How Important Is Web Site Design? Contribute to Your Bottom Line!
The design and layout of your website are integral to the overall user experience of visitors to your site. Pages that look great and display innovative design are important; they can capture the interest of potential customers, and a layout with visual appeal may inspire someone to explore the contents of your site. The competition is high in terms of devising creative graphics and other interesting visual features.
However, while the first impulse may be to create a very appealing award-winning design, many other details affect whether a user will stay on your website. Still more factors can impact the ratio of site visits to conversions. Unfortunately, an amazing design cannot generally stand alone in delivering a website that maximizes your brand.
Striking the Right Balance: Design vs. Function
In order to attract consistent traffic and increase your conversion rate, you will need to achieve an ideal balance between superior design and functionality. Your website must be inviting to web traffic – this is one aspect of search engine optimization (SEO) – but what happens after visitors find your site can make all the difference in regard to how long they want to stay there. Attracting all the traffic in the world will not mean anything if prospective customers do not find your website user-friendly.
What Makes a Website User-Friendly?
Constructing a user-friendly website means building it with
The design of the website is very unique and elegant. For a new user, it’s a little overwhelming at first but after 10 minutes of use it becomes second nature.
People of different ages have different reactions to colours. Consequently, different colours made my website stand out and it looks interesting. This will affect the audience because different colours will attract their eyes, which will get the users to pay more attention to my website. I have used different colours in my website because Men tend to prefer blue and orange to red and yellow, while women prefer red to blue and yellow to orange. Consequently, I have used different colours. However, I don’t think I have given myself enough time to finish the website as I wanted to add more videos and audio. I should have putted more content in my website to make it more interesting and a lot more information for my target audience.
Our ten design criteria are bugs/mistakes, navigation, color design, graphic use, content presentation, functionality, design setup, accessibility, use of multimedia, and browser issues with sub-topics under each of these areas (reference table 1 for a description of each criteria). Each of the ten design criteria were applied to the following sites Kingsmill Resort (referred to as the site one), Travaasa Experiential Resort (referred to as the site two), and Baldwin Island Resort (referred to as the main
When browsing online at the different websites, someone could find good, bad and even ugly websites that would not attract visitors to view it again. Today many people buy online and e-businesses are each day more attractive and successful for companies. If the company creates an effective Web presence, the results could bring the business success in the expansion of the business, otherwise, it could affect the image of the business. So it is important to keep in mind how to design a good website. In other to accomplish this, first, is important to create a plan on how the website is going to design, know about the audience that the website is targeting, and making sure that the web has a logical and consistent organization. “If you
Web Design is almost like an art. It is the design of information and services over the Internet. Luckily for businesses and customers the information and services provided are in done so through the World Wide Web (WWW). As I mentioned earlier Web design is a form of art, meaning that art and organization are needed to form customized Web pages to fit a particular business’ needs. Services for Web design can be accomplished in a variety of ways: professionally through a Web designer, created through hypertext mark-up language, JavaScript, Dreamweaver, and Microsoft FrontPage as well as other “What you see is what you get” {WYSIWYG) editors or languages.
Even if a website has good information architecture and content, poor design can take away from the two elements and negatively affect the usability of the site. According to Johnson, successful web design is minimalistic and easily readable with font choices and color palettes (39). The design of Sassy Fox’s website is either extremely busy and misleads users or is minimalistic to a fault. Examples of these extremes are the website’s header and user forms.
A website is an essential tool for a business that is expecting to thrive. An efficient, attractive site is a pace-setter. We design first-rate responsive websites, detailing everything whether it is content, color, typography, IA (Information Architecture), UX/UE or e-commerce
appearance such as the layout, design and content is always important to users. The users want
The River Island website is very aesthetically pleasing and it is composed of bright colours like red and green and pink which make it more lively, attracting viewers to the website easily. Colours also influence how people will respond and behave and since many different cultures, classes and genders have different attitudes and preferences; having differnet colours has a great impact and it better for everybody. The layout of the page is very simple and not difficult to undertsand and the text is written in a font which can easily read so is a great advantage for those who have poor eyesight or struggle to read things. The top of the website has a slideshow animation which also attracts the reader and as it isone of the biggest things on the homepage , it graps the reader attention and is perferably one if the firsttings the viewer
I have built my career over the last 3 years and know what it means to build websites right. A good website is the main point of other marketing strategies and I can provide you with forward-looking solutions for your web needs.
Usability is a term that refers to the level of ease with which users interact with a particular website. Success on the Internet is a combination of factors. The website should be aesthetically distinctive, yet simple meaning, it should be eye-catching and interesting to look at, but it should not be overly busy or conform to some sort of aesthetic principles clearly. Users are distracted by ugly websites. Ugly is a relative term, so the aesthetics must appeal to the intended audience. Website designers and the organizations they represent must know their audiences well.
As stated above, if your website is impossible to navigate, it will definitely cause you to lose traffic. A quality website is neatly designed, with well-organized pages and, if necessary, subdomains. It should not be difficult to find information with a quality website.
In a world where information is used and depended upon more than ever, people have begun to not only seek, but demand faster ways to access it. Potentially the most popular method of achieving this has become the internet. It is due to this fact that web designers and developers have undertaken vast amounts of research to not only speed up access to information on the web, but how to make it attract to more users. “How might they have accomplished their goal?” you may ask; to which the answer is: by appealing to the user via visual and mental attraction via design patterns and functionality intuitiveness. Color. It is what makes up the perception of our reality via light rays that we interpret through our eyes (Visible Light Waves, 2007), but why is it important? One could argue that the sole purpose of these waves is to give us vision, but color triggers so much more within our bodies. It can affect the physical processes within our bodies, our emotions, and can even communicate to us outside of the obvious visuals we perceive, based upon the culture that we reside within (Color Matters, 2012). But why is this important to web design and development? The answer is quite simple: color always affects us without us even noticing. Based upon the color scheme you use within your website, you can create a positive, or negative, reaction within your user, and this can either pull them in to your website, or make them run away from it as fast as possible (Chapman, 2010). To explore
We often come across few sites which drives a huge amount of traffic but all the efforts go in vain if your customers are not completing the intended actions for which the website was built. Though optimization and conversion rate might sound very easy to achieve but in real aspects it is difficult when these things come to implementation. There is no hard and fast rule which guarantees conversion rate but few practices if followed,
That being said, if you want to get boatloads of monthly traffic on your website, you need to understand that creating quality content