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The Growth Of The Internet

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Introduction The growth of the internet has had a positive effect on various aspects of human activities ranging from professional life to social life. More people are having access to the internet with time and the products and services offered through the internet are increasing. Online streaming is one of the services that have experienced a surge because of improved quality and access to the internet. Online video streaming from paid or free online channels are very popular among individuals, and they hold major entertainment promise. This can be justified by the varied nature of content that is streamed by internet users spread across the world. For instance, there is a wide range of the type of videos streamed …show more content…

Uncertainty is associated with unpredictable outcomes while making transactions. When users are unsure about successful subscription of online streaming, uncertainty occurs. For instance, there are websites on internet that are fraud and once you make subscription for purchasing online content, content never delivered to you and your invest mane lost. Uncertainty construct has three further elements which uncertainty of service availability, uncertainty of content availability and media quality. Another example is change in economic situation. Subscription rate tend to increase in future. Sudden increase in price lead to high transaction costs. Therefore, uncertainty is positively related with transaction cost. High level of uncertainty increases transactional cost. Similarly, buying frequency reduces transaction costs and creates economies of transactions. Buying frequency is exchange of goods and service. Increase in buying frequency reduces transactional cost. For instance, frequent purchasing provides incentives to customers. Last factor is security, which is also negatively associated with transaction cost. Security includes transaction security and personal informational security. High level of security ensures low transactional cost. Customers have confidence on buying content from online source and they do not require time and money to search for secure online source. Therefore, this paper uses the transaction

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