The Mission And Vision Statement

1068 Words5 Pages
Most large organizations have mission and vision statements identifying the company’s core focus and the values that it holds. These statements establish the culture for the organization, impacting products, service, marketing and employees. The mission and vision statement is a window into the leadership philosophy of the organization. This paper will examine the mission and vision statement of two very large and successful companies, which hold two vastly different leadership philosophies. This paper will compare Starbucks, the world’s largest coffeehouse with servant leadership embedded in its culture, to Amazon, a hard-driving company with a succeed at all costs approach. Mission Statements Starbucks public mission statement is “to inspire and nurture the human spirit¬ one person, one cup and one neighborhood at a time” (Mission Statement). This mission statement reveals characteristics of a culture of servant leadership. To inspire and nurture the human spirit are core attributes of servant leadership. Doing this one person, one cup, and one neighborhood at a time highlights the relational nature of the company. Amazon’s mission statement is “… to be earth 's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online” ( Amazon’s mission is utility, while Starbucks is relational. Amazon’s mission is to provide customers anything they need online, however the mission statement is void of
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