The Opmentual Analysis Of Burger King : Language And Advertisement

Everywhere in media, advertisers try to reach consumers’ attention with banner advertisements, commercials, and more. However, one stands out from the crowd in its effectiveness at almost shaping the image of one of the most detested, unquestionably disparaged fast food brands of all time into a healthy, hip, and happy restaurant that entices its target audience — a 30-second McDonald’s commercial. Utilizing a variety of techniques, this ad capitalizes on attention to a current event (the Winter Olympics) to encourage consumers to purchase its food. For example, it calls attention to the “limited-time” and “exclusive” nature of a special, displaying avant-garde advertising techniques to encourage consumers to see the product as fashionable as the Olympic athletes which it employs to further push this message and as a product that must be quickly bought as soon as possible.

Well, about the past few years the range has shown that women have eaten more fast food than men. From my perspective and from what I’ve chosen to be the advertisement for Burger King. I realized that Burger King has its own slogan which is “Have it your way”. This slogan is attracting the customer to come in to the store more often. The picture from my ad shown a big burger with some of the products you can have upon your way. Those sandwiches are mostly located in the dollars menus. It’s a great aspect when showing what you have in the store into one ad. The picture is most effectively targeting to all the

Women should not be exposed on an ad about becoming a vegetarian due to the suggested violence. The suggested violence in advertisements could be the reason why women everyday are being degraded just because of their gender. There is no excuse to having a woman naked to get across a point. This organization demeans women by taking her, making her naked, and showing off the parts of her body to get a completely off topic view across. Advertisers have come to the point where they will do anything and say anything to sell a product or an idea. Kilbourne explains that “there is no doubt that flagrant sexism and sex role stereotyping abound in all forms of the media” (283). Kilbourne elucidates that women play roles as a piece of meat on television. Women are not portrayed as strong people in most advertisements and because of that, there becomes a normalcy to women not being strong people, which in the long run creates stereotypes.

To answer this fully first we would need to understand what these effects are within the video while applying the given perspective of the male gaze discussed earlier. The ad opens up to Charlotte McKinney seemingly naked being viewed upon multiple blue collar male workers. As walking past a man watering vegetables she states that she likes things all natural, with the water placement she walks past seemingly covered but the males gaze states it all, that she is undressed and it is blatantly staring. Visually the colors used in the ad are bright and vibrant set to the backdrop of a farmers market, seemingly making the ad seem happy and vibrant almost like a day dream of the typical male. The most prominent features of the ad are the well placed fruit and objects throughout the ad. The fruits used consist of tomatoes, melons, etc. and objects such as a hose, ice bar, and fruit scale. There is even a depiction of grabbing at her by the squeezing of the tomato which is covering her rear. Bringing forth the aspect that culturally it is okay to grab at someone. Now while the video does have other females in the video they are placed in passing as to not distract from McKinney. If looking at the end of the video you can see each man that is shown plus more are seen staring at her while she is eating the Carl’s Jr All-Natural burger. This ad shows itself as a perfect example of the male

In her fourth installment of “Killing Us Softly”, Jean Kilbourne explores the image of women that American advertising industries have created in our society. Kilbourne breaks down the trends that advertisements constantly reinforce for women throughout the decades, and criticizes the impossible standards that women are shamed into trying to achieve. She allows us to take a deeper look at the exploitative, sexist, and misogynistic tendencies embedded in commercial culture, which is presented everywhere we look. Proceeding to emphasize that these ads have damaging effects in the real world, leading to violence against women, eating disorders, and low self esteem. Furthermore, Kilbourne acknowledges that although things have changed through the

Although this ad is crude and misleading, the creator of it uses pathos, ethos and logos very well in order to reach a future consumer. The pathos, or emotion, that the advertiser sets through his ad is that of sex and pride. Both of these are not actually stated in the ad, but these are the emotions that take place when the ad is comprehended. The creator of this ad has a certain target, and that target is any man over the age of thirteen. He uses their greatest weakness, their sex drive, to lure them I to wanting one of those burgers. This use of sexual reference is a very good example of logos because the creator uses the tactic of testing men’s pride. A great amount of a man’s pride comes from his sexual endowments. Here in this article those endowments are being tested from the standpoint of almost saying, “Are you man enough to eat this burger?” The ethos of this ad though is low. Usually it is not right to take advantage of someone’s greatest

I have selected Mc Donald’s advertisement introducing milk and fruit as a healthy option to replace items in the happy meal. Mc Donald’s had used the cartoon characters the Minions to allure or target kids to choose milk as a substitute to the high sugar soft drinks that is currently available also introducing fruit as a substitute for fries. Moreover they also subsequently target the parents as they improve the unhealthy American meal for children easing the minds of the parents to a sense of assurance that they are doing the right thing by feeding their children healthier foods. As a parent I would buy and feed my child the happy meal from Mc Donald’s as we all know that our lives in America is very hectic and fast pace and Mc Donald’s offer

To begin, men being superior to women in fast food advertisements have always been around since the invention of fast food. As time comes along, advertisers have tried to make these issues less obvious. Advertisers use the heteronormative method for their commercials. In Carrie Packwood Freeman and Debra Merskin’s Having It His Way: The Construction of Masculinity in Fast-Food TV Advertising, they discussed they way women and men are portrayed in fast-food commercials and the materials used to defined

For this reflective paper, I have chosen to do a fast food commercial that will become explicit as this paper reveals itself. Carl’s Jr. recently came out with a commercial with Ronda Rousey being the face of this particular commercial. Ronda Rousey is a female UFC fighter that has seen great success in her career. The commercial itself is intended to advertise a new breakfast sandwich they have with egg, sausage, and French toast. With advertisements incentives aside, the commercial goes back and forth from seeing Ronda do her job in action, and her holding the sandwich with clear anticipation of eating it. At the very end of the commercial there is a prompt that comes up that says, “With a Sweet Side” to end the commercial. I picked this commercial for this assignment because it is a good example of intersectionality with different cultural identifiers: gender, athlete, fast food, and a bit of sexuality.

One would think this concept only happens in beauty magazines or fitness, but food advertisements are no different. These type of food advertisements highly sexulized women and show what type of women attracts viewers attention .To begin, Carl's Jr. burger commercials exaggerates when a woman takes a bite at a juicy hamburger. In both scene viewers are presented with white thin women who just happen to be half dress. This is a burger advertisement people not a swimsuit one, it is not like consumers are going to walk into a Carl’s Jr. filled with half dress women, and be served by them. Furthermore, Carl's Jr. advertisements reveal contradicting points if viewers were to pay close attention to them. Society for the most part, are aware that consuming fast food does not provide nutritious value, nor will it make one fit. Then why should Carl’s Jr. advertisement create a blindfold for their consumers. Moving forward, food advertisements demonstrate that certain foods are only for men. For example, a Denny’s commercial opens up with a father and daughter waiting for their food. The dads food comes first and it is a meat lovers skillet, he then states that the meal is a real man’s food. To the father’s surprise his little girl just order the same exact thing. At that point the father feels completely embarrassed by his comment, while his daughter looks at him with a smirk. If both genders

They are photos. There are women in the photos. These photos have underlying provocative connotation. So what? If these photos were of men with the same headline, would this advertisement receive the same backlash?

In 2009, Burger King published a print advertisement in Singapore, suggestively depicting a blonde woman with her mouth open towards a burger. Under the picture, a marketing statement proclaimed that the new seven-inch burger would “Blow Your Mind Away”. Perhaps unsurprisingly, the advertisement received a negative public response because of the implied sexual content. Accordingly, it was swiftly dropped by Burger King. In this paper, I will analyze various elements of the advertisement, such as the communication techniques, visual components, and the audience Burger King intended to target. In addition, I will discuss whether the advertisement should have been published at all.

Cultural - Burger King focuses on trying to make their food seem healthier to appeal to the part of society that tries to eat all natural food. Burger King also appeals to those who wish to have a unique experience with the motto “Have it your Way” being their tagline.

Burger King.” The female in the picture hurt her mouth by opening too wide when eating a Burger King burger. This supports their idea of having bigger burgers compared to their competition. But the picture is much more than just that. If you continue to look closely, there is a hidden message in the advertisement. It has a rhetoric edge to it. This brought up the argument of the sexualisation women in the media today. The creator of the ad uses Burger Kings reputation and brand name to establish credibility. He speaks to an emotional appeal with the choice of picture, and subject in the picture used. His connection made with Band-Aids and ‘bigger’ leads to an logical approach of why their burgers are the biggest and best.

Advertising and promotion, ethical pitfall: Issues over truth and honesty. Issues with violence, sex and profanity. Taste and controversy and negative advertising