The History of Cosmetics and the Trends in the Fashion Industry

With the global beauty industry value being estimated around US$265 billion by 2017, it is evident that the cosmetic industry is a successful one. Hence, this paper will focus on the elements that have shaped the personal grooming industry, into what it is today. The evolution of the cosmetic industry will be highlighted. Furthermore, the estimated revenues made as of 2015, will be underscored to show this industry’s market values and statistical diagrams will be used to represent the most relevant

From Cleopatra to Beyoncé The makeup industry is constantly changing as there are new trends that come about each year. Make up isn’t only used on women; it is also used on men for many purposes. Make up can be used to do special effects, cover blemishes, to structure faces, compliment eyebrows, and in many other creative ways. The trend of makeup came about c.3100-2907 BC, Egypt is known to be the most known place to start using it. The use of makeup has changed drastically over time, in some people’s

Beauty and cosmetics industry As a human being we all have not only the need to look good but, to feel good and this is what has led people to use more products such as makeup, perfumery, personal hygiene items, hair products, hand and foot care, among other products; these needs helped to grow the cosmetics industry. Consumers demand multifunctional products that provide us with solutions to different problems and needs this is why this industry is in constant research for the best ingredients and

makeup at all. The 20th century changed dramatically due to the silent films, war, and fashion magazines. I will give you a brief description of each decade of the 20th century up to the 21st century. I. 20th century 1920’s The 1920’s cosmetics was now used in greater abundance than ever before. It was the most daring decade of cosmetics due to the dramatic and bold vamp and flapper look of silent films and fashion magazines. Silent films was a powerful style leader of the vamp look which was accidental

The fashion industry is one of the largest and most value-creating sectors in the world, contributing a huge £28 billion into the UK economy in 2015 alone, as determined by Oxford Economics (in 2015). As a result of this, the industry is continuously reinvented. New products are introduced into the market, gain popularity by being worn by an ever-increasing number of consumers, reach the stages of maturity and eventually decline, going out of style. This is known as the fashion cycle, a process utilised

Beauty was considered as important in Ancient time as it is today. People might have had never thought of the significance of it in ancient time and assumes it to be a trend of a 20th century. Women have had always looked for ways to enhance their beauty which is why makeup was invented in Ancient times back in 3100BC and is being used more commonly today than ever before. Makeup has gone through many changes and improvement itself to make it easier and safer for its users. I will discuss on how

media has truly impacted the beauty industry. The beauty industry has grown over the years and this past year has enormously increased. Due to social media growth, it has influenced the beauty industry to change its concepts of beauty today. Social media has helped the beauty industry enormously to spread out some of the most popular trends of today. First, baking has been used for many years in the drag community but it has become a must in the cosmetic industry. Baking is used in the under eye area

The Georgian Era (1714-1830) Reigns of George I,II, III, IV. Fashion for high society was very haute couture, with dresses of silk and satin – however, personal hygiene took a backseat as it was not as high a priority as physical appearance. Women rarely bathed, body odours were disguised by aromatic toilet waters, and they wore or carried with them scent bottles of perfumes. Pale skin in this era was also still desirable. Hair was elaborately dressed, held in place with waxes and fats, usually

2 2.1 Company and Product History 2 2.2 Product Evaluation 5 2.3 Consumer evaluation 7 3. Brand Positioning 8 3.1 Target audience 9 3.2 Target Market Specifications 9 4. IMC OBJECTIVES 10 5. The USP (Unique Selling Proposition) 11 6. The Creative Strategy 12 7. The IMC Program 12 8. Advertising Schedule 15 9. Budgeting 16 10. Evaluation 16 15. References 18 1. Executive Summary As the perfume, cosmetic and toiletry preparations industry entered the 1990s, it faced

Investment Before ULTA entered the beauty market in 1990, a woman would have to go to multiple stores to find cosmetic, fragrance, and salon products. ULTA has become a woman’s one-stop-beauty department store, they house everything from brands such as Revlon to Estée Lauder, products such as nail polish to specialty shampoos, and they even offer makeup and hair services. In this industry of beauty there are many competitors and companies must stay ahead of their competition, ULTA has done this and