Objectives Mission Statement The mission of LiveTable, LLC is to create a user friendly application that serves as a guide for finding that perfect place to eat whether planning for a future event or right now. Keys to Success LiveTable will differentiate itself from the competition by ensuring the application interface is easy to navigate and leveraging the latest technology to provide users actual, real time results. Additionally, LiveTable, LLC will provide excellent technical and customer service support to keep the application up and running and its customers happy. LiveTable 's management team will aggressively ensure each area of the business plan is addressed in a timely and optimal manner. Description of Business LiveTable is …show more content…
This gives restaurants an opportunity to advertise specials they have so people will be more willing to book a reservation with them, and enabling restaurants to suggest upsells to provide profit increases through use of the application. High demand and increased reliance on applications will ensure this unique and distinct application will give customers the opportunity to make their dinner plans quickly and easily. Industry Analysis Industry Review LiveTable is a service-based mobile application that gives real time wait results, the ability to add a name to the wait list, the option to reserve a table, and many more options for application downloaders and restaurants. There are many mobile applications out there that offer similar options, demonstrating how profitable the mobile application industry in this specific category can be. There will continue to be innovative ideas with increased use of smartphones and mobile applications as technology and equipment become more advanced. A full understanding of the profit potential of LiveTable in the mobile application world the industry can be developed by analyzing trends in mobile connectivity, application downloads, mobile application revenue and the use of technology in the restaurant business trends. The analyses on all these trends that give a wide overview of the profits to be made are demonstrated below. Mobile Connection Trends
Portability of the customer rewards program is also critical to the evolution of Kudler Fine Foods. The group recommends that Kudler use a web-based Point of Sale system that will use the web browser to access and update data. This will also give the organization some disaster recovery and contingency options in the future. The use of many portable devices including tablets, laptops, and smartphone’s will give the organization portability and contingency with little to no application configuration.
Thirdly, the retention rate of APP is largely determined by its frequency of use. It means that if the customers use it not frequently, it may soon be unloaded. It means that if the promotion or the frequency of the APP of Panda Express Restaurant is not enough, it is likely to cause the situation that consumers would give up or forget it after a certain period of time. The degree of competition between APPs is very intense and if the company wants to benefit from the App, it need to ensure that the quality of the products and there is a perfect marketing
As noted in the case, “the growth in the apps market is closely tied to the growth in the market for mobile devices, both smartphones and tablet computers that are connected to cell phone networks.” Revenues from mobile apps have been on the rise and forecasts indicate a continual increase. Forecasts were made for revenue from mobile
More and more people like to eat outside in a restaurant. Restaurant services can help people establish the satisfaction of ingredients, provide considerate services, and save customers’ time. The restaurant industry occupies an important place in the service industry, and because the demand of customers is increasing, the demand on the level of service is becoming greater. The stages of the industry’s life cycle are typically separated into three stages: beginning, maturity, and recession. The restaurant industry is clearly in the maturity stage. For now, people usually can find what they want by using some Apps, and find the restaurants near them. It is convenient for people to eat in a restaurant. The trend of restaurant will be continued in next five years. The charts(4) below showed the restaurant industry sales have been increasing since 1970, and the restaurant sales was $709.2 billion dollars, the sales of restaurant industry included commercial restaurant services, eating places, bars and taverns, managed services, lodging places and retail, vending, recreation, mobile. Commercial restaurant services occupied the most sales from restaurant industry. The major emerging trend in restaurant industry is the way we manage restaurant, more and more technological products were used in restaurant, we use tablet to order food. Restaurant were using advanced technique to have a better dining experience, like the
Improve guests’ experiences by broad menu of drink & foods, digital menu boards, free-wifi at any restaurant, new payment options, and drive-thru enhancements.
I chose this because when I read the description in Hands On Orlando I thought of how the people there are more than likely hurting and appreciate having a homemade meal. It is significant because this is an issue that people do not raise much awareness so there are most likely not many volunteers
Over the last ten years app base technology has evolved marketing methods of the fast food industry and increase the exposure of companies to the end consumer(Elgan,2014). Apps have also helped the fast food industry give customers access to menu items, advance payment, and GPS store location(Elgan,2014). The change has helped the fast food industry enhance the experience of consumers and has helped them increase the service that they provide.
Introduced in Week 3 my company, ZapIt Incorporated, has created a smartphone mobile application, to be used by consumers to make grocery purchases and leave without having to wait in a checkout line. The ZapIt team strongly believes this application will be a game-changer in the
At first, Open Table paid online restaurant reviewers for creating links to their website and was going for national chains. Open table also had to restructure its hardware and software modules for their reservation systems in addition to make them more users’ friendly, as well as hiring door to door salesmen to promote the services to the high end establishments.
Online marketing allows for Meal M8 to target consumers that are not frequent Whole Foods customers, are consumers that are trying to find an application like Meal M8, and want to find out more information about the services provided. Meal M8 will use social media for feedback and recognition, image advertisements, and hashtag references pertaining to Meal M8. Meal M8 will be also be accessible through mobile devices, allowing for mobility and convenience to
Program promos: when releasing a new restaurant to the market, by creating up with sales poster or brochures to some existing or current customer, for example introducing a package with friends, free drink or free cake of the months or discount 10% if the customer stills a student, help to gain awareness to a new customer.
If I miraculously gain a complete understanding of how coding and applications work, I would jump at the chance to create an app perfect for crafting adventures with loved ones. As the stress of college applications winds down, my friends and I suddenly have free time on our hands and nothing to do with it-- you can only eat Shake Shack a few meals a month or else you risk running out of money and clothes that fit. The app would take into consideration numerous circumstances; how many people join in, the amount of gas in the specified car, exactly how much free time presents itself, the price limit, and the desired activity. If prompted, it would show all the fast food restaurants in a ten-mile radius with short lines and low prices. The app
Our second marketing tactic is an advertisement through which we hope to appeal to our diverse demographics. We will accomplish this through the creation of a QR code, which will help better find our restaurant in a busy airport. This QR code can be scanned from anywhere in the airport by anyone with a QR code reader and can be used to transport them straight to the restaurant. It works just like a GPS but the destination is already set for you. Most people spend a lot of time on their phone so this marketing tactic could potentially appeal to many of them. It will become popular because of it being so convenient, which many people look for in the airport. Considering when you buy a cell phone most of them already have some type QR code reader,
Trends in the market include the growing number of people within the 15-29 age range. Also, phones are being used for much more than just calling, other functions like texting and music playing capabilities have dominated much of a user’s data usage. As for market characteristics, the mobile industry has reached almost 50% penetration with about 130 million subscribers, and reaching its maturity. The cost structure has been very confusing for consumers, with hidden fees, overcharges, and lacks to reward users who do not use their plans to the max. And finally, channels include all service provider stores and retail consumer stores, for example, Target, Walmart, and Best Buy.
When opening a new restaurant it is important to consider technology options that will offer competitive advantage, enhance profit, and work efficiently for the establishment. Three systems that are generally purchased for restaurant use are inventory systems, point of sales systems, and reservation management systems. All of these systems should be researched and compared on their functionality so the most suitable technologies can be implemented into the daily activities of the restaurant.