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How Important Is Web Site Design? Essay

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How Important Is Web Site Design? Contribute to Your Bottom Line!

The design and layout of your website are integral to the overall user experience of visitors to your site. Pages that look great and display innovative design are important; they can capture the interest of potential customers, and a layout with visual appeal may inspire someone to explore the contents of your site. The competition is high in terms of devising creative graphics and other interesting visual features.

However, while the first impulse may be to create a very appealing award-winning design, many other details affect whether a user will stay on your website. Still more factors can impact the ratio of site visits to conversions. Unfortunately, an amazing design cannot generally stand alone in delivering a website that maximizes your brand.

Striking the Right Balance: Design vs. Function

In order to attract consistent traffic and increase your conversion rate, you will need to achieve an ideal balance between superior design and functionality. Your website must be inviting to web traffic – this is one aspect of search engine optimization (SEO) – but what happens after visitors find your site can make all the difference in regard to how long they want to stay there. Attracting all the traffic in the world will not mean anything if prospective customers do not find your website user-friendly.

What Makes a Website User-Friendly?

Constructing a user-friendly website means building it with

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