Essay about The Role of Fashion Promotion Within the Fashion Industry

(Choose a garment, which can be used to discuss fashion from the point of view of the consumer. This garment must be able to demonstrate how the consumer individually constructs their identity and conveys that identity through the style and styling of clothing. You should treat this garment as an object as a form of evidence, which can help you to explain theories of fashion discussed in the sessions. The intention of your analysis is to examine the ways in which we can ‘read’ objects and images, understand their meanings and explain them in the context of broader theoretical and social concerns. You should aim to be as analytical as possible. You may want to use further

Fashion is everything to society and the media. The fashion industry has transformed into a necessity in the life of people. Everyone wants to look good, feel fabulous and feel as if we belong with everyone else. The envy and desire to wear certain things and look a certain way all come, from wearing the latest fashion handbags, accessories, dresses, shoes, and the list goes on. But, when is considering fashion into an individual’s life going too far to the extreme? Many do not consider the whereabouts of fashion materials and how the environment is affected by the mere existence of certain garments. Some may believe these objects grow on trees. But that is clearly not the case. Even though it would be nice. The fashion industry as a

The fashion industry is rapidly growing and constantly generating new fashion trends almost weekly. Fashion for some may seem ridiculous and unnecessary; but fashion is not just a meaningless usage of article of clothing or farcical materials sew together for coverage. There is more to fashion than meets the eyes, fashion is precious and significant. It is a reflection of self-image, it speak the ream about who we are and how we review ourselves. Not only is fashion the reflection of self-image but also the reflection of our history as Coco Channel have said, “Fashion is not something that exist in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Fashion

The trendy apparel that stores offer to the public makes a person have the ability to be fashionable since it can be adapted to our own preferences, and it also shows how companies influence people through the way they dress. Clothing companies among others create and implant images into people’s minds that insinuate that consumers should follow in order to be able to fit in the society that is shaped by the beliefs of corporations and industries. While it should be okay for fashion to be promoted since it is a way to express oneself, it is important to note the ways how companies advertise clothing and current fashions, since it reflects how our products are carefully designed to control our

This academic essay will be discussing the affects of fashion advertising, especially subliminal advertising within the affects this causes the consumer market and women to have on their identity. The Subconscious mind plays an major role within advertising as it is the key to provoke thoughts of consumerism. I will begin by briefly outlining what the definition of fashion advertising, followed by a insight into how we understand the subconscious mind to work and how this has an affect on advertising.

Even though it may seem like the problems in the industry are above us, we, the consumers, actually created them. Lucy Siegle, a journalist and author based in the UK, was interviewed in a film, dedicated to the flaws in the fashion industry, called The True

Women’s apparel has always been a dominant driving force in the fashion industry due to many factors—passion for style and trends, the variety of assortments offered at retail stores, contributions to the majority of clothing purchases, and the inspiration that comes from the runway shows in major capital cities in the U.S and abroad. In the past few years however, the fashion industry has responded in a positive way to menswear, focusing more on catering to male clientele (WikiAnalysis, 2012).

The global apparel market is valued at three trillion dollars, one of the leading profitable industry in the world. Liroy Choufan, a fashion writer and editor for The Business of Fashion, wrote an article on the current trends of fashion and how companies are strategizing in current day. The article Logomania? Blame the hipsters talks about why and how companies are deciding to promote and sell certain products. Logomania refers to the current trend; designers putting their iconography on the fronts of garments. Recently, fashion designers have put iconography on basically any garments they can, contributing to logomania. Designers are deciding to do this with theit clothes for marketing purposes. Liroy Choufan, supporting that idea claims

What comes to mind when you think of fashion? Do you picture the latest issue of W Magazine, a runway for “starving Models”?, or is fashion to you less of a privilege and more of a key to acceptance? Dries Van Noten once said “Consider clothing not as an element of social status but more as an expression of one’s personality.” (Jaeger p.54) The fact is, fashion isn’t about putting something on our bodies to cover us up, but a form of expression! Just like a singer singing on a stage to communicate, and a writer voices his opinion in his journal, a Fashionista expresses his/herself by Cloths and Accessories.

Today we live in a world driven by relationships, first impressions and visual communication. As human beings we have a tendency to instinctively allow ourselves to react by what we see and feel at a specific moment, making such reaction unpredictable and capriciously volatile. Studying relationships is of extreme importance because when we understand why public and individuals react to stimuli in a certain way, we can try to manipulate the outcome. This is why Public Relations plays a crucial role in the fashion industry as it is a field of work that is driven by consumers needs and desires. By understanding the targeted audience, we can actually control commercial, marketing, and creative outcomes of a specific fashion organization. This piece of writing will explain and analyse the role and importance of public relations and Communication in the Fashion Industry.

‘Fashion industry is characterised by short product life cycles, volatile and unpredictable demand, tremendous product variety, long and inflexible supply processes and a complex supply chain.’

The world of fashion is always changing and new trends are always emerging. The ways by which trends and fashion news are communicated to the public has evolved as technology advances. Before television and the internet, it was difficult for designers, photographers, and fashion brands alike to spread word about the latest in fashion to a large mass of people. With the help of modern technology, fashion has made its mark in the world by appearing on television networks, online blogs, social media, and digital magazines.

Social and cultural changes are major determinants of emerging fashions. However, they are themselves affected by the other drivers of change that include globalization of world markets and accessibility of more sophisticated communications technologies. The latter has provided people with faster and wider access to more ideas and influences from other cultures and societies, driving demand for wider choice in fashion products.

What is the role of fashion promotion within the fashion industry, and how will it develop over the next 5 years?

So…our conclusion is that fashion bloggers have the power (in some case more, in others less) for influencing the fashion environment. As we have said, a blog is a kind of social media, so there are lots of messages going around the blogs and on consequence around the world. The main activity of bloggers is to tell the readers what they like, what their opinion about a product is, why they like it, or why they don’t like it. This is the influence. They add “personal and human style” to the brands and products they are posting about. This “personal and human style” cannot be reached by