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The Sharing Of Social Media

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Introduction With the advent of social media, the sharing economy has become one of the biggest stories of this past decade. The sharing economy can be defined as the collaborative sharing of resources to be used for consumption, with the ‘sharing’ of goods and services being exchanged for a profit. Interest in the sharing economy has surged with the emergence of highly popular peer-to-peer marketplaces like Uber or Airbnb. It provides a whole new way for individuals to use underused or unused resources to find new profit opportunities. Under-utilized goods can have value based on a rental price depending on the market. These firms only provide a cloud-based application that is used as a marketplace for people to share their goods and services. It has become an attractive business model for those looking to make more income with more flexibility. As demonstrated with Uber, regular consumers are able to use their own vehicles to provide transportation services to others. Airbnb users are able to provide any available un-utilized space from their own homes to visitors who need a place to say. Furthermore, these platforms allow for regular consumers to also become the suppliers, depending on their own assets. Because the marginal cost of supplying these goods is little-to-none, these services are often priced at much lower rates. This makes the sharing economy model very attractive as an alternative to other established business models. However, the sudden rise of such a

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