The Objectives Which The Sandwich And Snack Bar Desire To Achieve The Set Objectives

Another budgeting strategy is the objective/task method. Objective/task “considers advertising to be a marketing tool to help generate sales.” (Arens, page 294) I feel this method is a well planned out proposition. The steps include defining the objectives, determining strategy and estimating cost. The objective here is to increase the awareness of Southern Rice Company’s instant rice. Next, we will research and determine which ads, television or print, and media outlets to use. Measuring the results from these campaigns will determine whether or not they need to be revised. Based on this information, we can estimate the overall cost and then allocate the money in the marketing budget into each specially designed task. If we cannot afford some of the tasks, we can devote more of our budget to a task that will work in the most effective way. Objective/task is more accurate and flexible when it comes to budget allocation.

Goals in the company are to find the right product for the customer’s particular needs and build a relationship with the customers

What are the specific marketing activities – tactics ‐ for the campaign? How will you execute each tactic?

The marketing plan should have objectives that meet the SMART criteria, which are specific, measurable, achievable, realistic and time specific. The first objective of the marketing plan is to raise awareness for the product, which is measurable because we can take studies of consumer awareness. We want to have this product known by 5% of total consumers and 50% of the target market within one year. The second objective is with respect to media coverage. We want to have stories about this product appear in 100 print and online publications (via syndication, most likely) within six months. Also we want the number of media inquiries at our office to be at least 20 in the first month and 50 in the first two months. Also, in the first year, sales should be 2000 units, or $2 million in revenue.

Characteristics such as income, age, behaviors, emotions, occupation, and location will be addressed as they pertain to the company’s target audience. The paper will then

About three years ago, David and Alison decided to extend the café operations to include a larger lunch menu, more tables and extended the trading hours of the café so that it now opens at the same time, and closes one hour before, the nursery. The café offers takeaway food as well as sit-in dining and the menu includes a variety of beverages, made-to-order sandwiches,

In this assignment, I have a friend who is setting up a sandwich and snack bar to provide lunches for workers at a local industrial estate. To help him out I have agreed to design a promotional campaign. It is essential for this sandwich and snack bar to be located inside the local industrial estate. The sandwich/snack bar is aiming to provide lunch to the workers working at the industrial estate on a daily basis, which includes a seating area. To start of the new snack bar/sandwich bar, employees working at the snack bar would be handing out free samples of the fresh different flavoured sandwiches, Panini's, and samples

1. How would you characterize the snack chip category and Frito-Lay’s competitive position in this category?

A suitable recommendation to address the second problem is that these middle markets should also be targeted and the software should be refined to cater to these current needs with an ability to expand along with the client’s business needs. To make MarketSoft accessible to also companies that

First, we will analyze the targeted customer and the proposition designed by each company to attract them. In this part, there is a description of each market target and how each company has taken advantage of each unique position in the industry.

One of the most important in coming up in the marketing plan is identifying your potential customers or your target market. With this, the researchers can implement and come up with the strategies suited with the identified target market. Target market or customers are those who are likely to buy your product.

1. Target Market Selection – Who is to be serviced needs to be determined. Target heavy users, all users, or even what age and gender to focus on.

Subway Sandwich, as presented in the Case Study presented in the Marketing Management MGT 551 class, is an undisputed market leader in a segment that is “firmly established as a nationwide food item for which there is plenty of room in all areas” (University of Phoenix, 2008). However, with a growing competition, changing consumer trends and increased product specialization, Subway’s real strategic marketing challenge is to be able to develop and maintain a differential advantage while sustaining sales growths and profitability.

“Setting objectives for a marketing plan is not simple and straightforward matter. It is an iterative process whereby objectives are set, strategies and action plans are developed, and then it is decided whether the planned objectives are impossible, achievable or easy. Marketing objectives should be difficult, but they must be achievable. The aim is to set objectives that a challenge, but can be achieved with effort. They must be motivating rather than discouraging.” (Westwood, 2002).

In terms of Customer, I as the marketing manager have selected the target market as following firstly The Harried Assistants, second, The High-Tech Managers,