The Starbucks Marketing Strategy And Marketing Strategies

As the world’s number one specialty coffee retailer, Starbucks sells coffee drinks, food items, coffee beans, and coffee-related accessories and equipment. In addition, Starbucks sells whole-bean coffees through a specialty sales group and grocery stores. Starbucks has grown beyond coffee into related businesses such as coffee-flavoured ice cream and ready-to-drink coffee beverages. The purpose of this paper is to analyze Starbucks business strategy, customer value proposition, company’s operations and the risks to financial results and reporting in the short term.

Starbucks is no doubt a phenomenon in the United States, but the brand wants to expand globally. Opening chains in various global locations such as Japan, Vienna, England; Starbucks wants to reach out to the coffee loving fans everywhere. Nevertheless opening chains globally is not that simple. There are many uncontrollable factors Starbucks need to focus on to make sure they are making profit as well has abiding by the country’s laws and regulations. Going global takes a lot of market research to make sure that the brand will be successful even with uncontrollable factors. Controllable factors can be tailored to fit the needs of each country. Starbucks has to find the happy medium so they don’t lose their identity overseas.

ReferencesStarbucks Corporation (2007). Starbucks Corporationhttp://www.starbucks.com/aboutus ( 20 September 2008)Investment Group (2001). Starbucks Coffee Companyhttp://academicmind.com/unpublishedpapers/business (20 september 2008)Pearce-Robinson (2004). Strategy Formulation Ninth Edition( 22 september 2008)Wikipediahttp://www.wikipedia.com ( 23 september 2008)

1.Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.

Starbucks gave the customers what they wanted. They ensured that there were ample locations and endless amounts of stores (Ferrell & Hartline, 2014). Furthermore, they provided drive-through services at several locations to further cater to parents with children or those with other needs. Likewise, Starbucks implemented order confirmation screens to help manage accuracy of orders. In addition, Starbucks found it essential to find ways in which to connect with its customers through its products by providing an atmosphere infused with music, books, and movies. Moreover, Starbucks wants to continue to foster entertainment that further supports the foundation of the coffee experience that the many customers have come to expect and enjoy.

Starbucks doesn’t only takes great care in their partners (employees) but also in their stockholders. Starbucks has paid out dividends to their stockholders every quarter over the last 4 years (Dividend History, n.d.). Currently the dividend rate is $0.32 per share quarterly (Dividend History, n.d.). This is pretty impressive considering not all companies chose to pay out dividends quarterly or yearly and Starbucks have provided payouts quarterly for the past 4 years straight.

The company competes with other sellers, like Dunkin Donuts and McDonalds, in the coffee market, but ultimately is overwhelmingly dominant. In the monopoly, Starbucks has had to create a unique identity and brand image for itself in order to succeed amongst competitors. Starbucks has been able to successfully differentiate itself from its competition by priding itself in quality assurance to its customers as well as its distinctive brand marketing strategy, which includes a large number of stores and little to no paid advertising; the company feels their high quality products speak for themselves and a high presence of storefronts allows customers to purchase their products at their own

Founded in 1971, Starbucks has taken the coffee industry by storm. With thousands of licensed stores around the world, Starbucks is arguably the largest coffee company around. They’re well known for their handcrafted premium coffees and teas; which are also sold in many retail and grocery stores like Wal-Mart and Metro respectively. They also serve a variety of original and fresh food items to further their brand and help satisfy their customers. This ensures that Starbucks has the greatest opportunity to dominate the market; as they are saturating every area available. Higher exposure and customer loyalty leads to increased growth and profit for the company. Starbuck’s approach is heavily focused on the differentiation strategy; which requires the company to develop products and service that are unique in their market. Companies who use this strategy must serve customers at an exceptional level; with all departments being high quality. Instead of following the industry’s main competitors, Starbucks recognized that they could take advantage of the missing products in the coffee industry. Instead of following chains like Tim Horton’s and Dunkin Donuts, seeks to provide exclusive that are admired by their audience. Differentiation is incredibly attractive as it allows the company to be more flexible with their products and has the highest potential to be very sustainable – especially at a low cost. Starbuck’s specializes

Starbucks started its journey back in 1971, and has since grown to serve millions of sociable coffee-goers from around the world. With more than 16,800 locations across the globe as of 2009, Starbucks is still the dominant player in the field of upscale coffee houses for mainstream customers. You ask: “How can they be ‘upscale’ but cater to mainstream customers at the same time?” To make a comparison to the fashion industry, upscale brands does not mean that mainstream customers cannot afford it, it means the pricing is within reach, and the urge to purchase a Starbucks coffee over a Tim Horton’s cup of coffee is in the branding. Would a woman rather carry a Guess handbag over a Gucci one? Would men prefer a Toyota Corolla over a Maserati

Starbucks was founded in 1971 as a fine coffee retailer by Jerry Baldwin, Gordon Bowker and Zev Siegal. Howard Schutz, CEO, acquired Starbucks in 1987. It has established itself as a neighborhood coffee house and a social gathering place for the community. Starbucks’ mission statement is “to inspire and nurture the human spirit one person, one cup and one neighborhood at a time (Jurevucius, 2013)

In 1971, the first Starbucks store was opened in Seattle, U.S. Their objective is to sell coffee drinks, food items, roasted beans, coffee accessories, and teas. Starbucks has more than 21,000 coffee shops in about 60 countries nowadays. Starbucks runs more than 10,700 of its own shops, which are located mostly in the US, while licensees and franchisees run approximately 10,600 units worldwide (including many locations in shopping malls and airports). Furthermore, Starbucks markets its coffee through grocery stores, food service customers, and licenses its brand for other food and beverage products.

Proper implementation and execution of a strategic marketing plan is essential to the success of any company.

We release a BUY recommendation on Starbucks Corporation (SBUX) with our forecasted price of USD65.00, based on imputed results from H-Model, Discounted Free Cash Flow method, and Price Multiple method. This series of forecasts reflects a XXX% of price potential upon USD XXX of market closing price on DATE.

As Mr. Todd Coffee requested, I will state the history of the Starbucks logo, the potential risk of logo redesign, and other branding successes and failures in detail through this summary report. To be more acceptable and popular, Starbucks has redesigned its logo five times since original image. To be more beneficial, the branding team of Starbucks plans to explore another logo update soon. Hence, I offer this report to help them to know the detailed information about logo redesign and to make the final decision on whether or not Starbucks should update its logo again.

can order and pay for their drinks in a flash while stacking up rewards for each purchase made. This Strategy has significantly drawn people to Starbucks due to its highly anticipated services, products, and marketing strategies that differ from most fast food restaurants. The next service is the Starbucks webpage where the customers can go onto the site and view product and also make purchases. This service is quite excellent for those that want to checkout items online through the site, because it incorporates a similar process as the application on your smartphone. Starbucks also incorporates equipment and drinkware to their massive line of products. First their Drinkware consists of cups and mugs that are affordable to the customers. These cups come in many colors and aesthetic values, which make people interested in purchasing. Starbucks had the right idea when they decided to manufacture these cups out to their customers because not only were they a huge success for the business, but it also made Starbucks distribute more merchandise. Cold cups, which were from stainless steel containers. These containers made a rise once the popularity rose for other merchandise. These containers were sold very often to customers and once again made a surprise since it was from the same line of cups and mugs category. As more popularity grew in their products so did the equipment used to make customers coffee. First Starbucks decided to manufacture coffee makers, presses, and expresso