The Role Of Social Media On Online Marketing

4454 Words18 Pages
The Role of Social Media in Online Marketing Sreekar Reddy Vaddi EBM 502 Research Methods Stratford University 07/21/2015 Table of Contents Abstract 3 Introduction ……………………………………………………………………………………….4 Background 5 Problem Statement 6 Issue 6 Research Questions 7 Review of Literature 7 Methodology 15 Data Collection.………………………………………………………………………………….16 Conclusions ……………………………………………………………………………………...17 Limitations 17 References 18 Abstract The utilization of Social media in web promoting is increasing high significance and the vast majority of the organizations from little to huge are publicizing themselves on informal organizations. This paper expects to comprehend the high slant and fast development of this online…show more content…
Social media is the new generation fad and while most entrepreneurs use it to their advantage to advertise their business, there are many more who believe it is unnecessary. “According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. And according to Social Media Examiner, 97% of marketers are currently participating in social media - but 85% of participants aren’t sure what social media tools are the best to use” (DeMer, 2014). Today, social media is widely used in online marketing and a lot of people build their businesses just sitting at home, without having to invest in anything. However, there are still some businessmen who believe that customers will come to them as long as their product/service is good through word of mouth. Online networking is the best stage for uniting a brand with its forthcoming customers and an extraordinary medium for mingling and interfacing. It additionally empowers the organization to determine client protests and offer pay, in this way enhancing client administration. One who is not out there on online networking can 't interface with its purchasers and will fall back in the opposition. Online networking empowers organizations to promote their item and benefits and educate its purchasers of any up and coming changes,
Open Document