The Identification of Key Factors or Indicators in the Motivation of Employees in an Organization of Your Choice.

5750 Words Jul 11th, 2012 23 Pages
Oxford Brookes University

Research and analysis report
Project Topic 6

The identification of key factors or indicators in the motivation of employees in an organization of your choice.

By: ACCA Student No :

April 2006

4,867 words


Table of Contents
1 Introduction
1.1 1.2 1.3 1.4 1.5 1.6 Reason for choosing the topic Aims and objectives Company background Definition of motivation Key factors of motivation Motivation models and theories

Page No.
3 3 3 3 4 4 4 7 7 7 8 9 11 12 13 14 15 16 17 18 19 21


Information Gathering
2.1 2.2 2.3 Secondary research Primary research Limitations


Analysis and Findings
3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 Financial incentives Rewards and recognition Training Career advancement Flexible working
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He placed the most basic needs at the bottom of the pyramid and the most advanced needs at the top of the pyramid. According to Maslow , when people satisfy one level of need, they then move up to the next level. In his theory, the most basic need is the survive – to have enough money to buy food, shelter and necessary clothes. When they have satisfied the need for survival, they then need to feel safe and secure – perhaps from unemployment. So that second level of need is the security. After that, people need to belong to a group and to have friends – these are their social needs. They then move on the needing status. At this stage they need to be respected in the community, to be esteemed, and to be given recognition for what they do. When all these needs have been satisfied, people finally have self-actualization needs. This is ambition to achieve as much as they possibly can – perhaps to be promoted to high-level position with more responsibility. (Jane, 1999) 4

Self actualization

Esteem needs Social needs Safety needs Physiological needs Maslow’s hierarchy of needs

Herzberg’s two-factor theory Psychologist Frederick Herzberg developed a ‘two-factor’ theory for motivation based on ‘motivators’ and ‘hygience factors’. Hygience factors are basic human needs at work. It do not motivate but failure to meet them causes dissatisfaction. The hygience factors
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