Introduction The growth of the internet has had a positive effect on various aspects of human activities ranging from professional life to social life. More people are having access to the internet with time and the products and services offered through the internet are increasing. Online streaming is one of the services that have experienced a surge because of improved quality and access to the internet. Online video streaming from paid or free online channels are very popular among individuals, and they hold major entertainment promise. This can be justified by the varied nature of content that is streamed by internet users spread across the world. For instance, there is a wide range of the type of videos streamed …show more content…
Uncertainty is associated with unpredictable outcomes while making transactions. When users are unsure about successful subscription of online streaming, uncertainty occurs. For instance, there are websites on internet that are fraud and once you make subscription for purchasing online content, content never delivered to you and your invest mane lost. Uncertainty construct has three further elements which uncertainty of service availability, uncertainty of content availability and media quality. Another example is change in economic situation. Subscription rate tend to increase in future. Sudden increase in price lead to high transaction costs. Therefore, uncertainty is positively related with transaction cost. High level of uncertainty increases transactional cost. Similarly, buying frequency reduces transaction costs and creates economies of transactions. Buying frequency is exchange of goods and service. Increase in buying frequency reduces transactional cost. For instance, frequent purchasing provides incentives to customers. Last factor is security, which is also negatively associated with transaction cost. Security includes transaction security and personal informational security. High level of security ensures low transactional cost. Customers have confidence on buying content from online source and they do not require time and money to search for secure online source. Therefore, this paper uses the transaction
Throughout the world today, millions of people use the internet multiple times a day. Numerous amounts of articles that stress the fact how the internet is taking over the world. Along with the rise of the internet this information is spread rapidly. The rise of the internet has brought along a fear of technology in the future controlling life, and there are many articles that talk about the specific topic. Some articles also include a main focus of how the internet should be feared either by the illegal or sketchy actions that happens on behind the scene, the way that technology has its own nature through AI, and the easy access to anything on the internet with no true checking for identification on restricted sites. All of these articles have the same underlining theme that the internet can, and most times should be feared. With the fearsome internet security is a large aspect of everyone’s online life.
Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.
The internet and World Wide Web are extremely well suited for conducting business electronically on a global basic, Web-based Electronic Commerce(EC) has introduced unprecedented opportunities for the marketing of products and services, accompanied by features, functionality and innovative methods to serve and support consumers. E-commerce has became a major catalyst of the economy and remains a vital growth engine for businesses today, It successful change the consumer behavior. Consumer purchases over the Internet continue to grow from year to year. The survey involving
Music and motion pictures, two of the most popular forms of entertainment today, can easily be traced back hundreds of years ago. Yet a relatively newer form of entertainment (and information) has impacted those long-established industries in as little as a few years: the internet.
Online Shopping is a current phenomenon which is fast attaining a great importance in the modern business environment and opening new vistas for marketers. Online shopping has not only made life easier for the consumers but also has thrown numerous opportunities for marketers to address existing customer better and taping new ones. Online shopping defined as the process of shopping where consumers buy products or services from any vendors through internet, it also known as e-shopping / internet shopping (MasterCard Worldwide Insights 2008). In other words, online shopping is the procedure in which a customer purchases a service or product online or through internet. A customer may at his or her leisure ,with comfort of their home buy products
In today’s day in age society is culturally more open to other people’s values and perspectives. This is partially due to the information available on the internet. The internet has opened a tremendous amount of various information from different points of view. These different points of view help others with no knowledge accept and perceive the information as if they were a person who may be dealing with racism, assault, and or discrimination. Gladwell might have mentioned people misunderstand something written by a stranger on the internet, but proved that point wrong by showing the positive aspects of technology being more helpful for protesting. The three main
The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.
The continuous development of Internet leads to the growth of e-commerce. The electronic commerce is growing constantly due to the continuously increasing number of mobile and online users in the market, primarily the emerging markets. Besides that, the development of the Information Technology (IT), such as the advance of paying processes and the improvements of shipping method also the main reason to cause the growth of electronic commerce (John Ingham, 2015). Most consumers accept e-commerce as their feasible alternative in the purchase of goods and
The current world population of over 7 billion people pales in comparison to the number of devices connected to the internet. Is estimated that over 10 billion devices were connected in 2015 and that number is expected to double or triple within the next half decade [1]. An average person owns at least 4 network connectable device and with rapid technological growth and the internet of things (IOT) that number is only going to increase. The age of connected devices started with smart phones and tablets, but IOT brings with it a plethora of devices and gadgets from smart homes (thermostats, televisions, door bells, and refrigerators) to wearable technology (glasses, wrist watches and virtual reality headsets) to smart cities (traffic signals, smart parking and environment) and smart cars all connected and communicating through the internet. The impact of IOT has become mainstream, changing our daily lives and routines. On a broader scale, it influences business and investment decisions both in the private and public sectors, educational institutions, healthcare service providers, government and military. The use and implementation of IOT devices have brought to life the science fiction tales and dreams envisioned in the 80’s when Peter T. Lewis coined the term “Internet of things”. Lewis in his speech stated that “The internet of things, is the integration of people, processes and technology with connectable devices and sensors to enable remote monitoring,
Abstract: Rapid transformation in communication has been witnessed in this century. One of the radical changes is internet. The facility of internet has gained world-wide attention. Everyone is trying to make maximum use of this. Marketers are using internet to do the business all over the world under the guise of online shopping. Online shopping has changed the business scenario for the marketers as well as consumers. Through internet marketers reach has increased to the far flung areas as well as consumers can buy a product from the overseas market at the click of a button. Internet helps the marketers in reducing their marketing costs resulting in reduced product cost implying benefit to the consumers. Consumers now can easily get information about any product features, price, can easily find out the availability of substitute goods and can compare their prices. Though it has many benefits but still the hindrances are there in the mind set of consumers regarding the security, personal touch and warmth while buying from local retailers. This paper focuses on factors like convenience, time saving, website design/ features and security and privacy aspects of online shopping. Consumers’ attitudes towards these four factors influence the consumers overall attitude towards online shopping.
Online shopping is where people can purchase products or services directly from seller through internet. The internet has created another alternative method of shopping and is a type of e-commerce where the customers buys good without any intermediary services. According to Muhammad Rizwan (2014), where customers visit various
Electronic commerce (E-Commerce) is a term for the process of buying, selling, transferring, or exchanging products, services, or information via computer networks, including the Internet. Today, people frequently buy or exchange goods and services internationally; the barrier between countries has been removed. It is true that E-commerce makes people’s lives more convenient; however, it has also created challenges with online fraud. As this new form of shopping unfolds, consumers weigh the benefits versus the negative aspects of E-Commerce. By examining E-Commerce, the consumer will see that using the online forum
Ever since the emergence of humans, the demand for amusement was prevalent and constantly evolving. From watching gladiators brawl in an arena, to attending operas and plays, to channel surfing, people have continually desired to be entertained. Today, there is another alteration that is changing the way people absorb the content that they want. Streaming, the most productive way to receive internet content, has skyrocketed in our society as the internet has become a “universal medium” (Carr 573). It started with Netflix, and then it was adapted by other platforms. More and more people have gravitated towards their phones and computers as outlets for entertainment and news instead of their televisions, causing traditional media to race to conform to the innovative technology (Carr 576-577) of streaming. For example, there are presidential debates that have been live streamed, and are said to be the most popular stream in internet history. Streaming has become a trend that has yet to lose momentum, and has consistently stayed at the top of the consumer food chain.
E-marketing is defined as “achieving marketing objectives through the use of electronic communications technology” (Chaffey et al, 2014). The purpose of this essay is to discuss how the growth of the internet is altering the relationship between consumers and brands and also the opportunities that are now available to retail marketers. Key points that will be focussed on in this essay are; the characteristics of the internet and their implications, communication models available to marketers, the market environment online and the overall impact the internet has on consumer behaviour.
During the 1990s, people have generally used computers to write papers, play games, and track business productivity; however, this was not use for communication, research, shopping and online banking. Tim Berners Lee has changed how individuals use the Internet may access the World Wide Web. This presented paper highlights the history of the Internet and the development of the World Wide Web. It also describes the masterminds who created and developed the Web, enabled its popularization through the Web browser, and greatly improved its value by enabling web search. With the whole technology advances and changes, the differences between the first generation, Web 1.0 and Web 2.0 is also important to consider because it does affect the use of the Internet, as well as education philosophy changes. An economic bubble happens whenever the price of an asset soars then plummets over a certain period of time. The United States market’s dot com bubble began in April 1997 and ended in June 2003. In the aftermath of the bubble burst, there were many companies that survived such as Amazon and Google; however, dot com businesses such as pet.com and webvan.com have failed during the burst. During this period, competition was great, where much of the social gain from the Internet was passed to the consumers, leaving little surplus in the hands of the investors.