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The Role Of Digital Data And Associated Information System

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Executive Summary
Major aim of this report is to have an idea about the significance of Digital data and associated information system in the business models of the organizations. Present era is accompanied with IT revolutions that are reshaping organizational strategies of both small scale and large scale businesses (Swan, 2013). This report is based on the case study of National Australia Bank in order to analyse the challenges that are faced by the Bank in the fields of data management and data governance. The impacts created by information system and its management on business model of “National Australia Bank “are also discussed in the report. It has been found that increased impact of Digital data has expanded the horizon of business opportunities available for “National Bank of Australia” to a larger extent. The incorporation of Digital data in the business model and prevalent operational strategy of the bank has enabled it to maintain competitive advantage over its rivals in the market.

Table of Contents
1. Introduction 1
2. Digital Data and Business 1
2.1. Back-up 1
2.2. Hacking and Scams 2
3. Data and Business Intelligence 2
4. Conclusion 4
Bibliography 5
Appendix 6

Table of Figures
Figure 1 1 Hacking and Scams in Australia 2

Figure 2 2National Australia Bank Investment 3

1. Introduction
National Australia Bank is considered to be among four largest banks of Australia as categorized by number of customers and market

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