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The Impact Of Technology And Its Impact On Business

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INTRODUCTION
Technology, the word can be described as the branch of knowledge which deals with the creation and the utilization of goods and services and their interrelation with life, society, and the environment in the organization of human activities including tangible and intangible objects. In today’s world, people cannot live without technologies and it is being one of the most essential part of the human lives. As they are being used in different ways in different sectors so the impact of technology is unmeasurable. Starting from human daily activities to the world top marketing industries, technologies are playing a vital role in present days. The mostly used high technology are like computers, photocopier, telephone, computer printer, computer mouse, internet, multimedia projector, laptop, touch screen monitors and so on.
In today’s 21st century, every home and business is surrounded by the latest technology. In contest of business environment, technology has impacted the field of marketing significantly. technology plays an important role in business expansion, regardless of the size of the business and also in taking business to a new level of success. Talking about the advantage of technology in business it improves the business outputs and profits resulting in the growth of business by saving time and reducing the human efforts.

MAIN BODY
As the technology has obstructed the capability to collect and arrange marketing data, the organization can use to reach

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