The San Diego Brain Injury Foundation

Ms. Flores work is important because she represents a part the bridge in which Anheuser-Busch InBev connects to the global community. She is responsible for many of the company's corporate social responsibility (CSR) programs and helps decide where the company's charitable contributions will be most valuable. Deciding where and how to donate back to the community is not always an easy task. There are many potential recipients that represent a charitable investment that could help a social or environmental cause. Sorting through these causes can be a complex and tedious task.

Traumatic brain injury occurs when a person is hit in the head with a blunt force. This significant force to the head can happen playing recreational sports, on the playground, being in a car or motorcycle accident, falling down at home and your head impacting something, a blast or explosion. Traumatic brain injuries are also the leading cause of fatality rate and disability, especially in children, young adults and elderly. TBI is a devastating condition that affects millions of people nationwide, because it can affect the nervous system permanently, it also messes with the neurological, musculoskeletal, cognitive and much more. TBI force a family to deal with not just the physical disability, with the behavioral and emotional roller

or so many years our society has been thinking of forming new creative and innovative businesses, which would be more environmental and customer friendly. Nowadays a large number of different companies follow the social, ethical, as well as moral consequences when it comes to their decision making. One of the relatively new concepts involving economic and social concerns is Corporate Social Responsibility. Many of us apply this approach not only at work, but also in everyday life without even recognizing.

In spite of all advantages mention earlier about ethically and socially responsible business practice, it also has disadvantages, limitation and challenges. The most common and obvious limitation would be the cost that comes together with every investment a business does in order to meet all publicity’s requirements, for instance setting up Ronald McDonald House Charities. Every business has a goal which is at the top of their goal list and it is to be profitable. What is more, it is challenging to maintain the publicity’s and stakeholders’ satisfaction when investing into the society, employees and the environment.

John Mackey, founder of Whole Foods once said "Business social responsibility should not be coerced; it is a voluntary decision that the entrepreneurial leadership of every company must make on its own." (Mackey, 2005) In today’s society it is increasingly common for businesses to actively identify and become directly involved in the country and the global social issues and needs. It is now common

Medical and technological advances have led to greater survival rates in individuals suffering from various illness and injury throughout history. This includes individuals who suffer traumatic and nontraumatic brain injuries. Approximately 1.5 million people in the United States sustain a brain injury each year with the survival rate of over 90 percent making brain injury the leading cause for disability in the United States. (Mysiw, Bogner, Corrigan, Fugate, Clinchot, & Kadyan 2006). Cognitive, physical, sensory and behavioral changes are widely noted in individuals in the months and years following a brain injury. However, the psychosocial, psychological and emotional effects of these injuries are less discussed and therefore these aspects can be overlooked when anticipating a course of treatment. Individuals who sustain acquired brain injuries experience significant, lasting impairment in the psychosocial, psychological and emotional aspects of their lives and better understanding of these issues can lead to better treatment and coping skills for these individuals.

After many years of customer requests, Company Q began selling a very limited amount of health-conscience and organic products. When local food banks asked for donations of day-old products, management declined due to worries over employee theft and fraud. If Company Q had looked at this request through the eyes of a socially responsible business, they could have donated the left over products to those in need, which in turn, would have given the perception that Company Q is concerned about the people in the neighborhood. When the residents of a neighborhood see or feel that a company is giving back to the community, they are more willing to patron the business. “The actions of a company color the perceptions, behavior, and well-being of its customers, prospects, and the community at large, affecting its own health as well as that of the world around it.” (McKee, 2012) Employees who work in the grocery store would also feel a sense of pride that their employer is giving back to the people who spend their hard earned money at their store. Employees who are happy and proud of where they work have less

According to the Brain Injury Association of America (2010), traumatic brain injury (TBI) is the most frequent cause of disability and death among children and adolescents in the United States of America. Approximately 300,000 sports-related brain injuries occur on a yearly basis (Thurman & Guerrero, 1999). Repeated mild brain injuries over an extended period of time could result in neurological and cognitive deficits (Center for Disease and Prevention Control, 2005). Due to these potential long-term ramifications and the increasing rates of concussions, lawmakers have proposed federal and state laws in order to protect the well being of student athletes.

A traumatic brain injury (“TBI”) occurs when the brain is somehow injured, rattled, or wounded from an external source of force. The means of acquisition and the severity of TBIs are unique to each patient; therefore, symptoms and rehabilitation can vary greatly depending on the patient’s condition following the incident and how they sustained the injury. The severity of a TBI is generally classified into one of three categories: mild, moderate, or severe, and this type of diagnostic criteria influences how a patient with TBI is treated by medical staff and rehabilitation specialists. TBIs can affect a specific part of the brain that was directly impacted, leaving the patients with only one or a few areas of impairment, or the damage can

A traumatic brain injury (“TBI”) occurs when the brain is somehow injured, rattled, or wounded from an external source of force. The means of acquisition and the severity of TBIs are unique to each patient; therefore, symptoms and rehabilitation can vary greatly depending on the patient’s condition following the incident and how they sustained the injury. The severity of a TBI is generally classified into one of three categories: mild, moderate, or severe, and this type of diagnostic criteria influences how a patient with TBI is treated by medical staff and rehabilitation specialists. TBIs can affect a specific part of the brain that was directly impacted, leaving the patients with only one or a few areas of impairment, or the damage can

The leading cause of TBIs in military operations is blast waves (Carlson, 2010). The estimation is that 330,000 veterans of Iraq and Afghanistan have TBIs and up to ninety percent of these are cause by a blast or explosion. To break down these TBI levels of severity further, Hinds II (2016) states an estimated 82.4 percent are mild, 17.6 percent are moderate, and 8.5 percent are severe.

The expectation that businesses behave responsibly and positively contribute to society all while pursuing their economic goals is one that holds firm through all generations. Stakeholders, both market and nonmarket, expect businesses to be socially responsible. Many companies have responded to this by including this growing expectation as part of their overall business operations. There are companies in existence today whose sole purpose is to socially benefit society alongside businesses who simply combine social benefits with their economic goals as their company mission. These changes in societal expectations and thus company purpose we’ve seen in the business community over time often blurs the line of what it means to be socially

There are several national and local support groups available to help families deal with their life changes. Nationally there is the Brain Injury Association of America who is a “ leading national organization serving and representing individuals, families and professionals who are touched by a life-altering, often devastating, traumatic brain injury” (2010).

In other words, serving a social need doesn't necessarily mean the company is giving money to nonprofits that feed the homeless; it means the company invests in the future by innovating products and services that meet social needs and also happen to be profitable. Companies

Corporate social responsibility has been one the key business buzz words of the 21st century. Consumers' discontent with the corporation has forced it to try and rectify its negative image by associating its name with good deeds. Social responsibility has become one of the corporation's most pressing issues, each company striving to outdo the next with its philanthropic image. People feel that the corporation has done great harm to both the environment and to society and that with all of its wealth and power, it should be leading the fight to save the Earth, to combat poverty and illness and etc. "Corporations are now expected to deliver the good, not just the goods; to pursue