The Importance Of Wellness Tourism

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Wellness tourism is travel for the purpose of promoting health and well-being through physical, psychological and spiritual activities. Wellness tourism is often correlated with medical tourism because health interest motivates the traveler. Wellness tourists are proactive in seeking to improve or maintain health and quality of life, often focusing on prevention, while medical tourists generally reactively travel to receive treatment for a diagnosed disease or condition. Driven by growth in Asia, the Middle East/North Africa, Sub-Saharan Africa and developing countries, wellness tourism is expected to grow 50 percent faster than the overall tourism industry over the next five years. The wellness tourism market includes primary and secondary wellness tourists. Primary wellness tourists travel entirely for wellness purposes while secondary wellness tourists engage in wellness-related activities as part of a trip. Secondary wellness tourists constitute the significant majority of total wellness tourism trips and expenditures. Of these travelers, Europeans and Asians female travelers are recognized as the primary and growing source travelling to US and are growing rapidly. Therefore, we shall discuss female European wellness tourist’s segments, behavior and motivations. According to a research,Out of the 61 respondents who completed the ATLAS wellness questionnaire, 55.7% were female between 30 and 39 years old and were domestic visitors. Almost 66% of wellness visitors in
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