Growing up it was the cool thing you bring to school and show off to your friends and the cool kids had cool shoes. Not only that, what made you popular was not only the fact that you can afford expensive shoes and wear them with no fear of ruining them or getting them stolen, it was the reputation and the value of the brand. The cool kids usually were the most athletic and popular and that’s what the shoe represented. It was a shared hobby with my older brother and my dad. They’d buy me the shoe and we’d all get it if not the same colorway then another shoe that’s similar. Like I said it’s was a part of the culture I grew up in. You even see celebrities rocking Jordans here and there and that’s what makes it a global icon of a shoe because of how many people appreciate and wear the shoe. But behind that there’s this social aspect that no one talks about. Mill’s article “The Sociological Imagination” observes specific problems of the classic social analysts… asking “Where does this society stand in human history?” (Mills 3). This specific society of people that were the first consumers of jordan shoes were fans and today its more of the lower class colored society. People on food stamps, who can barely afford the things they need, go out and buy this shoe just for chance to show it off. There are stats that Jordan’s marketing this shoe to the
Last year Nike made 34.3M dollars off of their brand. Shoe companies publish so many new shoes, so their “devoted consumers” can snatch it for a hefty expense. The Macklemore song Wing$, addresses the consumer mindset.
Have you ever seen someone wearing a very rare pair of shoes that you have never seen before? Have you ever wondered how they got these shoes and how much they cost? Believe it or not Nike’s Air Jordan line of shoes has been at the forefront of a decade-long sneaker craze, which has grown so much it has become its own stock market. Jordan’s have been popular for many years and it is shown throughout pop culture, the increase in price and demand, the resale market that has skyrocketed in the last five years, and the history behind the shoe that made them so popular. Jordan’s are very well advertised through several popular outlets.
Therefore, Nike continue to make changes to the shoe as far as the style and color of the shoe. Nike also started doing commercials with Michael Jordan wearing the shoe and playing street basketball.Once the commercials started the supply and demand for the shoes increased therefore NBA released the ban and they were allow to be worn again. One the supply and demand increase people were standing in line each time a new design was released and people would pay whatever in order to get that shoe first before everyone else. The prices of the shoes continued to increase all the way up to $250 for a pair. Still today Michael Jordan shoes are still very well known and people still stand in new line for new releases. Michael Jordan has released 31 different styles of shoes and multiple colors.
In our society everyone expects to be the same, however, no one is ever going to be the exact same. Everyone has different beliefs and different interests. Today people judge the nice stuff people can afford and the way people dress. In the story, “The Doll’s House”, there were two girls known as the Kelvey sisters and they were really poor. “They were dressed in “bits” given to her by the people for whom she worked” (Mansfield 203). Nowadays people judge you on appearance and if you are dressed sloppy you are more likely to be made fun of. If you cannot afford the up to date things people have a reason that they don’t want to talk to you. If you are wealthy you are more likely to be judgmental. Not all people are like this but it is known
It all started my freshman year in high school when I noticed my friends Jordan’s that he had waited hours outside of a shoe store for. At the time they were some of the coolest shoes I had ever seen, I wanted a pair like that. I took a deeper look into retro Jordan’s and found out that most were really hard to get. You couldn’t just go to your nearest shoe store and just pick up the pair you wanted. You would have to drops hundreds of dollars on a pair that others camped out for or woke up hours early to get on the nike.com release of the shoe.
Michael Jordan’s, Nike, Adidas and Puma their shoe sales went up in the 1980’s. Amber J. Keyset started to design different shoes starting with Michael Jordans. When one pair was released more people grew into them either for the style or the history behind the pair. “Sneakerhead;a person who collects trade and/or admires sneakers as a form of a hobby, knowledgeability on sneakers”(Powell). Sneakerhead culture impacted the society with its new look and style by making them more desirable and increasing the shoe industry.
The American culture has been on an on. But once Michael Jordan came out with his apparel this change the a lot of people’s closet. Till this day many of people everywhere in America and around the world are wearing some type of clothing from the Jordan brand. Today in schools every many students have Jordan shoes and jackets. The Jordan brand has changed many people and the younger generation’s way to
The famous basketball shoe Air Jordan’s, are the number one shoe bought by consumers. The Air Jordan shoes originated from no one but the basketball star Michael Jordan. His shoes not only were a hit on the court, but also shortly became a fashion statement with years to come. Jordan took his skill on and off the court to further his business with his shoes.
He began by discussing the incomprehensible recovery of then-terminally-uncool hush puppies shoes in the midst of a few of hipsters in Manhattan’s cutting-edge regions in the 1990s, a development which soon extended across the United States and resulted to exponential increases in the company’s sales. Using this sensation as an introduction to the book’s methodical theme, the author states that he will recognize, dissect and give details on the mechanisms by which certain trends occur, while others fail.
The use of specific athletes in marketing campaigns really began to show promise when athletes like Jordan began wearing their own brands of shoes. The idea to consumers or fans of the NBA that they could wear the same shoes as Michael Jordan, and somehow play like him was an easy sell by Nike. Today it is now common for marketable athletes in almost all sports to wear their own style of shoes, spikes, or skates. An interesting point to make is that through Nike Michael Jordan eventually launched his own clothing line called Jumpman23 that makes everything from socks and underwear to winter coats. Even though Jordan has been retired since 1999 the Jumpman23 company has continued to release a new shoe every single year that are simply called “Jordan 24”, an increasing corresponding number to the number of years the shoes have been produced. The new Jordan shoes still retails at over $150 a pair even though Mike hasn’t stepped on the court in 11 years! After retirement and becoming the CEO of the Jumpman brand Michael Jordan has been able to court other famous athletes from a variety of sports to wear his brand. A few examples of the athletes include Derek Jeter (baseball), Dwayne Wade (basketball), Jason Taylor (football), and April Holmes (track and field). The wide range of athletes in all different sports who now market a brand for arguably the greatest athlete of all time truly shows the money, power, and influence an athlete can experience
I think that that will solve a lot of the problems.” TJ Jacobs, a self-proclaimed Sneakerhead and shoe store employee, offers an explanation to the reason why Michael Jordan releases a limited amount of shoes. “It wouldn’t be an exclusive shoe or as popular if everyone could get it. The shoe wouldn’t have the same value.” Jacob says he not only camps out for shoes for himself, but he buys pairs that he can sell to people who couldn’t get a pair. He says that he once bought a pair of Jordan Galaxy Rookies for $400 and sold them for $600. There is a lot of money and time invested in the marketing and selling of Jordan sneakers, and the brand continues to
There is a lot about your story that expresses how I felt during high school. I avoided high heels then and I still do today because I could never figure out why anyone would go through that type of pain just to wear shoes. I wore make-up, but I never went as elaborate as my friends did. My hair had a mind of its own and it was always a curly mess that did whatever it wanted to do despite my many attempts to fix it. I wasn't called butch nor did I have problems with people spray painting negative words on my car; however, I do know what it's like to be looked at differently because of the way that I dressed. I think that stereotypes focus a lot on someone's physical appearances and I really wish that that would change. I’m pretty sure that
I attended 7th and 8th grade at Batavia Junior High School. That experience was very overwhelming because all the kids in grade schools were now in one school. During the fist six months of junior high was horrible for me. All the friends that I made in grade school separated into junior high clicks and I was forced to make new friends. I remember feeling alone for a while and didn’t fit into a specific group. Whereas my brother had all sorts of friends and seemed to enjoy this new experience. Junior high was also the time where I began to feel different from the other kids and realized that I was gay. I never told anyone how I felt and kept it a secret which only increased my isolation from other people. In 8th grade, I began to get
Moreover, sports played a major role in making sneakers becoming more popular. On page 55 paragraph 1, it states that Olympic track legend Jesse Owens word a pair of handmade cleats made by Adolf Dassler. Most likely, all those who looked up to Jesse Owens would want to wear his shoes, so they can be just like him. Secondly, basketball played an enormous role in making sneakers more popular. An example of this is A.G. Spalding creating the first high top basketball shoes and although those weren’t the most popular shoes, they sparked an evolution for sneakers (page 54 par. 4). This evolution sparked the idea of the most popular shoe to ever be