The Problem Of Digital Media Essay

I propose that all unsigned rising artist should target the business side of the music industry to be successful in the entertainment business because it allows the artist to be taken seriously and make solid connections that can further his/her career. Learning the works of the music industry also enables a new artist to be further successful and profitable. Recent studies show that most new artists without professional representation and a business mindset have a slimmer chance in getting signed to major or independent labels (Lowry, 2011). Overall, the specific change needed is that unsigned artists should be concentrating on their careers as professionals and not amateurs, thus focusing on the ins and outs of the music business and

Social media is a technology that is utilized by almost every in not only America, but all over the world. It has changed the way we lead our lives, the way we communicate, and the way information is distributed. Additionally, this technology has had a prominent influence on individuals’ opinions and how they perceive the world around them. The presence and accessibility of social media has revolutionized many industries, and the music industry is no exception. Social media is reshaping the way we consume and interact with music has changed over the years as social media technologies have evolved. Furthermore, social media has gone on to changing the way music is produced and publicized. Music lovers are not the only ones to avidly depend on social media, but the dependence is present from the sides of music creators, producers, and marketers as well.

Cue Digital Media is a full-operational digital marketing firm that specializes in the influencing, marketing and offering of video services for sports, entertainment, news and media company. Our goal is to use the power of the social media to enhance the marketing services offered to our clients. We make use of the power of search engine optimization to ensure the news or information received from our clients reaches a global audience (CueDigitalMedia, 2016). We also offer other web marketing services such as using our high scores to improve on the traffic of our clients ' websites.

The popular music industry in the late 1990s was dominated by a small number of integrated corporations with headquarters in Europe, the United States and Japan. This music market starts simply with an artist and moves along through many steps to the consumer. Everything has its start when a musician presents his music to a music manager, and if he/she finds the music promising, a contract is signed between the two, recordings are made and a marketing plan is drafted for the

The music industry is an oligopoly. Since the late 1800’s people like Thomas Edison have been buying up patents in communication technology, forming monopolies, leading to a non-competitive entertainment industry. With only a handful of corporations controlling all aspects of acquisition, distribution and marketing of music, harsh business principles create an exploitative industry that takes the best of what artists have to offer and leaves many of them unable to support themselves. Beginning in the 1950’s with payola and white cover music and ultimately evolving into iTunes and Spotify, the music industry has grown into a billion dollar industry with far-reaching influence and control. Contracts rarely serve the artists’ best interest and many are left out to dry when their usefulness has expired.

Over the past decade, the use of CDs has been replaced with online streaming and retailing. This has eliminated much of the record companies revenues as they were used to making most of their profit off of distribution and promotion of physical copies of artists albums (Niemen). This has caused for a major shift and remodeling of major players in the music industries business models. Companies such Sony, Warner Music Group and Universal Music Group have started to completely rethink the way they conduct business (Forbes). In the past record labels were not only responsible for production, distribution and promotion of an artist and his/her music, but they also acted as a bank (Forbes), funding the artists tours and recording sessions. Recently, these music giants have been moving towards becoming more of a modular network organization. What this means is that they are less occupied with the nitty gritty, and more focused on what they do best which is distribution and promotion. This also allows for more freedom of creativity for the artist as well as fairer split of profits (Forbes). This adaption of new business models clearly shows the versatility of the music industry in adapting to new times and technologies.

The objectives of this research are to determine whether independent artist can earn the equivalent to the National average salary through the independent distribution of their works. This paper will analyze some of the changes in the ways in which independent artist can now distribute music in an attempt to answer the above question. It is necessary here to clarify exactly what is meant by national average salary. When speaking of the national average salary this essay trying to determine whether an artist can make the national average salary, which is according to office of national statistics, was £27,600 For the year ending 5 April 2015 for full-time employees. . Using my 2014 EPs consumption and sales data, BPI 2014 monthly reports, results from a online survey conducted by myself and a number of journals and other academic literature this paper will then compare the benefits of independent artist taking advantage of the a direct to fan business model. The second section of this essay will look at the data gathered through my 2014 release. The third section of this essay shall move on to look at the results of a survey of music consumers to find out how they are accessing the music they listening to these result will help us understand how unsigned artist can reach their audience.

In today’s world it is a requirement to be digitally literate in order to be able to function in a capacity that enables one to be more successful whether it is at home, school, at our jobs or even looking for a job. Over the last few decades our environment has evolved into a digital environment. Being or becoming digitally literate is essential in being successful in this digital environment. Almost everything we do today requires some sort of digital knowledge or literacy. From surfing the internet to searching for a job to being able to perform our jobs, we are required to have some sort of digital

In the midst of the United States’ “dot com bubble” (years 1997-2000), there was a surge in technology that brought about file sharing and digital downloads. Threatening the survival of the music industry and introducing a unique set of challenges for the industry to overcome. To remain relevant in the new global market of digital music online, the music industry would have to evolve and change with the introduction of each new facet technology had to offer. The introduction of digitally compressed music files, so easily attainable for a small fee or downloaded legally (pirated) for free, made the music industry reevaluate how to make a profit and protect copyrights. Social media created a visible opportunity for both consumers and artists to maintain digital relationships while providing a platform for consumers to follow and discover new musicians and bands, naturally, making the internet a promotional medium for artists. As the corner record shops closed to make way for virtual storefronts and instant downloads; the internet, digital downloading, and social media made an enormous impact on the music industry that has changed the way consumers purchase, source, listen to, and produce music today.

Throughout my childhood, I’ve always wanted to tell a story from my perspective. I was born with introverted tendencies, and I still have a hard time articulating to people my thoughts. But creating short films has always been an effective medium to express my true self to the audience around me. Most importantly, creating short stories helps me to understand who I am. I would like to be considered for the IFDM program because I believe I was born to tell a story, and I would like the experience of others to help shape my influence.

Media literacy is defined as "the ability to access, analyze, evaluate, and communicate messages in a variety of forms" (Know TV). In more practical terms, media literacy means questioning the media and interpreting its many messages accordingly. Students are exposed to mass quantities of media on a daily basis. They watch television and movies, read books, newspapers, and magazines, listen to music, and in more recent years explore the Internet. This extreme exposure to media outlets leads to the need for education about the media. Media literacy is one way to help educate students about issues in which they are already actively engaged. Media literacy should be implemented into

With several experiments taking place around digital media, you’d think there would’ve been a firm answer on its effects by now. The fact is there has been an answer for the problem, except it’s not just one answer, its’s several more than just one. McWilliams tackles the outcomes of the answers and whether or not digital media is helping us or not. With several sections dictating the effects of digital media and one’s mind, he provides us with fact and thought filling sections on each of the occurring issues. Whether or not McWilliams facts prove a point, it will surely dictate whether his argument would prove to be persuasive.

More recently than in years past, digital technology and social media have grown to become a part of our everyday lives. The recent rise in those who own smartphones allows this everyday use of digital technology and social networking to be easier than ever before. At any time and any place, we have the ability to “socialize” with nearly anyone—even celebrities who have no idea most of us even exist. The continuous consumption of digital media has altered once personal face-to-face communication to just that, digital. More and more people seem to be living in what Sonia Maasik and Jack Solomon call “The Cloud”. “The Cloud” is a seemingly alternate universe of which communication is altered from personal to digital. This universe has led to debates over whether or not these online communities are real or whether social media is actually social. Various digital media sources also encourage users to create individual identities, of which may or may not actually be real. It seems as though our reliance on digital technology and social media have allowed the determination of certain aspects of our lives. Although social media allows us to connect with nearly anyone at any time, Americans have taken advantage of its use, and their attention has been drawn away from real life interactions to digital ones. The ramifications of such influences reflect the hidden insecurities of Americans and, ironically, emphasize our inclination to boast about ourselves by allowing others to see the

The digital age has brought about many changes in the way we conduct business, education, entertainment and mental health. The trend to incorporate technology into our mental health programs, while in its infancy, continues to grow in popularity and use by both educational and private mental health providers. There has been a great deal of discussion on the methods, ethics, problems and benefits of this new technology, however little research has been done on the effectiveness of this method of counseling on clients.

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