Through my professional business fraternity, I am able to surround myself with driven individuals that push me to be a better person. Having people instill confidence and a positive mindset in me is something that I appreciate and would not be able to be where I am at without. I also have gained some general know how about social media analytics. Having the opportunity to visit the SMACC Lab in Fell Hall, we were able to use NUVI as a data analytics platform and gain valuable knowledge in the technology based marketing field. Having this hot topic of “Big Data”, we were able to analyze what people were saying about different events going on. During this event, we analyzed the social media posts on Donald Trump 's visits to Bloomington-Normal. It was interesting because the software does not pick up on humor or comments that are considered positive but are deemed negative because of some negative word choice used in the post. For example, the post “killed it on an exam”, NUVI would associate this with a negative post on social media, however, it is deemed positive in a conversation. We were able to sift through posts about Donald Trump and determine this flaw in the system. In addition, AKPsi has built me into the professional that I am today. I am someone who does not come from a business-oriented background and have little experience in my desired career path. From resume critiques to mock interviews, it really has given me the edge I need to develop and learn what it
This literature review will be focusing on the interactions of social media and employment. It will discuss the scientific findings of how communications processes in the workplace are affected by social media. In this paper, we will show: (a) There is a negative correlation between organizations that allow their employees social media access and how those employees view their employer; (b) Use of social media in the workplace environment increases employee productivity and performance, and (c) social support can increase the amount workers access social media at work. It will also discuss how social media affects the interactions between workers at organizations, how they feel about their jobs, and how communication processes are affected by social media.
In today’s society, it is crucial for employees to understand the significance in the use of social media outlets such as Twitter and Facebook. This subject will discuss the primary reasons companies allow the usage of social networking sites in the workplace. It will also explain the positive impact social media usage has in the workplace, such as allowing communication to a broader audience. In addition to the positive usage, this topic will also explore the negative implications usage can cause. Because social media is still relatively new, there are not many laws establishing the proper guidelines for these sites in the workplace. Scholarly articles such as the ‘Workplace impact of social networking” examine the effects of not establishing said policies, an error which results in an unhealthy work environment. Ultimately, employees can positively influence the workplace by using social media if they have the proper guidelines to follow.
In this essay I will be writing about the Social Media’s impact on Global Business and the changing life lifestyle of human. Later in the essay I will write about the statistics which are showing, how Social media is a future of customer service. In present time social media is one of the most important factor which is impacting global business, now a days there is a revolution happening and there is a significant fundament shift in how we communicate today and social media is touching almost every aspects of our personal and business lives. The growing social media industry is generating jobs and also created a new branch of marketing and education.
People from almost all age groups, especially the teenagers and adults prefer to socialize through various social media websites for networking and this trend has been increased since the last decade with a wider internet utility. Though the social media websites are not less than any golden opportunity for online marketing in business, however, many cases have been reported for the job dismissals due to the controversial personal posts to the social media by the employees. The posts that have been done to the social media websites can be in the form of personal messages, photos, video clips, audio recordings, and comments on other’s posts. Hollifield, the Winter Part Employment Attorney
Marquette University had many successes building its brand through a strategic social media strategy. According to the case study, members of The Office of Communications and Marketing supported and participated in the conception and planning stages to help structure an effective social media strategy. In addition to the research and information gathered internally, the university also engaged with a variety of audiences, not physically on the campus, to further extend its market research and brand. Marquette University’s marketing and communications team’s strategy for social media is focused on engagement, dialogue, bridging of information, and community. This strategy aligns with the university’s mission, “the search for truth, the discovery and sharing of knowledge, the fostering of personal and professional excellence” (”About Marquette: Our Mission,” n.d.).
Social media is a way people can share their lives with each other by just the click of a button. This allows people to access an unlimited amount of information in seconds. People can post everything from family vacation photos to their political views at any time, and this can reveal more about a person than they realize. On most social media accounts there are privacy settings which allows a person to control who see the content of their account. By sharing information that everyone can see, people are making their private lives are more public. Universities have begun using social media as a way to keep track of their current students and their prospective students in and outside of school by monitoring what they post. Even if students
Prof Warren from Deakin University indicates researchers have found that a lot of business organisations have no policy regarding social media, with very few offering any social media training at all.
Before this class, I never understood how stuff on social networks sites would skyrocket and go viral. Why has everything on social media become such a big deal? It did not make sense to me. I used this class to better myself in the workplace as well as at school. It has helped me in my field of my future career choice of social work. Gladwell’s “Law of few” gives me a better understanding how human interactions work. I am able to apply Gladwell’s “Law of few” and “stickiness” to my current job as a waitress. I have to learn from the past and apply it to the future to know what to do better. I have a better understanding how to market our company because of “stickiness.” “making it the image you can’t get it out of your head. (25) Out of all the money spent on advertising word of mouth is still the most powerful thing. (32) To make an epidemic stick, you need help from three unique talents, a salesman, connectors, and mavens. (34) I as a waitress, is very dependent on my ability to sell and up-sale items. Not only do I have to use what I learned to sell but I handle hundreds of people a week, so in a way I am serving as a connector as well. (38) I am great with people “connectors that by having a foot in so many different worlds, they have the effect of bringing them all together” (51)
College looking on social media to determine whether or not they want someone attending their university.
Gender was a main factor in the studies whenever gathering data to compare and contrast the GPAs. The differing sample groups were collected from different schools all across America, and some studies resulted in Greek life members having a higher cumulative GPAs, while others resulted in non-affiliates had higher GPAs. Similarly, these sources have all claimed that Greek life has emphasized the importance of social networking and the involvement on campus. The researchers took into consideration the different grade levels of all of the students whenever comparing GPAs. Also, the articles did not state the students who are not involved with a Greek organization have exceeding social skills as well as networking connections, but Greek life members were exceeding in both of those areas in most articles.
The article review is for the research paper named Organizational Adoption of Social Media in the USA: A Mixed Method Approach, written by Ivan Alfaro, Siddhartha Bhattacharyya and Mary Beth Watson from the department of Information and Decision Sciences at the University of Illinois at Chicago. The literature reviews that the authors have referenced have mainly focused on how organizations are using social media technologies to interact with its customers and other stakeholders. The paper focuses on the in-depth and different functional areas business organizations use social media tools to take their competitive advantage a step further. The adoption of Information Technology techniques should bring IT value to the organizations. Organizations should adopt a new technology to support key activities in the firm’s value chain. Organizations need to maintain an adequate IT infrastructure. This includes supporting the current technological platform, as well as proactively searching for ways to embrace new IT innovations or exploit existing IT resources to create new business opportunities. The firm should develop a clear strategic vision for the role that the adopted technology will play on the organization. The research uses a Mixed Method Approach that combines data mining, context analysis techniques and text mining algorithms to examine the adoption of social media across multiple industries. The research paper is unique, as it not only focuses on how businesses
Understanding the impact social media has had on the business world is particularly important for the younger generation, those teenagers and twenty-somethings who are most likely to post something that may come back to haunt them in years to come. As college students, we must realize that our future can be made or broken by something we consider trivial. For all those concerned with their professional reputation, responsible use of all social media is imperative. In the opinions
Social media is becoming an increasingly common feature of the world of work and this trend looks set to continue. This application of communication technology or computer mediated tools have developed rapidly in our lives. Survey such as that conducted by CIPD (2013) have shown that while only a quarter of UK employees use it in their professional lives, this increases to 42% among employees aged 18–24. The innovative operation mode of social media has not only successfully drawn the attention of industry and academia, but has also boosted user growth, especially in the younger generation.
Social media has increasingly been on the rise for over the past 10 years, so has the concern on the effect of it being in the workplace. People are spending more and more time on social media and other communication technology (Walder). Because of this, researchers have begun to wonder what the effect will be in the workplace. The argument of social media in the workplace is on the rise, and will continue to grow as the Internet continues to transform the way people are spending their time (Carlson).
Public relations seeks the interests of the organization, through the mass media to improve the organization 's reputation, and the principle of mutual benefit(Johansson, B, & Larsson, L 2015). In today, public relations plays an increasingly large proportion of the companies, especially in the crisis situation of the company, the public relations to maintain the company 's image to make a significant contribution (Ha, JH, & Ferguson, MA 2015). The crisis is due to some unexpected events cause damage to corporate image, It requires companies to make key decisions and for emergency response (Ki, E, & Brown, KA 2013). In recent years, Social media has begun to play an important role in the crisis communication and management.