Essay on The Role of Fashion Promotion Within the Fashion Industry

(Choose a garment, which can be used to discuss fashion from the point of view of the consumer. This garment must be able to demonstrate how the consumer individually constructs their identity and conveys that identity through the style and styling of clothing. You should treat this garment as an object as a form of evidence, which can help you to explain theories of fashion discussed in the sessions. The intention of your analysis is to examine the ways in which we can ‘read’ objects and images, understand their meanings and explain them in the context of broader theoretical and social concerns. You should aim to be as analytical as possible. You may want to use further

Fashion is everything to society and the media. The fashion industry has transformed into a necessity in the life of people. Everyone wants to look good, feel fabulous and feel as if we belong with everyone else. The envy and desire to wear certain things and look a certain way all come, from wearing the latest fashion handbags, accessories, dresses, shoes, and the list goes on. But, when is considering fashion into an individual’s life going too far to the extreme? Many do not consider the whereabouts of fashion materials and how the environment is affected by the mere existence of certain garments. Some may believe these objects grow on trees. But that is clearly not the case. Even though it would be nice. The fashion industry as a

The fashion industry is rapidly growing and constantly generating new fashion trends almost weekly. Fashion for some may seem ridiculous and unnecessary; but fashion is not just a meaningless usage of article of clothing or farcical materials sew together for coverage. There is more to fashion than meets the eyes, fashion is precious and significant. It is a reflection of self-image, it speak the ream about who we are and how we review ourselves. Not only is fashion the reflection of self-image but also the reflection of our history as Coco Channel have said, “Fashion is not something that exist in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Fashion

Fashion is weird. At the Paris fashion show in 2015, fashion designer Rick Owens sent his menswear models down the runway with their genitals fully exposed. In 2016, he had his female models walk the runway with another model strapped to them. In 2002, Raf Simons had his models walk down the runway wearing balaclavas holding lit flares. Mason Martin Margiela has his models wear full face masks covered in jewelry and flowers. Kanye West’s Yzy Szn has people dressing like they’re homeless. People love to talk about what offends them. Runway shows are often met with backlash from those who don’t understand the designer’s visions and it’s a shame. The purpose of a runway show is to display the designer’s talents and explore the theme of that season's ready to wear line. The clothing featured in runway shows is not supposed to be worn outside of the runway.

In today’s world, marketers and advertisers are fighting for every spot they get to display their ads and market their products. The ultimate aim is to get as much exposure as possible. This in turn, they hope, will translate into sales. The literature “Ways of Seeing – Part 7” underlines the theory of publicity. I chose this literature because it elucidates the backbone of marketing and advertising – publicity. It interests me because designers and advertisers revolve their careers around for many years in order to obtain ‘Publicity’.

Fashion does not simply consist of the clothes we pick out of our closets in the morning. That daily decision only constitutes the last step of a much larger process, foreign sweatshops, multi-billion-dollar businesses, celebrities on red carpets, and sophisticated advertising campaigns. Fashion emerges out of pattern-making and design, the cultivation and production of raw materials, the manufacturing process, and the distribution of the finished product. Although all this creates the materials, fashion is more than just cloth and jewels. Fashion is the expression of oneself whether it's based on emotion, fashion trends, or music videos.

New York Fashion Week was a successful nine days this year. There had been some doubt about the industry due to its state of flux recently. There was a larger amount of diversity, in age, race and body type. Social media platforms such as Instagram were very active with updates from the various shows that were taking place. The presence of social media has grown to a relatively large size and its reach continues to grow. Marketing is heavily effected by those who are influential, such as celebrities. Companies are attempting to gift their merchandise to those influentials in hopes that they will seen and photographed in the articles of clothing, therefore benefitting the company. Fashion Week has a large effect on the fashion world and will effect the appearance of

Think about how the economy of the state benefits from people from all of ever world coming lodging, eating and visiting stores and boutiques. We are also able to see how even those who have a high-profile in the business are so much more than just the glitz and glamour. They are truly passionate about the work they do and want to give their very best with each showing. The Fashion industry is a $100 Billion dollar gold mind. There are several changes throughout the year and during Fashion Week.

Imagine having the creative artistic ideas and culture influences to become a well-known fashion designer but the work created will not be considered art because of the predefined presumptions within. This challenge is the topic of director, Andrew Rossi’s Op-Doc, “Fashion vs. Art.” Many fashion designers and art educators discuss fashion as it overcomes the critique of the use of money to broaden its horizon through sales; nevertheless some would say it is degrading fashion as a form of art. The film “Fashion vs Art” claims that fashion is art through the use of the rhetorical appeals of pathos and logos; however the film unintentionally undermines this claim because of gender expectations.

Even though it may seem like the problems in the industry are above us, we, the consumers, actually created them. Lucy Siegle, a journalist and author based in the UK, was interviewed in a film, dedicated to the flaws in the fashion industry, called The True

Milan, Italy 2007. In one of the leading and most influencing fashion cities of the world, the seasonal Milan’s Fashion Week is taking place. Glossy magazines, classic and extravagant designs by the most famous designers internationally, thousand of little light made by the shots of the photographers trying to have the best capture of what will be tomorrow’s dressing trend, angelic-looking models all over the runway, etc. are just some of the expectances that the public has for what is considered to be as the most important event for the fashion industry. At least these were the normal activities that used to happen in such an event, but what was offered to the public in Milan’s Fashion Week was definitely a

Fashion has been around ever since ancient times, since the time of the Romans, it survived the world wars and is yet today a business with rapid changes. Fashion started off as an art form, a way for the riches to show their social status with unique and innovative designs that only they could afford. It was a way to separate the social classes of the society. In this paper I will include the creator of haute couture, and how the following designers developed couture, as well as having leading names in today’s ready-to-wear industry. The list is long, but I chose to focus on the three most important designers of the modern fashion industry.

Today we live in a world driven by relationships, first impressions and visual communication. As human beings we have a tendency to instinctively allow ourselves to react by what we see and feel at a specific moment, making such reaction unpredictable and capriciously volatile. Studying relationships is of extreme importance because when we understand why public and individuals react to stimuli in a certain way, we can try to manipulate the outcome. This is why Public Relations plays a crucial role in the fashion industry as it is a field of work that is driven by consumers needs and desires. By understanding the targeted audience, we can actually control commercial, marketing, and creative outcomes of a specific fashion organization. This piece of writing will explain and analyse the role and importance of public relations and Communication in the Fashion Industry.

Time and day of the week – Depending on the target audience, this can be critical. Those with children in school may be more open to a lunch fashion show. While trying to snag the young and their parents you need to schedule around school time and their weekend plans.

The fashion design hub in Asia emerged in 2003. The yearly fashion week in Seoul has provided a front window for the world to understand trends coming from Asia. (Jamshed, 2015) Customers who are fans of Korean fashion keep a look out for new trends and designers in the market, with the focus mainly on street-style fashion. At the same period, Korean pop, part of the “Korean hallyu wave” infiltrated the consciousness of potential customers globally. (Narasaki, 2014) Customers of StyleNanda replicate the styles of their favourite idols, and are constantly on the search for fashion products to fulfill their needs.