The Necessary Nature Of Future Firms

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Introduction In a book entitled “The Necessary Nature of Future Firms,” George P. Huber provides a blue print detailing how businesses can be relevant and competitive in the future. On the topic of organization learning and knowledge acquisition, Huber (2004) list three dependencies that are crucial to an organization survival. Those dependencies are listed as 1) An organization has to be innovative by 2) acquiring new knowledge or combining current knowledge, 3) or learning new knowledge or a new way of combining current and knowledge (Huber, 2004). Schultz and Kitchen (2000) writes literature to confirm the notion that the knowledge, experience and wisdom an organization possess is directly correlated to its success in the market place. Knowledge is the outcome of the learning process (Huber, 2004, p. 119). It can be acquired by purchasing information from a data brokers, observing the environment, through research and development, or acquired vicariously. Organizational learning is a process of change that occurs when individuals within an organization change their beliefs, and act on those beliefs in ways that enhances an organizations performance (Huber, 2004, p. 118). To survive the competitive nature of future markets, organization must evolve and adapt with technological advances to enhance or improve their products and services. Failure to do so could result in their demise or a loss of market share. A review of technological advances and

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