremony, a big city reception for wedding, the organization helps to arrange everything. -Another sub-group target market is the multi-generational high net worth families. No longer is the luxury hotel business all about the adults. Kid and teen programs are intricately planned by luxury hotel brands to better facilitate to traveling families. According to Janaki Padmanabhan of Euromonitor, ‘the trend of multi-generation travel indicates that families need a place to go which will cater to all members of the family, including, grandparents, parents and kids’, where the typical paying customer is the
Report projects population growth as well as retail sales growth, along with a demand for additional hotels. Such growth will increase demand for other services and products. Also, with emphasis on room types, outdoor or indoor rooms, overlooking the beach.
Over the last 60 years, tourism has benefited from continuous growth and diversification, becoming one of the largest as well as the fastest growing world’s economic sectors. Tourism becomes one of the major categories of global trade in services. Nowadays, 7% of global goods and services exports are contributed by international tourism, and for the last four years, it has grown faster than the general global trade.[ Exports from international tourism rise 4% in 2015, (2016, May 6). Retrieved from http://media.unwto.org/press-release/2016-05-03/exports-international-tourism-rise-4-2015]
a) One of the trends that are occurring in the hotel industry is the increase in construction in certain pipelines and areas. The Spanish influenced countries of Latin America and South America are seeing the largest increase. The increased interest in the Hispanic culture by society is driving many consumers to want to escape to the sandy beaches and the tropical oasis. The other trend is the decrease in the African and the Middle Eastern Pipelines. Much of this can be contributed to the political unrest in these countries that is covered by the media. While many still want to go on vacations to their holy lands for religious purposes or visit many ancient areas of art and documented
Are any changes taking place in the macro-environment that might have a positive or negative impact on the industry in which your company is based? Apply the PESTEL framework to identify which factors may be the most important in your industry. What will be the effect on your industry?
According to the Financial Times article, the hotel sector’s attractiveness is returning to the pre-financial crash levels. The industry has seen a flurry of deals involving private equity
MGM resorts are an international hospitality company featured in the Fortune 500 as one of the top global hospitality companies. The company is known to operate a portfolio of destination resort brands all over the globe. The company’s supply chain described as enhancing the inclusion of diversity in their commerce supply chain as its main priority in their global procurement program. Additionally the company has been laying a lot of emphasis in the protection of the environment via the integration of the comprehensive environmental responsibility program in their 16 resorts and more than 62000 employees. The company has been able to curtail the adverse effects on their environment and at the same time continuing to offer their customers with the best guest service in the industry (Seeking Alpha, 2012).
In the hotel vs. shared economy battle, the straw that broke the camel’s back is the fact that Airbnb has begun attracting business travelers, which are considered “the bread-and-butter clientele of hotels” (Glusac). As a result, hotels are anticipating an important economic impact on their revenue. In the United States
Nowadays, travelling becomes a new trend, especially travel abroad. It can open people’s mind and obtain more experience, so, more and more people spent money on travel (Lee, K., 2002). Besides, the development of family leisure brings a new opportunity for hospitality industry in China, for example, the rising of aging market. In China, young age people spent a lot of time on their work, so they have less time to company with their parents. Thus, they prefer to sign up for a tour for them to travel with other people who are in the same age. As long as many people travel around the world, increase hotel
Starwood Hotels & Resorts is a Fortune 500 company specializing in the hotel and leisure industry. As noted by their website and Hoovers.com, it currently operates close to 1,300 properties across 100 countries while employing about 188,000 employees. The company was founded back in 1969 by Barry S. Sternlicht, and is headquartered in Stamford, Connecticut. The company, is comprised of nine brands of which own and lease hotels and resorts. Starwood currently operates under two segments, hotel business and residential business/ vacation ownership. Each segment is then also broken down into three segments. They are the Asia Pacific, EAME, and the Americas respectively.