The New Media And Mass Communication

mid-twentieth century marked and evolution in the field of communication. It was an era when televisions were introduced. They formed a major source of entertainment, news and advertising. Advancements have been made in the field of communication and have resulted to varying and significant changes that have brought magnificent impacts that are witnessed today. Mass media and communication entails diversified media technologies. The technologies are purposed to reach large audience who are the mass. There are various types of technologies through which communication takes place. There are those technologies that transmit their information electronically such as radio, recorded music, film, and television. There is also the print media which involves the use of objects such as newspaper, book, comics and pamphlet to communicate. The other type of media is the outdoor media; such media comprises of the billboards, placards, and signs. In the cases of the public speaking and events, they are also termed as social media. In the recent years, the new digital technologies have caused significant changes in information communication and distribution. The digital media is the most current form of social media; it comprises the internet and the mobile mass communication. The internet media consist of services such as email, websites, and blogs, and there are also television and radio internet-based services. There are also many mass media outlets that have a presence on the web. For

In the society that we live in today, information is easily accessible and technological advancements are rapidly increasing. The term often referred to during this period in time is “information age.” According to Merriam-webster, the term’s meaning is defined as “the modern age regarded as a time in which information has become a commodity that is quickly and widely disseminated and easily available especially through the use of computer technology.” Whether it is in your daily life, social life and/or professional life one thing is for certain – new media is consistently being produced, published, distributed and consumed.

We are at this era where we can sit and type something out which could be accessed by anyone who is online. New media such as blogging, social media and the internet creates this possibility.

The major developments in the evolution of mass media in the last century were newspapers, magazines, and radio. In the 1940’s these were the major developments that were used the most. This were where people got all information on media. Everyone always looked for the newspapers in the morning for information around their area about updates and media information that was needed or what interested them. It wasn’t until the 1950’s that television came into the big picture and people were able to get updates on the news, ad campaigns, celebrity gossip, world news updates became available. Television became the main source of resources for the mass media. In 1960’s the first satellite was released it allowed access to worldwide news. Satellites are still used today for information from NASA, and throughout worldwide for communication. Developments for mobile phones to computers to the internet. The process continues to increase and get faster every day. There is always new ways to improve, and the people who work on these are always trying to find the newest way of improvement. The growth of mass media continues to grow as centuries continue to get further and further into the future. New technology is always being evaluated and presented more than it has in the last century. The drive to get better, and faster is used by many. This is their mission for the future and in today’s world. People want to be informed on what is going on around

Spoken, written, or broadcast communication whose medium may include television, radio, advertising, movies, newspapers, magazines, books, cell phones and the Internet becomes a mass media that affects our society's perception of ourselves and others and influences the structures of our society as well as the reactions of the individual. Americans perceive the political, economic, class, educational, and other structures of American society because of, by, and through the media. The American understanding of these structures within its society as well as those structures outside of the United States are manipulated and directed by the media. Similarly, the media influences the perceptions of individuals

The Relationship between New Media and Society: To Extent Does Media Influence the Society’s Prejudices?

Over the last century we have seen many new developments in mass media. Through print, electronics, and digital communication these changes have been a huge impact and influence on American culture. The way we communicate has changed so much that many traditional leaders have lost partial control over how information is being distributed. As time goes by and we continue to advance through technology, we will continue to see an overlap in how technology affects each era.

The author says, “Decades of study of media influence have shown one thing: the public’s awareness of and interest in a topic is directly related to the amount of attention that topic receives in the media. In other words, the mass media affect what subjects people think about. However, it has not been shown that the media influence just how people think about these topics” (Mass Media). Have you ever wondered how much mass media can affect your life without knowing it? Mass media are not only important because they’re very powerful but how their influence can effect on our attitudes and behaviors. It is interests how mass media can change a person without them realize it.

Information is transmitted within a culture through mass media which plays an important role in society through different sociological perspectives. In the case of the functionalist view, providing entertainment is one of the top functions of mass media. In addition, functionalists say that the media can also act as an agent of socialization and an enforcer of social norms. Mass media can also tell people what society expects from them through incentives and punishments depending on a person’s behavior whether it is glorified or penalized and it serves as a promoter of consumer culture such as the heartbreaking film the Titanic.

Mass media is a media intended for a large audience. It may take the form of broadcast media, as in the case of television and radio, or print media, like newspapers and magazines. Internet media can also attain mass media status, and many media outlets maintain a web presence to take advantage of the ready availability of Internet in many regions of the world. Some people also refer to it as the “mainstream media,” referencing the fact that it tends to stick to prominent stories which will be of interest to a general audience, sometimes ignoring controversial breaking news. Many people around the world rely on this form of media for news and entertainment, and globally, it is a huge industry.

People are being depression and reflecting action in real life due to effective of mass media. Media has a power that can everyone has the same right and opportunity to access the information and enjoy their life. Teenagers are the most effective group of people because they can access and explode new technologies, creatives, curious, and proactive. Therefore, they are putting themselves in danger by performing challenge pictures or extreme dangerous things to be famous. People always attractive by beautiful things; therefore, being eye catching faces, stylists, and creatives are easily catch people’s attention. With the flowing of mass media, people are doing more and more crazy things to become famous and popular. For instance, taking selfie pictures and post it Facebook is not the smart way to be famous. Some people want to challenge others and themselves by taking extremely mind freaking pictures such as standing on the top of highest building even in the thunder acceptor. They are not only facing with strong winds, cold weather, and death. If they miss holding the handle but carrying the phone, they will fell down. Not every pictures can be post on social network it also have exception. For example, in the independent e-newspaper of England, an Australian named Chantelle has been stolen about 500 dollar after posting a selfie with the winner ticket of lottery. One of her friends on Facebook took her money in fifteen minutes. That is not good news for people who love to

In more recent years, the mass media has begun to play a huge part in how the general public’s view on the world and how they receive their news. When mass media was first introduced, it shared news alongside the main conveyer – print, but with the growth of social media and the web, news has taken a technological turn. When it comes to sharing any form of news, it has become more common for people to check the internet using their phones. Mass media platforms like radio, television and the internet have the advantage of fast and constant updates and the ability to share photos and videos at the click of a button. In the spreading the news of terrorist attacks, the mass media used these outlets in their best interest.

New media (internet, social media, and electronics) have influenced American culture tremendously. In today’s society, the average American probably wakes up and immediately reaches for their smart phone to check their social media sites. On these sites, you can learn about any current events, breaking news, and what your friends are up to. You can explore new restaurants through social media and make and reservation for dinner. The internet has become an integral part of daily life. Technology has made it possible to watch TV, apply for a job, and call relatives overseas all at the same time if you wanted. Work meeting now use teleconferences online, and written forms of communication are expressed through emails and memo’s. You can also participate in online dating sites to help you find love. This is particularly beneficial to people who are very busy and who don’t have time for traditional ways of finding a date.

In the current era of media is a step, a step towards innovation is very indispensable. It marks an innovation in bringing human society to a new level, a civilized society, development. That is a strong mark optimal development in all fields. This year is the 50th anniversary of Marshall McLuhan published learn about media. A statement made by him that made many people to think that "The medium is the message". McLuhan clearly support the notion that media increases the desire and new purposes. (Dekay, Sam H, 2014, page 51-52)

Everyone’s comprehension is different and unique in reality. When a person receives a message from mass media, he tells the message which is from mass media to another person. These two people understand what does this message means; however, they may have different comprehension of this message. People can think about each message and analyze a message in a different way because they have their own idea. For example, when people do a survey for a film, some people may think this film is very good; some people may think it is not very good, and the other people may think it is a bad film. Hence, people can give their different or same common in the same survey. People cannot judge their idea is right or wrong. In reality, people have