There are many reasons that companies go out of business. We will be looking here at a company's website and the various elements that can make it help you or hurt you on your path to success. When you are charged with designing and developing a website for a business, this is a tremendous responsibility. A lot of potential customers come from the internet. Even when looking for a local business, most people pull out there smartphone and search online. This makes it critical that every company's website has certain essentials that will help it gain new customers, and improve the company's long-term prospects for growth. Have a Visually Compelling Website Standing out from the crowd is the aim of any business, so it should also be the …show more content…
If people click on a link to your website and it takes longer to load than they are expecting, chances are they will move on to a competitor's website. Ensuring that your webpages are designed and coded well enough to load quickly is important for another reason as well. It has been known for some time that search engines regard page loading speed as a factor when it comes to ranking webpages. So, not only will your site visitors not stick around if that page takes too long to load but they may not have found you in the first place due to this. Information Laid Out in a Clear, Intuitive Way The most frustrating thing, from the user's perspective, after a webpage taking too long to load, is not being able to quickly find what you're looking for once you're on the site. This subject of site navigation is critical, and similar to page loading speed, it affects the user's experience and search engine ranking. Pages need to be easy for the search engines to find and crawl in order to index the information on them when deciding where to rank them. For the site's visitors, ensure that the navigation links on each page are for topics or products that are most likely what they were coming to your website to find. For hard to find topics, be sure to have a sitemap. This is important for visitors to locate harder to find pages and especially
They needed to do something necessary to motivate individuals to come back and revisit the site. Important to the success of the dynamic Web site is that people will not only return to the site and access new ads and changed information, but will also visit the referenced Web sites, and this is the goal (Tebbe, 54).
Websites are becoming increasingly important in today's society. They are seen as the image of the company and reflects its standards. The most important quality would be functionality, if it is not user friendly then it will be passed on by. Second to that is appearance, aesthetic is a major factor in the modern day culture. The website needs to deliver the message that the company is trying to convey, wether it is a store, news, or social site it should be instantly recognizable as such. The internet has become a part of the populations lives and if a business wishes to be successful then they must utilize this vital tool.
Simply put, if you have a business today, you need a website. Period. In the U.S. alone, the number of internet users (approximately 77 percent of the population) and e-commerce sales ($165.4 billion in 2010, according to the US Department of Commerce) continue to rise and are expected to increase with each passing year.” (Schaefer, 2011) Every business that wants to compete in today’s economy should have a professional looking and well-designed website. It enables users to find out information about the business, and the goods and services they offer.
GTmetrix is a great place to start when determining your websites current page speed. GTmetrix allows optimization experts to test their sites page speed on different browsers and locations throughout the world. Once you’ve determined that your site is operating slower than expected, the next step would be to run your site through Google Pagespeed Tools. Google Pagespeed Tools is a very important tool for discovering the technical aspects of a website that are reducing pagespeed. Potential issues could include oversized images, broken page elements, and optimizing JavaScript and CCS code. Listed below are some popular tools used to determine page speed along with recommendations on ways to improve your sites current page speed:
Quickly establish your unique selling point so your visitors know why they should do business with you rather than your competitors.
Poor loading speeds are one of the ten most annoying instances in computing. Visitors will obviously click off if your website takes too long to load. It is important to check of your site speed and correct accordingly. Internet connections are faster than they were in the past. However, if your pages are loaded with a lot of slowly loading visual elements, speed will be an issue. You can use Google free page speed insight https://developers.google.com/speed/pagespeed/insights to analyse your site speed. Google uses site speed as one element in page ranking.
According to Radware, “It takes only 3 seconds for a customer to disregard a page if it does not load quickly.” According to New York Times statistics, people will visit a site less often if it’s slower than close competitors’ by more than 250 milliseconds. With so many ecommerce options available online it takes only a few seconds for the user to switch to other options. Each and every millisecond can have a huge impact on purchasing behavior and decision making process.
When adding SEO to your page during setup, having some short articles on your topic is better than
The various content on a web page/site determine the load time of the page/site. What this means is that more graphics/multimedia bandwidth you use, the longer it take for your page to load. To reduce the time we should reduce the number of components and ensure all graphics are compressed before we use them. Research has shown that the majority of users will only wait a maximum of
The PageSpeed Grade for Groupon website is 86% which is good enough but it is less than speed of ZALORA website. So, chances that customers and prospects will abandoned Groupon website higher than ZALORA website because people expect a fast user experience online, and when they don’t get it, they often bail. Next, the YSlow Grade of ZALORA also higher than Groupon website even its not too good which bring the meaning that YSlow analyzes Groupon web pages is slow than ZALORA web page and why they're slow based on Yahoo!'s rules for high performance web sites. Then, page load for ZALORA website is 4.3 second which is faster than Groupon website which at 5.1 second. So that, ZALORA have higher ranking than Groupon because fast load times equal higher rankings and higher rankings also lead to more traffic. The total page size of ZALORA also less Groupon. The larger the the page size to download, the slower the experience. Website obesity has become an epidemic and web developers are to blame. There are no excuses. Last but not least, the total request of Groupon is higher than ZALORA which bring meaning that ZALORA have higher speed because the number of HTTP requests required to render the page is lesser. In conclusion, the website performance of ZALORA is better than Groupon
With high-end technology, today having a dental practice website is not enough. You must have a distinguished and prominent website for your practice. It is what your patients value and look for, especially people who are searching for a new dentist. Without a comprehensive website suitable for your patients and future patients it is easier for them to look for other options.
When approaching the topic of designing a website layout, sometimes you can over construct ideas, so it best to get the pen to paper, and merely sketch out an idea layout of your website. I made sure that my web page was easy to navigate, easy for users to locate content on each page, and easy for users to find what they need on
You need to determine a specific purpose for your site. Websites are launched for a wide variety of reasons:
As mentioned earlier, what makes a website “alive” is by providing information that can make visitors come back frequently. Example, your business is about business consultation and apart from citing all the services that you can provide, you may add articles that can help visitors understand about business and other topics related to it. Your online visitors would want your website to be a “one-stop shop” where they can be provided with tips on how to start and maintain a business, the sacrifices that an entrepreneur may face, the qualities of a good entrepreneur, etc.
In order to attract consistent traffic and increase your conversion rate, you will need to achieve an ideal balance between superior design and functionality. Your website must be inviting to web traffic – this is one aspect of search engine optimization (SEO) – but what happens after visitors find your site can make all the difference in regard to how long they want to stay there. Attracting all the traffic in the world will not mean anything if prospective customers do not find your website user-friendly.