The Mission And Vision Statement

The Starbucks mission statement (“Our Starbucks Mission Statement,” 2011) comprises two important elements (a) an overarching statement of purpose, and (b) a set of “guiding principles” that interpret the meaning of the mission statement relative to six important aspects of the company’s business model (See Appendix for a complete description of the Starbucks mission statement). The overarching mission statement – “To inspire and nurture the human spirit one person, one cup, and one neighborhood at a time” – explicitly conveys the firm’s intent to extend its global presence

Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Starbucks has lived up to that motto each and every year and with such great numbers and great feedback the company keeps on growing in the right direction. Starbucks is well known around the world for delivering fast, efficient coffee in all forms. From their frappachino’s, to their brew coffee and ice tea they are definitely the set example that other company’s in their area follow. They live by six principles that they practice each and every day they represent there coffee which has always been there passion to deliver

“Starbucks mission is helps protect our culture and our reputation by providing resources that help partners make ethical decisions at work” (1). Starbucks goal is the building good relationship with work employees and customers that positively contributing to our communities and environment. Starbucks is always connect with millions of customers every day in different locations around the world. Starbucks stores are gathering place for meeting friends, business partners and family. Starbucks have more than 21,000 retailer stores in the 66 countries and there are 182,000 full time and part time employees working in the company and cafe stores.

Starbucks mission is a visionary statement that outlines the company’s objectives as follows: “to inspire and nurture the human spirit – one

Starbucks use of strategic market planning is best displayed through their mission Statement “…inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (“Mission Statement”). Starbucks enforces their mission statement through product quality, customer care and community involvement. Their marketing plan and everything that they say, produce, sell, or advertise must align with their mission statement.

Starbucks celebrates 40 years with 17,000 stores in more than 50 countries (Goals & Progress, 2010). Starbucks thrive on their values as a company to improve the lives of people who grow their coffee, neighborhoods where the company does business, and they care for the environment (Goals & Progress, 2010). Starbucks strives to incorporate good business practices and ethics across the globe not only for the enhancement of the company but also for the enhancement of the stakeholders and the communities the company impacts. Starbuck’s mission statement is “to inspire and nurture the human spirit. As said by Howard Schultz, Chairman, President and Chief Executive Officer, in the 2010

Starbucks' mission is a reason for the company's existence. With the unique style of combining both, our vision and mission statement is "to inspire and nurture the human spirit - one person, one cup and one neighborhood at a time." (Starbucks.com) To align with this mission statement, our new division's mission statement is to " bring the best quality coffee and convenience to our customers on the go, one machine at the time" This mission statement reflected the company value and beliefs to show our costumers that we care, it will also guide our employees on understand and establish what the company truly does. A good mission statement inspires employees and provides a focus and direction for strategic planning. While mission statements vary from organization to organization and represent the distinctness of each one, they all share similar components. (Mission and Vision Statements, 2010) The new division's mission statements include descriptions of Starbucks' target market, the geographic domain, and concern for survival, growth, and profitability.

Everybody that is in business is there to make a profit (some firms are just tax shelters) and there are only so many products and services available. What sets the competition apart is how they execute their business practices. This is where a mission statement becomes the “blueprint” for doing business. “The mission statement needs to be longer than a phrase or sentence, but not a 2-page document” (David, 2003). This document not only points the managers in the right direction, it also gives the employee a sense of why they are working for this company. In addition, the mission statement not only gives purpose and direction, it should also give motivation and pride not only to the employees of the company but also

Whole Foods, like many other organizations, has a motto that guides their day-to-day business. Their motto is, “Whole Foods, Whole People, Whole Planet” (Our Mission and Vision, n.d.). This motto emphasizes that they are not just focused on food retail. Their mission goes beyond that; they are concerned for the well-being of their customers and employees, and even the planet as a whole. While whole foods does not have a separate mission statement, they do have a strong vision statement. This vision statement compensates for the lack of a mission statement because it brings them both together. They identify their deepest purpose as an organization to be “helping support the health, well-being, and healing of both people — customers, team members, and business organizations in general — and the planet” (Our Mission and Vision, n.d.). This vision statement identifies the main purpose of the company. Their main reason for existing is to provide healthy food for their employees and customers in order to help promote a healthier lifestyle. Their vision statement also emphasizes the importance of both customers and employees. By identifying their Team Members as people of importance, they are showing that they truly care about their well-being and they are not just concerned about making a profit. Their statement is also goal-oriented. It gives the company a sense of direction so that everyone knows the main goal they are to be working towards.

Compare your chosen organization’s mission statement and value statements to services provided to the community.

The mission for its customers is to promise. Managers firmly believe that sellers should have a good relationship with their customers, and always put their customers in the first place. The mission for its stores is to have sense of home. Hopefully, stores can help customers get out of their busy world, and relax for a moment with friends. The mission for its neighborhood is to lead with responsibility. Having a good connection with the neighbors benefits the partners, the customers, and the community. The mission for its shareholders is meeting profitable. The success of a company is due to its shareholders. “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (Our Starbucks Mission Statement). One person represents people; one cup represents Starbucks; one neighborhood represents friend. Starbucks brings people a feeling of connection.

Starbucks advertises two essential mission statements. First and foremost, it strives to “establish [ourselves] as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while [we] grow(s).” (Starbucks) Reflective of its mission, Starbucks bases its strategic campaign and communications on six indispensable philosophies; structuring a pleasant work environment in which employees are treated with “respect and dignity,” incorporating diversity in all business aspects, purchasing, roasting and delivering fresh coffee, retaining satisfied customers, giving back to the community and environment, and developing

Peace Keepers Australia Pty Ltd and its gathering of organizations has been giving brilliant contact focus administrations since 2007 and is entirely Australian claimed and worked.

“ to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”. ("Starbucks Company Profile", 2017)

PeaceHealth possesses a well-articulated Mission and Values statement which is periodically reviewed by the Sisters of St. Joseph of Peace, the Governing Board of the organization, in collaboration with the executive team. The strategic decisions of the organization are consistent with the stated Mission and values. The Fiscal Year ’17 strategic plan is currently under construction and will identifies critical issues facing the organization, for example Health Care Reform. PeaceHealth is strongly committed to the strategic planning process as it foundational to the success of the organization. The strategic plan is being developed via the assessment of internal and external trends that will affect the organization, in addition, regulatory