The Globalization And Ideology Of Apple Inc.

Decent Essays
The Globalization and Ideology of Apple Inc.
Brief introduction to Apple In.

Apple Inc. is an American high-tech multinational corporation engaged in researching, designing and producing electronic technology products (Wikipedia, 2013). In 2007, the company changed the name from Apple Computer Inc to Apple Inc. headquartered in Cupertino, California (Wikipedia, 2013). The company was established on April 1st, 1976 by Steven Paul Jobs, Stephen Gary Wozniak and Ronald Gerald Wayne (Wikipedia, 2013). Apple Inc. is popular for its unique innovation and mind-boggling development rate. The products include the Mac line of computers, the Apple TV device, the iPhone smartphone, the iPod music player and the iPad tablet computer (Wikipedia, 2013). In addition, Apple Inc. has developed over 850,000 kinds of unique App software (Apple Inc., 2013), two practical online shops (iTunes Music Store and Apple App Store) and simple operating systems (OS X and iOS) for customers. In recent years, Apple has been a hot topic of concentration for people all over the world. In this essay, I’d like to explore why and how Apple has become a successful media institution through analysis of the globalization and ideology of Apple. Furthermore, I will discuss the situation of Apple in China.

The Globalization of Apple

Croteau, Hoynes and Milan (2011) say globalization “involves a number of ongoing interrelated processes, including the internationalization of finance and trade (p. 326).” Due to the
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