The Impact of Social Media on Consumer Purchasing Decision

Discuss how online marketing could provide competitive advantages in the industry you analyzed in question A.

Consider the last purchase you made in these categories: personal electronics, clothing, and vacation destination. To what extent was your purchase decision influenced by decision-making complexity, individual influences, social influences, and situational influences? What specific issues were the most influential in making the decision? How could a marketer have swayed your decision in each case?

This research proposal is geared towards understanding the influence of social media in online business. With the growing number of social media such as Facebook and twitter, the nature of human purchase decision making has been changing. In light of this, there are companies that provide platform to sell and buy goods and services online. This particular research proposes ways to solve purchase decision using Facebook along with the already established mobile distribution technology offered by Airtel and MTN in Uganda. To find the influence the research will use survey and use the social media platform for research .The proposal aims to find how influential social media are in making purchase decision making and building trust between buyers and sellers. This emerging technology will enable various stakeholders to benefit in online business and build competitive edge among themselves.

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

Consumers are bombarded with multiple options everywhere they go. Instead of there being one brand available, there are thousand. Some of the same elements that are challenges for USA Today regarding technology are elements that are associated with product selection. Consumers have the options of viewing blogs, watching 24-hour news stations, using search engines, and viewing online news

Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.

The way that individuals and businesses communicate and interact has radically changed. With the development of technology and the internet, people can connect almost instantaneously and with very little effort. Social media has come to play a huge part in the way that the world communicates with each other. In fact, a recent report shows that in a single month people spend over 25 hours on social networks (“The Digital Consumer”). With consumers committing that much time to social media sites, social networking has become an important aspect of everyday life for individuals—and businesses. Like most marketing activities, social media marketing poses some risk. However, it is advantageous for businesses to exploit this opportunity, and develop an effective and ethical marketing strategy that includes using social media as a marketing tool.

You would most presumably discover it by difficult to get a quote in the disconnected from the net world. You should spend various hours finding the telephone numbers and making calls to the diverse car insurance organizations. What's more, all the time, you would find that their real insurance rates are higher than the ones that they say in their print promotions or TV plugs. So when you get a quote from the Web, it would help you stay away from every one of these issues. Rather than squandering your time bouncing starting with one office then onto the next, you can get a quote on the Web inside of

Social media’s prevalent influence on modern consumerism has benefited the producer, whether large conglomerates or small businesses, and has provided better consumer protection for the global market.

Kee-Young Kwahk and Xi Ge. “The Effects of Social Media on E-commerce: A Perspective of Social Impact Theory”, 45th Hawaii International Conference on System Sciences, 2012 .

Online shopping is where people can purchase products or services directly from seller through internet. The internet has created another alternative method of shopping and is a type of e-commerce where the customers buys good without any intermediary services. According to Muhammad Rizwan (2014), where customers visit various

Also, online shopping is very simple to order. You can get a simple product by using the search box, then you will decide or not before you buy the product. Most of the time the consumer exchange their ideas through either phone, email then negotiate the price.

Online shopping is convenient and beneficial to its users. It brings the whole shop to the customer’s screen making it easier and faster for that individual to buy products.

The Web became social and participative. It plays a role more and more important in the funnel buying, because it is frequent that customers try to make good deals by using a price comparator, by going on a site of e-commerce offering the best prices, or by consulting the opinion of Internet users about a product to facilitate the choice, in particular for strongly implied purchases which

First the results of this study indicate that brand awareness (H1) has a significant influence on the purchase intention of online shoppers. Specifically this means that when people consider buying a product or service online, they would prefer a brand which has been advertized and they know about it. Nevertheless, brand awareness is likely to be a leading factor in the search for information stage in the online pre-purchase process. In this also called consideration stage (David Court, 2009), the largest number of brands takes place, but since today’s customers are awash in choices, it is eventually reduced based on other factors. This study reveals that consumers could change their preference in favor of an unknown brand if